Uabch 11, 1920 



The Florists^ Review 



65 



^Telegraph Delivery: 



Department' 



THE florists whose cards appear in 

 the Pink Part of The Florists' 

 Review are prepared to fill orders from other 

 florists, for local delivery, on the usual basis. 

 See index by towns on the following page. 

 If your city is not represented, there is a 

 specially good opportunity for you. 



SMYTH 



FOR CHICAGO 



The florists who have acquired this habit in send- 

 ing orders into this city get for their customers the 

 utmost the money will buy— in flowers and service. 



W. J. SMYTH 



3101 to 3109 Michigan Avenue, Chicago. 



"The Nan Who Knows" 



Member F. T. D. 



SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY, NEW YORK 



inr«iii7Svirrivir^ir/svii/svirrsrH^/srir/sxirr*\irirs\ir)«tir^ 



NATIONAL PUBLICITY CAMPAIGN. 



Lack of Appreciation. 



When the far-reaching results of our 

 '•iiiipaign are so noticeable as to pro- 

 '"ot(> interest such as is shown in the 

 following letter, addressed to the secre- 

 tary by Charles F. Meyer, president of 

 the Corporation of Chas. F. Meyer, New 

 ^ ork, it is time that the large body of 

 t'Orists who have not yet subscribed, to 

 our campaign fund should appreciate 

 ^\'liat is being done for them: 



On my recent trip south and west I took par- 

 ' cular notice of the publicity campaign and was 

 »iuch gratified and pleased to see the good Im- 



pression it made upon the public and Its bene- 

 tlrial results to the trade. Indeed, the slogan, 

 ">Say It wltli Flowers," expresses so much in all 

 conditions of life, be it love, friendship, sickness 

 or (lonth, that it has taken a strong hold on the 

 public and I really believe that the increased 

 demand in flowers is to a large extent owing to 

 it and the advertising In general. All of which 

 impressed me and made me feel that the adver- 

 tising crusade ought to be supported liberally. 

 So when I reached Omaha and dropped in to see 

 J. J. Ilfss, of Hess & Swohoda, he easily de- 

 tected the weak spot in my armor and neatly 

 extracted a promise from me of a further con- 

 tribution to the fund on the part of my firm. 

 Therefore, you will find encloBcd check of my 

 firm for $100 as an additional contribution to 

 the publicity campaign. 



Our slogan is, undoubtedly, forcing its 

 way rapidly into the public mind. It is 

 not a mere jumble of words, as most 

 other trade slogans are; it is straight 



to the point with its message and per- 

 mits of no misunderstanding. Hardly a 

 day passes that there is not received at 

 the secretary's oflSce some proof of its 

 reception by the public. 



Of late the cartoonists on the big 

 newspapers seem to have taken it up and 

 we receive many clippings showing its 

 use. All this is publicity and its great 

 value is fully recognized. 



Some time ago we were advised that 

 a proper appraisement of our slogan 's 

 value would be $1,000,000, but it is safe 

 to say now that it is worth to oi a great 

 deal more. It should be remembered 

 that this great asset would speedily 

 fade away if the slogan were allowed 

 to fall into disuse. Only by using it 

 continually can we maintain its value 

 and to insure this we must have the 

 money to carry along our campaign, 



Ca You Afford It? 



All things considered, it is little we 

 [Continued on page 77.] 



