Fbbbuabt 26, 1920 



The Florists' Review 



73 



QUALITY plus SERVICE! 



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In CINCINNATI 



To mention Flowers is to think of 



\>3lI)J^ (o>(U^ 



138-140 EAST FOURTH STREET 



Send us your orders for 



Washington, D. C. 



and the surrounding country 



WE OWN and operate 400,000 feet 

 of glass for the cultivation of high 

 class cut flowers and decorative plants 

 for use in our retail store. 



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REMEMBER, every customer must be satis- 

 fied. If not. either the order will be 

 duplicated or no pay accepted. 



GUDE BROTHERS CO., 



1214 F Street, N. W. 



WASHINGTON, D. C. 



MEMBER F. T. D. 



needed to give such windows the ap- 

 pearance of brilliant illumination when 

 their surroundings are less brilliant. 

 That other and more directly responsi- 

 ble factor in deciding the intensity of 

 the light — the color and character of 

 the stock — varies somewhat with each 

 -change of display. Dark colors absorb 

 a greater percentage of light and re- 

 flect less of it than do the light colors; 

 and, as an object is seen by the light it 

 reflects, the light colors are more easily 

 viewed. 



By taking account of the reflection 

 value and the character of the display 

 and regulating the intensity of the light 

 accordingly, the shrewd window dresser 



Send Orders for 



WASHINGTON, 

 D.C. 



and vicinity to 



EVERYTHING 

 FIRST-CLASS 



Member F. T. D 



14th and H. Streets 



