72 



The Florists' Review 



Febbuabt 26, 1920 



The flortsts whose cards appear on the paarea carrylnc fhla head, are prepared to fill order* 

 .. — Irom other florists for local delivery on the uaual bast*. 



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Here's a Good Position 



npHIS space will be sold to four retailers for use one issue 

 in each month. Its value as an advertising location on 

 account of its prominent place is evident. Applications 

 (from retail florists only) will be given consideration in order 

 of their receipt. Which week of the month do you prefer? 



WHY NOT GET YOUR SHARE IN THE 

 BIGGEST SEASON IN TELEGRAPH ORDERS? 



FLORISTS' PUBLISHING CO. 



CHICAGO, ILLINOIS 



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Q For All Mississippi g 



X ROBERT E. LANGLEY f 



1^ Jackson's Leading Florist y 



i Jackson, Miss, c 



MEMBER P. T. D. 



JACKSON, MISS. 



THE CAPITOL FLORAL CO. 



THIRTY YEARS OF FLORAL PROGRESS 



Greenhooae and Retail Store 



PROMPT ATTENTION, OUR MOTTO 



21« E. Capitol St., P. 0. Box 313 



NEW ORLEANS 



or THE 

 F. T. D. 



5^4m<^ 



orirf 



We Cater 

 to the 

 Best Trade 



2600 ST. CHARLES AVENUE 



BATON ROUGE, LA. 



THE ROSELAND FLORIST 



MEMBER F. T. D. 



TUPELO, MISS. 



^t^lh^S; TUPELO FLORAL CO. 



MRS. J. E. WATTS 



MERIDIAN, MISS. 



CatI Flowers 



for All Occasions 



MISSISSIPPI 



STRMMR A SONS 



HATTIESBURG 



GREENVILLE, MISa 



IDLE HOUR FLORAL CO. 

 ■Wr, ** / ^ Craft. Designer. 701 Peres Stre-\ 



LAKE CHARLES 



AND SOUTHWEST LOUISIANA 

 Member F. T. D. CHAS. P OTIS 



ALEXANDRIA, LA 



E. BLUM & SON 



For all Points in Central Louisiar* 



sufficient extra wattage to offset what- 

 ever loss occurs through such screening 

 out of certain light rays. 



Proper Intensity. 



However, the color of the light is not 

 all; it must be also of the proper inten- 

 sity and fall upon the goods from the 

 proper direction. Both of those points 

 are vital and merit careful attention. 



The intensity of the light best suited 

 to illuminating a display is regulated by 

 the color and character of the flowers 

 and also by the brightness of the sur- 

 roundings. The importance of that sec- 

 ond condition can be illustrated by re- 

 ferring to the sickly illumination sup- 

 plied by an automobile headlight when 

 in competition with daylight. By the 

 same token, show windows located on 

 a brilliantly lighted street require a 

 much higher lighting intensity than is 



Qyality and 

 Promptness 



Members 

 F. T. O. 



\^ 



^ 



The 



Avenue Floral Co. 



S442 ST. CHABLBS AVBNUB 



TO 

 HAfUnr PAPWORTH 



FLORISTS 



r^frritfr^ 



f.T.I 



NEW ORLEANS, LA, 



CHAS. EBLE 



OLDEST FLORIST SOUTH 

 121 BARONNE STREET 



Member Florists' Telegraph Delivery. 



LOUISIANA - TEXAS - ABKANSAS 

 SHREVEPORT. LA. 



U. J. VIRGIN 



838 Canal St., NEW ORLEANS, LA. 



