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The Florists^ Review 



March 11, 1920 



Spring Flowers 



are more plentiful. The 

 quality has never been 

 better, nor have we had 

 them in greater variety. 



Large Single 

 Daffodils 



Baby Primrose 



Snapdrasfon 



Calendulas 



Mignonette 



Tulips 



Peas 



Lilac 



Daisies 



You should offer your 

 customers a larger variety 

 of flowers. You can handle 

 them to good advantage. 



THE LEO NIESSER CO. 



WHOLISALK FLORISTS 



12th and Race Sts., rilLADELrilU, FA. 



BALTIMORE, MD. WASHINGTON. D. C. 



Russell Roses 



For color, keeping qualities and general satisfaction, 

 there is probably no Rose on the market equal to 

 RUSSELL. We have a good supply of RUSSELL, and 

 our supply will le increasing toward Spring. We have 

 the largest supply of RUSSELL ROSES in the Phila- 

 delphia market. We have noticed sometimes a customer 

 will hesitate to buy RUSSELL on account cf the price. 

 If, however, some of your good customers get into the 

 habit of buying RUSSELL they will probab'y not accept 

 anything else. 



Your Easter Order 

 for Cat Flowers 



Should have your atten- 

 tion now. It is not too 

 early to place your order. 



We feel sure there will 

 be no oversupply. Make 

 sure of your requirements 

 and write us today what 

 you will need fpr Easter. 



Cut Lilies for Easter 



Will book your order 

 now at $30.00 per 100. 



Place your order early 

 as this price is subject to 

 change without notice. 



PHILADEUPHIA. 



The Market. 



The first week of March closed dis- 

 astrously for the cut flower market. 

 There has been no business. The sup- 

 ply was only moderate, yet prices fell, 

 nay, tumbled fast. The decline was so 

 rapid that it fairly startled even the 

 keenest traders. Interest centered in 

 the last two days of the week, when it 

 was hoped that the special sales in the 

 shops and the job lots of leftovers and 

 culls on the street would clear the ice- 

 boxes for a fresh start Monday, March 

 8. With such a start, it was confidently 

 predicted that there would be no fur- 

 ther decline this month, but it was not 

 to be. The blizzard Friday night, March 

 5, spoiled the special sales in the shops 

 and completely stopped street trading. 

 True, it reduced the supply, but the 

 supply already on hand was more than 

 sufficient for all purposes and the mar- 

 ket closed weakly, with prices decidedly 

 low and much stock carried over. 



While values are low, it is by com- 

 parison with those which prevailed dur- 

 ing the winter. Compared with other 

 years at this season, they are satisfac- 

 tory. Carnationa most clearly bring out 

 the change. During the winter the quo- 

 tations ranged from $25 per hundred for 

 Laddie down to $15 per hundred for 

 anything, but during the last week in 

 February only the best stock brought 

 $15 per hundred. The first week in 

 March they sold at $6, $8 and $10 per 

 hundred, the sales at the higher figures 

 being for the best only, while a poor 

 grade was hard to sell at $4 per hun- 

 dred. 



Pretty much everything is cheap and 

 plentiful, with only a few exceptions. 

 Beauties, of course, are one of the ex- 

 ceptions, the spring crop not being in 

 bloom yet. The special sales are chiefly 

 in cut daffodils, sweet peas and violets. 

 Calendulas would benefit by about a 

 dozen good, big special sales. With 

 shipping orders so light, the city sales- 



BERGER BROTHERS 



EASTER LILIES— Now— and at Easter 



Sweet Peas, Violets, Daffodils, Carnations 



VALLEY — you can get it regularly 

 1225 RACE STREET PHILADELPHIA 



Roses 

 Carnations 



CaUas 

 Sweet Peas 



CHARLES E. MEEHAN 



5 South Mole Street, 

 PHILADELPHIA. PA. 



PLUHOSUS 



Stiiaci »ai Baackt* 



ADIANTUN 



and Green 

 of all kinds 



men have had a hard time disposing of 

 the surplus. They complain that even 

 A. L. Fortunes has flowers to sell now. 

 Mr. Fortunes ordinarily confines himself 

 to ferns, but prices were so attractive 

 that he took a flyer on some New York 

 carnations for distribution here. 



The Blizzard. 



With clock-like precision, the tail end 

 of the Chicago blizzard arrived here ex- 

 actly on time, to wit, Friday evening, 

 March 5. We are extremely thankful 

 that Chicago spared us only the tail 

 end. Had it been the whole thing, we 

 could not have stood it. We are not ac- 

 customed to such rough treatment, even 

 after the severe winter. Just what 

 damage was done, it is too soon to tell. 

 It did some damage. It Wew out every 

 loose pane of glass in the north side of 

 every greenhouse hereabouts and it 

 gave a good many of us a sleepless night 

 and a good scare. We are told that it 



L I LA C 



Peas, Freesias, Roses, 



Carnations 



Snapdragons 



Fine Golden Spur 



Philadelphia Cut Flower Co. 



Wholesale F-lorisfs 



1517 Sansim St. Pkflidelphia, Pa. 



GEORGE AEUGLE, Proprietor. 



Mention The Bertew when yon writ*. 



was not so bad as the blizzard of March. 

 1888. Perhaps not — it was quite bad 

 enough. 



Say It with Flowers. 

 The local publicity committee has pub- 



