March 11, 1920 



The Florists^ Review 



41 



YOUR 



PROTECTION 



Jan. 1st, 1917, our 

 policy embodied certain 

 principles of conduct- 

 ing a wholesale house 

 "under growers' super- 

 vision," that would 

 KEEP US OUT of any 

 criticism of GROWER 

 and RETAILER. 

 H. B. Kennicott, 

 Pres. 



Read this 

 Advertisement 



of a Department Store IN BIRMINGHAM: 



"SATURDAY, a sale of fresh Cut 

 Roses and Carnations at 373^c a DOZ- 

 EN. Sold in original bunches of two 

 dozen each for 75c. 

 "Saturday morning, at 9 o'clock, we 

 will place on sale a generously Large 

 Shipment of gorgeously beautiful fresh 

 Cut Roses and Carnations — Cut Flow- 

 ers that you pay $2.50 to $3.50 per 

 dozen for, every day in Birmingham. 

 A sale that enables you to 'Say It 

 with Flowers' without the customary 

 excessive 'Tax Talk/ and because these 

 Roses and Carnations come to us in 

 original bunches of two dozen each, 

 we will sell them the same way. 'Say 

 It with Flowers' to mother, wife, 

 sweetheart and that friend who is ill 

 and who will appreciate them most." 



A WHOLESALE 

 HOUSE can expect the 

 respect of its position 

 in the trade only as it 

 has the full confidence 

 of the Growers and Re- 

 tailers. IT CANNOT 

 BE FAIR TO THE 

 GROWER UNLESS 

 IT IS PAIR TO THE 

 RETAILER. 



J. E. POLLWORTH, 



Secy. 



Our Public Statement 



Auff. 17. 1918 



The wholesale house 

 of the FUTURE will 

 work in unison with 

 the Retailers, with its 

 Growers, with its Com- 

 petitors, to master the 

 law of Supply and De- 

 mand in the formation 

 of sales. 



The above advertisement leads the public to the 

 belief that the legitimate Retail Florists are 

 asking too much for their flowers. Render your 

 protest to us and we will see that your letter is 

 placed in the proper hands FOR A REMEDY. 



KENNICOTT BROS. CO. 



Wholesale Cut Flo'wers 

 174 N. Wabash Ave., CHICAGO, ILL. 



"The Growers, Wholesalers and a Retailers' Association 

 through an advertising agency could well work out a plan of 

 co-operative advertising so that the RETAILERS will learn to 

 make their prices correspond to changes in the Wholesale 

 Market." Jos. Kohout, 



Chairman of our Growers' Committee, in Growers' Petition of 1916. 



Growers' Petitien 



of 1916 says: 



"Discourage the prac- 

 tice of selling to the 

 Department Stores in 

 times of Overabund- 

 ance, unless such stores 

 operate retail flower de- 

 partments ALL THE 

 YEAR AROUND." 



