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March 11, 1920 



The Florists^ Review 



51 



_ : .*■ ■■^■' 



Spring Flowers 



With warmer weather and open 

 doors, mid-week or week-end sales 

 are especially seasonable, and such wonderful values 

 can be given. Real genuine values they are. 



We offer a dozen or more different flowers for these specials, Sweet 

 Peas among them. One special at $2.00, in lots of 500, being the 

 best quality. Another at $1.00, good, long, well grown stock. 



Write us for complete list. 



EVERYTHING IN CUT FLOWERS. PLANTS. GREENS. RIBBONS AND SUPPLIES 

 BosIneBB Hours, 7 A. Bf . to 5 P. BI. 



S. S. PENNOCK COMPANY 



The WhoUsale Florists of Philadelphia 

 1608-20 liQdlow Street. PHILADKLPHIA, PA. 



New York 

 IT Wast 28Ui Street 



Baltiikiore 



rranklln and St. Paul Bta. 



Washlnston 

 ISK H Btnet. N. W. 



All Seasonable 

 Cut Flowers 



WM. J. BAKEl^ 



Wliol«Ml« VUirUt 

 12 Sooth Mol« StTMt, PhikddpUa, Pa. 



Mwitlon The Renew wheh yon write. 



THE HOUSE OF MERIT 

 FLCMU8T8' SUPPUBS 



JOS. a. REiDINBER CO 



1309-11 N* Second SteMt 

 PHILADELPHIA, PA. 



Mention The Review \yhen you write. 



PUSSYWILLOW 



From now till Decoration Day 



Entire cut from 80.000 Cultivated plants 



50c per bunch, mixed lengths 

 In separate lengths from $2.00 to $10.00 per 100. 



iS,^ E. KENDIG, Oswego, N. Y. 



Mention The Review when you write. 



GRAVE MARKERS 



Steii's ntril Sipply Nfrs. 



2223 N. Frsst St. 

 Phlladelph ta 



lished a neat card in the local papers 

 drawing attention to the merits of sweet 

 J»eas, their fine quality and their mod 

 erate price. It is neatly done. Discuss 

 inj; this matter, Samuel S. Pennock said 

 tiiat he heartily approved of the public- 

 ity campaign and thought that it would 

 do good. Nir. Pennock has made a spe- 

 cial study of advertising. He considers 

 that there are two all-important points 

 which must be kept clearly in mind: 

 I'irst, there should be something dis- 

 tinctive, such as a trade-mark, to fix the 

 subject in the mind of the reader. Sec 

 ond, the offer should be backed up. In 

 the present instance, Mr. Pennock thinks 

 that much of the success of this particu- 

 lar sweet pea offer depends on how fully 

 retailers carry sweet peas in stock. Talk 

 about them, make attractive prices on 

 them, have window displays of sweet 

 J>eas, special sales of sweet peas and 



gjiiimiOMMiuuoMiMmCTinmiuiniMauinniu 



EDWARD REID 



Offers 

 the Best 



SEASONABLE FLOWERS 



Prices declining daily. You will always 

 get the benefit. 



When They're Reid's, They're Right 



1619-21 Ranstead St., PHILADELPHIA, PA. 



Mention The BeTlew when yon write. 



Dunouiuiiiiaanninunonoiiiil 



EASTER LILIES 



and a good assortment of other flow^ers 



THE rHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 



1615 Ranst«ad Str««t, PHILADELPHIA 



show the customers some of the many 

 ways of using sweet peas effectively. 



Two Exhibits. 



There were two exhibits at the March 

 meeting of the Philadelphia P^orists" 

 Club, held in the roof garden of the 

 Hotel Adelphia March 2, which demand 

 fuller notice than could be given in 

 last week s brief telegram. They were 

 the sweet peas and the acacias. The 

 sweet peas of the W. Atlee Burpee Co. 

 are said to be the finest exhibit of fash 

 ion's fragrant flower ever made at this 

 season, either here or in New York. 

 Th,ey comprised fifty varieties, one vase 

 of each variety, all of the early-flower- 

 ing, orchid type and all the company 's 

 own seedlings, in many exquisite colors 



and shades of color. We are told that 

 they were all grown in one small green- 

 house at Fordhook. They represent the 

 work of George W. Kerr. They open a 

 vista of possibilities. 



The other exhibit also was rare and 

 beautiful. It comprised cut sprays of 

 eleven varieties of acacias; each vari- 

 ety was in a vase by itself. They were 

 shown by William Kleinheinz, of Lyn- 

 wood Hall, and represented his work 

 with the collection purchased at Conven- 

 tion hall from Thomas Roland, of Na- 

 hant, Mass., some five years ago. It 

 was said at the time that Mr. Roland 

 felt that his collection, which was the 

 admiration of flower lovers at the na- 

 tional show, had fallen into good hands. 

 This is certainly true. Mr. Kleinheinz 



