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48 



The Florists' Review 





Mabch 4, 1020 



Spring Flowers 



are more plentiful. The 

 quality has never been 

 better, nor have we had 

 them in greater variety. 



Large Single 

 Daffodils 



Baby Primrose 



Snapdrasron 



Calendulas 



Mignonette 



Freesia 



Tulips 



Lilac 



Daisies 



You should offer your 

 customers a larger variety 

 of flowers. You can handle 

 them to good advantage. 



THE LEO MESSER CO. 



WHOLISALI FLORISTS 



12tli and Race Sts., rilLADELrilU, PA. 



BALTIMORE, MD. WASHINGTON. D. C. 



Russell Roses 



For color, keeping Qualities and general satisfaction, 

 there is probably no Rose on the market equal to 

 RUSSELL. We have a good supply of RUSSELL, and 

 our supply will be increasing toward Spring. We have 

 the largest supply of RUSSELL ROSES in the Phila- 

 delphia, market. We have noticed sometimes a customer 

 will hesitate to buy RUSSELL on account of the price. 

 If, however, some of your good customers get into the 

 habit of buying RUSSELL they will probably not accept 

 anything else. 



Acacia Pubescens 



This novelty is in sea- 

 son now. It makes a won- 

 derful showing and it is 

 the choicest flower in 

 yellow in season. 



$2.50 per buDcli 



Valley 



Good quality, the kind 

 that will ship. 



$10.00 per 100 



Cattleyas 





The price is more 

 reasonable. We have a 

 large supply of them, 

 large flowers of a splendid 

 color. 



erating on streets where car lines run. 

 Seed stores report unusual conditions. 

 The severe cold and deep snow have pre- 

 vented their salesmen from making 

 their usual trips. Mail orders are ol 

 heavy volume, but, with express com- 

 panies unable to receive or deliver 

 goods, shipping rooms are packed ceil- 

 ing-high with orders. No such conges- 

 tion has ever faced the seed trade here 

 before. W. N. C. 



The Boston Floral Supply Co., Inc., 

 is to take over all the assets and the 

 business of the B. A. Snyder Co., assum- 

 ing also all the liabilities of the B. A. 

 Snyder Co. The business of both com- 

 panies will hereafter be conducted 

 under the name of Boston Floral Supply 

 & Snyder Co. Benjamin A. Snyder and 

 Julims Snyder will be with the Boston 

 Floral Supply Co., Inc. 



PHILADELPHIA. 



The Market. 



The change that has been expected 

 for a whole month has come. There 

 are plenty of flowers at lower prices. 

 It was the sweet pea that did it more 

 than anything else. Sweet peas respond 

 first to sunshine; a day or two will ac- 

 complish wonders at this season. Sweet 

 peas are coming in by the thousand 

 now. Most of them are sold at pretty 

 fair prices; a few are left over, an 

 unheard-of thing for many weeks. 

 Violets, too, are abundant. There is 

 not 80 much demand for them as there 

 is for sweet peas. Many violets are 

 sold cheaply or left over. Daffodils 

 have tumbled down in price to one-half 

 the figures of two weeks ago. These 

 three flowers led the decil^e. The rest 

 of the market is in sympathy with them, 

 without any special increase in the 

 crops. As this supply increased, the 

 demand fell off. This was due mainly 

 to tne happy cireumstance — the grip or 

 influenza, whichever you choose to call 



BERGER BROS. 



EASTER LILIES 



Now and at Easter. Very Fine Stock 



Write for Prices 



Sweet Peas, Violets, Daffodils, Freesia, 



Valley. Snapdragon, Carnations, Roses. 



1225 Race St. PHILADELPHIA 



Roses 

 Carnations 



Callas 

 Sweet Peas 



CHARLES E. MEEHAN 



5 South Mole Street, 

 PHILADELPHIA, PA. 



PLDNOSDS 



Strut* aaJ BmackM 



ADIANTUN 



and Green 

 of all kinds 



it, is disappearing as quickly as it came. 

 This is true all over the country, caus- 

 ing a marked falling off in shipping, 

 as well as local, orders for funerals. 



The effect of the change is seen in 

 the reappearance of buyers who have 

 been absent from the market for three 

 months. Flowers are getting within 

 their reach once more and they are 

 quick to take advantage of the oppor- 

 tunity. 



February, the shortest month of the 

 year, has proved to be a month of ex- 

 traordinary prosperity for florists. The 

 curtailment in production and the in- 

 creased demand have resulted in un- 

 heard-of prices, which have made the 

 total sales of cut flowers larger than in 

 any previous February and probably 

 larger than in any previous month ex- 

 cept December. 



An nn-Birthday Party. 



There is only one day in the year 

 when anybody can have a real birthday 



L I LA C 



PeaSy Freesias, Roses, 



Carnations 



Snapdragons 



Fine Golden Spur 



Philadelphia Cut Flower Co. 



Wholesale Florists 



1S17 Sansiin St. PUadelplik, Pa. 



GEORGE AEUGLE, Proprietor. 



party. There are 365 days this year, 

 for anybody's un-birthday party. So 

 you see the possibilities are largely in 

 favor of the latter kind. This was an 

 un-birthday party. It happened in this 

 wise: The idea occurred in the fertile 

 brain of W. W. Crawford. He thought 



