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March 4. 1920 



The Florists' Review 



65 



Telegraph Delivery; 



-Department" 



THE florists whose cards appear in 

 the Pink Part of The Florists' 

 Review are prepared to fill orders from other 

 florists, for local delivery, on the usual basis. 

 See index by towns on the following page. 

 If your city is not represented, there is a 

 specially good opportunity for you. 



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Any order filled by SCHLING, no matter how large or 

 how small, will please the recipient to such a degree that the 

 letter of thanks which follows will positively strengthen and 

 advance F. T. D. business. Orders we fill also give credit 

 to the florists who send them to us. That satisfied custo- 

 mer becomes a booster for the F. T. D. Let's continue to 

 create such boosters. 



The FLOWER SHOW in New York begins March 1 5th. 

 We will be glad of the opportunity to demonstrate our 

 good will to all brother florists visiting our city. At the 

 Show we will exhibit a new method of advertising; one that is 



the most novel, 



the most expressive, 



the biggest business-getter — 

 at a cost of about 25c a day ! 



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SECY YOUNG'S CORNER 



OFFICE; 1170 BROADWAY. NEW YORK 



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nationaIj publicity campaign. 



Is Influencing the Public. 



Had flowers been plentiful, the busi- 

 ness for St. Valentine's day would have 

 been such as to make the day rank, as a 

 flower occasion, next to Mothers' day. 

 The unfortunate condition of the flower 

 markets throughout the country, which 

 existed before and during the St. Valen- 

 tine 's day business period, curtailed 

 possibilities considerably and the vol- 

 ume accomplished was limited only by 

 the supply of flowers available. In the 



emergency there was a good demand for 

 I'lants. 



What has placed St. Valentine's day 

 on the map of business, if not our pub- 

 licity campaign? Two or three years 

 ago, the business for this day was or- 

 dinary in volume. A good business 

 prospect was passing into obscurity for 

 want of exploitation. Our publicity 

 committee took the matter in hand and 

 through judicious advertising in the 

 magazines and dissemination of reading 

 articles, which were favorably received 

 by a large number of newspapers 

 throughout the country, among them 

 some of the largest, the public were led 



to see that a splendid old custom was 

 tailing into the discard, with the result 

 that there has been a revival highly 

 profitable to our industry. This cam- 

 paign work continued through two more 

 seasons has had the effect desired. To 

 insure all possible publicity for the day, 

 our promotion bureau has urged florists 

 individually to connect with the cam- 

 paign advertising through the use of 

 their local newspapers' advertising 

 columns and has supplied many hun- 

 dreds of special electrotypcd advertise- 

 ments for this purpose, all of which in 

 use have added to the publicity for the 

 day as well as serving the local inter- 

 ests of the advertisers. An additional 

 aid this season has been an enormous 

 quantity of poster stamps and window 

 posters sent out by the bureau. 



Making Demand for Other Days. 



A similar procedure has characterized 

 the campaign work for Mothers' Day. 



[Continued on pajfe 75.1 



