ICabcb 11, 1920 



The Rorists' Review 



W 



gra ph Deliverj Lijfe^ 



THE florists whose cards appear in 

 the Pink Part of The Florists' 

 Review are prepared to fill orders from other 

 florists, for local delivery, on the usual hasis. 

 See index by towns on the following page. 

 If your city is not represented, there is a 

 specially good opportunity for you. 



m. 



SMYTH 



FOR CHICAGO 



*.' <* t 



s 



The florists who have acquired this habit in send- 

 ing orders into this city get for their customers the 

 utmost the money will buy— in flowers and service. 



W. J. SMYTH 



V 3101 to 3109 Michigan Avenue, Chicago. 



Hiiiiisiiniig^^ 

 Member F. T. D. 





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^s^[^j:i)9j,:'*'_ ■.\r^:j.^j::\fj::y^{:,K9K:K9j:i\yi:i'^^ 



SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY. NEW YORK 



mtri<nfi\iirti\'u7ti\--,:7i!\',f^^^ 



NATIONAL PXJBLICITT CAMPAIGN. 



Lack of Appreciation. 



When the far-reaching results of our 

 campaign are so noticeable as to pro- 

 uiote interest such as is shown in the 

 following letter, addressed to the secre- 

 tary by Charles F. Meyer, president of 

 the Corporation of Chas. F. Meyer, New 

 York, it is time that the large body of 

 florists who have not yet subscribed to 

 our campaign fund should appreciate 

 what is being done for them: 



On my recent trip aouth and weat I took par- 

 ticular notlea of the pubUclty campalsn and waa 

 much cratlfled and pleaaed to aee the good Im- 



pression It made upon the public and ita bene- 

 ficial results to the trade. Indeed, the slogan, 

 "Say It with Flowers," expresaea ao much In all 

 conditions of life, be it love, friendship, aickneas 

 or death, that it has taken a atrong hold on the 

 public and I really belleTe that the increaaed 

 demand in flowers is to a large extent owing to 

 it and the advertising in general. All of which 

 impressed me and made me feel that the adver- 

 tislng crusade ought to be supported liberally. 

 So when I reached Omaha and dropped in to see 

 J. J. Hess, of Hesa A Swoboda, he eaaily de- 

 tected the weak apot in my armor and neatly 

 extracted a promise from me of a forther con- 

 tribution to the fund on the part of my firm. 

 Therefore, you will find enclosed check of my 

 firm for $100 aa an additional contribution to 

 the publicity campaign. 



Our slogan is, undoubtedly, forcing its 



way rapidly into the public mind. It is 



not a mere jumble of words, as most 



I other trade slogans are; it is straight 



to the point with its message and per- 

 mits of no misunderstanding. Hardly a 

 day passes that there is not received at 

 the secretary's oflBce some proof of its 

 reception by the public. 



Of late the cartoonists on the big 

 newspapers seem to have taken it up and 

 we receive many clippings showing its 

 use. All this is publicity and its great 

 value is fully recognized. 



Some time ago we were advised that 

 a proper appraisement of our slogan's 

 value would be $1,000,000, but it is safe 

 to say now that it is worth to ni a great 

 deal more. It should be remembered 

 that this great asset would speedily 

 fade away if the slogan were allowed 

 to fall into disuse. Only by uiing it 

 continually can we maintain its value 

 and to insure this we must have t£e 

 money to carry along our campaign. 



Ca You Afford It? 



All things considered, it is little we 

 [Oontlnned on page 77.1 



