20 



The Florists^ Review 



FSBBCABT 26, 1920 



the city have subscribed to this fund. 

 This fund now amounts to over $10,000 

 — the goal set by the chairman, which 

 no one, outside of myself, thought it 

 possible to raise. 



From the beginning the idea was that 

 the subscriptions to this fund were not 

 to be considered as donations, but it 

 was impressed upon the subscribers 

 that they were making an investment. 

 This method of presenting the plan to 

 the subscribers has made the fund 

 possible. 



The object of the committee is to use 

 the fund in a way that will give flowers 

 the most publicity for the least ex- 

 penditure. This, of course, is a hard 

 problem, but so far the committee has 

 done some good work. Part of the fund 

 is set aside for newspaper advertising 

 — in all advertisements the slogan * * Say 

 It with Flowers" is used — part to pur- 

 chase the national publicity committee 's 

 billboards, which are to be placed in 

 conspicuous places in the city of Buf- 

 falo and on the public highways leading 

 to Buffalo; part for propaganda work, 

 such as articles on floriculture, which 

 appear weekly in two of the local 

 papers, and part of the fund is set aside 



to be given to the national publicity 

 committee for their great work. The 

 last, in my estimation, is most impor- 

 tant, as I believe that the national fund 

 will get more money out of this terri- 

 tory than ever before. 



The results of such a local advertis- 

 ing scheme are far-reaching. I am al- 

 ways impressing upon the subscribers 

 that they should not expect too much 

 for the first year, but, just as in the 

 national campaign, the results will be 

 far beyond expectations in the second 

 and following years. 



In conclusion, I believe that these 

 several campaign funds will result in 

 a great era of prosperity for the flo- 

 rists of this country. Every city should 

 start one, following either our plan or 

 that of one of the other cities, which- 

 ever will work out best for the particu- 

 lar locality. The directors should plan 

 to corral every florist within a certain 

 radius of the city. In this way, in 

 time, when the larger cities have start- 

 ed funds, every florist will have a part 

 in this great work. Above all, make 

 it a point to set aside a certain sum for 

 national publicity and thereby lighten 

 the work of the national committee. It 



is much easier for local committees to 

 solicit subscribers than for the national 

 committee. The time is coming when 

 the national committee and local com- 

 mittees will raise and expend more than 

 $500,000 yearly for publicity of flowers, 

 and this amount will not include money 

 expended by individuals in their own 

 advertising. 



Let every one of us get behind this 

 great movement, put our shoulders to 

 the wheel and prove to the public that 

 "Say It with Flowers" is something 

 besides a mere slogan. 



Buffalo By-Laws. 



For the guidance of those who favor 

 the provisions of the Buffalo plan, the 

 resolutions unanimously adopted by the 

 subscribers of the Western New York 

 Florists' Publicity Fund at the meeting 

 held October 30 are reprinted, as fol- 

 lows: 



1. That a voluntary guarantee fund l>e raised 

 by the retail florists of Buffalo and the growers 

 of cut flowers and plauts who grow and sell 

 their products within the city and the growers 

 of cut flowers or plants who ship to or bring 

 their products to Buffalo and the seedsmen and 

 nurserymen of the city of Buffalo. 



2. That the name of the fund be "Western 

 New York Florists' Publicity Fund." 



3. That this guarantee "fund is to be used 

 solely for the purpose of promoting the sale of 

 flowers in western New York, and a certain part 

 of the fund is to be set aside by the committee 

 for national publicity. 



4. That the moneys so guaranteed be turned 

 over to an advertising committee, who will have 

 in charge the matter of properly using the fund 

 collected for advertising purposes In promoting 

 the sale of flowers and plants. 



5. That the advertising committee consist of 

 three growers who ship to or sell their products 

 in the city of Buffalo, three retail florists who 

 have their business in the city of Buffalo and 

 one wholesaler of the city of Buffalo. 



6. That the subscribers of this fund elect this 

 committee by ballot on the last Thursday of 

 October of each year. 



7. That the term of the committee be one 

 year, starting November 1, 1919, or until their 

 successors are duly elected. 



8. That the committee so elected call together 

 the subscribers to the fund at least once in every 

 three months and make a detailed report of 

 moneys collected and expended. 



9. That the subscriptions to this fund are not 

 to be bindingr unless at least seventy-five per 

 cent of the retail florists of the city of Buffalo 

 and seventy-flve per cent of the growers within 

 the city of Buffalo and seventy-flve per cent of 

 the growers who ship to or sell their products in 

 the city subscribe to the fund. 



10. That the subscriptions to this fund be for 

 one year. 



11. That the subscriptions be paid to the com- 

 mittee in four equal payments. 



12. That the payments be made every three 

 months in advance. 



13. That the sutwcriptions made to the fund by 

 the several individuals be binding. 



14. That the subscribers to the fund reserve 

 the right to call a meeting of the subscribers at 

 any time upon presenting a written petition to 

 the elected committee, if signed by at least 

 twenty-flve per cent of the subscribers to the 

 fund. 



15. That these resolutions can be amended at 

 any regular meeting of the subscribers by two- 

 thirds vote of the subscribers present at that 

 meeting. 



Full Page Ad with Which Buffalo Florists Launched Co-operative Campaign. 



Wichita, Kan. — There have been bo 

 few flowers here that the local news- 

 paper has published squibs regarding 

 the scarcity. Chas. P. Mueller says the 

 shortage was as bad before St. Valen- 

 tine's day as after. 



Montvale, N. J. — H. B. Marinelli, the 

 originator of what a New York news- 

 paper claims is the largest carnation 

 ever produced, Merveille Francaise, 

 which is a Malmaison crossed with re- 

 montant varieties, became a grower 

 after many years on the vaudeville stage 

 as an imitator of serpents, twisting his 

 body about as though it were spineless 

 and boneless. His health faUed and he 

 took up gardening. He managed an in- 

 ternational theatrical agency until the 

 war came. Mr. Marinelli began grow- 

 ing here and became interested in car- 

 nations; the Merveille Francaise is the 

 result of his endeavors. 



II ^^^t* I • "ii n 



