W^ "' } ,-' 



Fbbbuabt 26. 1920 



The Florists' Review 



45 



— in three grades. 



The choicest and best stock coming to the Philadelphia Market. 

 $3.00, $4.00 and $6.00 per dozen. 



Continued sunshine has improved both quality and quantity. 

 $2.00. $3.00, $4.00 per 100. Wonderful stock at $4.00 per 100. 



Calendulas 



Both Orange and Yellow, in short, medium and longr, $3.00, 

 $4.00 and $6.00 per 100. A good flower to use as a special. Write 

 us for quantity quotations. 



EVERYTHING IN CUT FLOWERS, PLANTS. GREENS. RIBBONS AND SUPPLIES 



BaalnesB Honrs. 7 A. M. to 5 P. M. 



S. S. PENNOCK COMPANY 



The WkoUsal* Florist* of Philadelpkia 

 1608-S0 Ludlow Street, PHILADELPHIA, PA. 



New York Baltimore Washinston 



IT WeM 2atb Street Franklin and St Paul 8ta. MM H Straat. N. W. 



All Seasonable 

 Cut Flowers 



WM. J. BAKER 



WtaotoMO* norUt 

 12 Somh Mol* SCTMl, PUlaJdplik, Pa. 



Mifitlon TlH- Rrrwir wlwn yon write. 



THE HOUSE OF MERIT 



FLORISTS' SUPPUBS 



JOS. 8. REIDiNGER Ga 



1809-11 N. SMond StrMt 

 PHILADBLPHIA, PA. 



PUSSYWILLOW 



From now till Decoration Day 



Entire cut from 80,000 cultivated plants 



50c per irancli, mixed lengths 

 In separate lengtha from $2.00 to $10.00 per 100. 



•="* •«* E. KENDIG, Oswego, N. Y. 



GRAVE MARKERS 



Stoi'i riinl Sipply Nfn. 



2223 N. Frmt St. 

 Philadelphia 



grower who has been through the bad 

 years with carnations ought not lightly 

 to throw away the probable success of 

 the good years likely to come. 



There is large, steady shipping de- 

 mand for carnations, particularly in the 

 south, which it has taken years to 

 build up. Whether this demand could 

 be changed to roses or something else 

 is uncertain. Leo Niessen added to 

 what his brother had said that he knew 

 of a carnation grower whose returns 

 this month exceeded those of any of 

 the rose growers. 



A Tribute to Mr. Habermebl. 



The following words were not in- 

 tended for publication. The thought 

 that they would appear in print never 

 entered the speaker's mind, beyond 

 the shadow of a doubt. Yet they are 

 published because it is right that they 

 should be published in recognition of 



EDWARD REID Z'JL. 



RoseSy Orchids, Carnations, Violets, 

 I Daffodils and Sweet Peas 



I When They're Reid'e, They're Right 



L 1619-21 Ranstead St., PHILADELPHIA, PA. 

 wmmmsmmmmmmammKmmmMmmKmmmammmmmmKmmmKm^ 



Send your next telegram to the house 



that keeps the 



GOLDEN RULE 



Roses and a good assortment of other 



flow^ers 



THE rHILADELPHIA WHOLESALE FLORISTS* EXCHANGE 



1615 Raiist«ad Str««t, 



PHILADELPHIA 



Mention Th» Review when yon writ. . 



worth and as an inspiration to those 

 who mean to do their best. The 

 speaker is Robert Craig. "You know 

 Van and I usually visit the stores in 

 the evening just before Christmas and 

 just before Easter. We dropped in at 

 the Bellevue on the night of Decem- 

 ber 23. Ed Habermehl was there. He 

 had four big decorations on his hands, 

 one at the Manufacturers' Club, two 

 at the Bellevue and Mr. Powell Evans' 

 large ball. He spent half an hour with 

 us, showed us the decorations, talked 

 about them as quietly as though he 

 had nothing on his mind. It was won- 

 derful. Did you know that Ed Haber- 

 mehl was always the last man to leave 

 a job! No matter if he had worked on 

 it the whole night before, he always 



saw that everything was completed 

 before he left. Ed Habermehl is a 

 grea't loss to the business." 



The High Prices. 



"The high prices of flowers have 

 nothing whatever to do with the high 

 prices of other things." This is Ed- 

 ward Reid-'s clear, well defined view. 

 "It is fortunate for the growers that 

 they came when they did, for it will 

 enable them to get by. But they were 

 two entirely separate things, each dis- 

 tinct from the other. The high coat 

 of flowers is due to a short supply and 

 an unusual demand, caused mainly by 

 sickness. Had it not been for this 

 short supply and for this unusual de- 

 mand, prices would not have been 



