36 



The Florists^ Review 



.'. ,r".:, '"'•', ''^'^. "T l*J^*^"i ^^WIS»» IW V 



FlBBDABX 26. 1020 



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I Roses and Carnations in Quantity | 



S Sunburst 

 S Columbia 

 S Russell 



Brunner 



s 



Premier 

 Milady 

 Ophelia 

 Nesbit 



White KiUamey 

 Beauties 

 Richmond 



Maryland Paper Whites 



Pink KiUamey Mignonette 



Champ Weiland Siveet Peas 



Box^^ood s 



Sprengeri = 



Galax = 



Ferns E 



CatUeyas Adiantum E 



Pansies Plumosus E 



Pussy Willow Smile ~ 



Our Prices Never are Higher Than Others ask for an Equally Good Grade of Stock. 



F rne ^ Company 



I 30 E. Randolph St. TS!fS:^&S^^ CHICAGO | 



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of tk© <[emamd in January carried prices 

 still higher on many items. There was 

 a little decline early in February, but 

 prices advanced again as St. Valen- 

 tine's day approached. There are nu- 

 merous growers and wholesalers who 

 took in more money in January than in 

 December. Still more unusual, many 

 houses report that they had taken in 

 more money in February, some days be- 

 fore the end of the month, than in either 

 December or January. In the last four 

 months and a half several houses re- 

 port sales totals equal to the entire sea- 

 son of 1917-18. 



Nor is the big business at an end. 

 While there has been a slight recession 

 in the demand since Lent began, it is 

 apparent that lower prices, as soon as 

 their existence becomes generally 

 known, will greatly accelerate the de- 

 mand. February 23 and 24 the shipping 

 trade was extremely heavy by compari- 

 son with the city demand and there is 

 every reason to believe that March, 

 AprU, May and June will see a tremen- 

 dous shipping business in the Chicago 

 market. 



Campaign Starts Next Week. 



Monday, March 1, will be the date of 

 the inauguration of Chicago's coopera- 

 tive advertising campaign. The direc- 

 tors spent a whole afternoon's session 

 at the Hotel Bandolph February 24 

 straightening out the kinks preparatory 

 to the start of the undertaking. The 

 automobile campaign February 20 ac- 

 complished a great deal, five automo- 

 bile loads of persuasive advocates 

 scouring the sections of the city where 

 the signatures were not progressing so 

 rapidly as in the others. Fifty retailers 

 have been added to the list since the 

 last meeting of the Allied Florists' As- 

 sociation and the total names in Sec- 

 retary Swenson's hands number nearly 

 350. It is expected that seventy-five per 

 cent of the trade in Chicago and vicin- 

 ity will be members of the association 

 ere March 1. 



The next meeting of the Allied Flo- 

 rists* Association will be held Tuesday 

 evening, March 2, at 8 o'clock. Sev- 

 eral features are listed for the occasion 

 which are expected to bring out a big 

 crowd. Albert Pochelon, secretary of 

 the F. T. D., will be here from Detroit, 



WE DO 



AS WE SAT 



YOU 



have read the news — 



Three years of individual 

 effort — our work is bringing about wonderful 

 changes toward betterment of trade conditions 

 affecting the CHICAGO MARKET. Thus^ 

 we began the advance of progressive methods 

 and measures for the trade as a whole in the 

 marketing of the growers' products, and Fair 

 Dealing in the distribution of their products 

 to the legitimate Retail Florists. Our Clean' 

 Cut record of Commission Wholesaling has 

 been approved alike by grower, wholesaler and 

 retailer in the endorsement of our policy. 



We challenge comparison. 



YOUH 



ProtectiM 



Kennicott Bros. Co. 



Wbolasale Cat Flower* 



CHICAGO 



to address the meeting in his usual 

 stirring way. Advertising films now 

 being prepared for the S. A. F. cam- 

 paign will also be exhibited for the 



first time. It is expected the attend- 

 ance of florists at the Hotel Randolph 

 on that night will equal the record set 

 at the opening mass meeting at which 



