II 



The Florists^ Review 



Maisch 4, 1920 



[Those of you who know M. Matheron, of Baldwin. Lone Islt 

 I i-«putation for sending to New York, top-notch cuts. He sw 

 house. This is an interior of one <»f his. 



in. Lone Island, know he has a 

 wears by the wids 





You who are fortunate in knowing W. .1. Piicher, of F\irkwood. 

 Mo., no doubt ha\e heanl him say that he wouldn't build another 

 narrow hou-<' on lii,-; place. He f ven thinks it niiglit pay him to 

 rip down his narii)« ones, and put up anothrr big LdtB one 

 11 ke this one of his. at llic left. 



Is the Wide House a Fad? 



Not ao l(jnt4 .since, tlie Manager of our Chicago ot^iii' was 

 present at ,1 P'lorisl Club meeting in Kansas City, wiien the 

 wide hou--f' (luestion came up. 



Some said it was just an Ka.stern fad. To which our Manager 

 answered: 



"Well, suppose it is a fad, is that anything against it? Grow- 

 ing Carnations in the benches, insteaii of the field, used to be 

 called a fad. yft think of the hundreds of growers wlio arc 

 doing it now. 



"Automobiles useii to be considened a fad. .\et who of you 

 would or could be without one tmlay? 



"I.sn't it so. that with any new thing, of whose merits you 

 and I are not yet thoroughly con\ince<l, we kiml of kid our- 

 sehes along by saying, 'Oh. that's only a fad. Wait a few 

 years and it will be a thing of the past.' " 



Hut somehow, when :i certain thing makes a fellow's cash 



register ring more than some other thing, wiiy not put your 

 money in it? 



You would like to lessen work, wouldn't you? 

 The wide hou.se does it 



You'd like to overcome overhead chilling of i)lanls from 

 ridge vents, wouldn't you? 



\Vidc houses do it. 



You'd like to ovcrconie chilling by sudden drops of tempera- 

 ture, wouldn't you ? 



The wide house does it. 



You'd like to cut down coal bills, wouldn't you? 

 The wide house docs it. 



How it does it. and why it does it. I'll tell you in an early 



issue. 



,So be on the lookout. 



Builders of Greenhouses and Conservatories 



IRVINGTON 

 New York 



BOSTON 

 Little Bldg. 



NEW YORK 

 42nd St. Bldg. 



CLEVELAND 



2063 E. 4th St. 



Eastern Factory 

 Irvington. N. Y. 



PHIL.\DELPHI.\ 

 Land Title Bids. 



TORONTO 

 Royal Bank BIdg. 



Western Factory 

 Des Plaines. 111. 



CHICAGO 

 Continental Bank Btdc. 



MONTREAL 

 Transportaboo Bldc< 

 Canadian Factory 

 St. Catharines, Ont. 



