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100 



The Florists' Review 



March 11. 1920 



THE BEST 



WIRE 

 HANGING 



CARNATIONS, ROSES 



Ferns, $3.50 per 1000. 



Green and Bronze Galax, $1.50 per 1000; case of 10,000, 



$10.00. 

 Magnolia Leaves, prepared, per carton, $1.75. 

 Sphagnum Moss, per bale, $2.00; 10 bales, $17.50. 

 Green Sheet Moss, $1.00 per bundle; $1.75 per ba^r. 



EVERYTHING 



In Florists' Supplies 



THE WILLIAM MURPHY COMPANY 



Inch Doz. 100 



10 $2.60 $17.00 



12 3.00 22.00 



14 3.50 26.00 



16 4.50 36.00 



329 Main Street 



WHOLESALE COMMISSION FLORISTS 

 Phones Main 980-981 



CINCINNATI, OHIO 



Largest Shippers of Home-Grown Oit Flowers in the GndnwiU IMariet 



KANSAS CITT, MO. 



The Market. 



Stock is plentiful to the point of a 

 surplus and prices are much lower. De- 

 mand is stronger and more steady. As 

 usual in Lent, there are no big enter- 

 tainments that call for decorations, but 

 there are a few small dinners and lunch- 

 eons each week and the regular buying 

 of flowers has strengthened business to 

 a great extent. 



Various Notes. 



L. B. Bohannon, of Chicago, was in 

 the city last week. 



All the growers report the Easter lily 

 crop in fine condition and a good supply 

 of blooms. Prices will be higher than 

 in former years. 



The W. L. Rock Flower Co. had an 

 attractive window of spring plants and 

 baskets, Thursday and Friday, March 

 4 and 5, with price cards prominently 

 displayed. Other days they had cut 

 flowers and different stock with prices 

 displayed. Mr. Carter said it was in 

 the nature of an educational campaign 

 to make the public understand that 

 flowers were cheaper than they had been 

 and to encourage buying. Prospective 

 buyers would have an idea of what they 

 could obtain for a certain amount be- 

 fore they entered the store. 



Among the recent visitors in the city 

 were Tucker Smith and P. A. Manson, 

 of Pleasant Hill, Mo., and Roy Hall, of 

 the Kirkwood Floral Co., Des Moines, 

 la. 



Two of the department stores had 

 sales of carnations, Saturday, March 6. 

 The George B. Peek Dry Goods Co. sold 

 them for 69 cents per dozen and the 

 Jones store for 50 cents per dozen. 

 They were all home-grown stock. 



E. A. Humfeld is recovering from the 

 flu and has been at the store a part 

 of two days after a week at home. Like 

 the man who said that falling a long 

 distance wasn't anything, but hitting 

 the ground was what hurt, Mr. Humfeld 

 says having the flu is nothing, but get- 

 ting strong after it is what counts. 



Instead of objecting to department 

 store flower sales, E. A. Hun^eld be- 

 lieves they are a good thing for florists, 

 because they direct attention to tbo 



HANGING BASKET 



Hand made, wire bound, 

 enameled green, substantial. 



doz. 100 



8-inch $1.66 $14.50 



10-iBch 1.96 16.40 



12-inch 2.75 19.80 



14-inch 3.30 26.20 



16-inch 4.15 36.20 



18-inch 6.60 44.00 



Fancy Green Sheet Moss 



Large Sack, $2.00 



Pittsburgh Cut Flower Co. 



116-118 ScTcath St, PITTSBURGH, PA. 



buying of flowers and to the fact that 

 prices are such that almost everyone 

 can afford to buy. Those who buy a 

 dozen carnations or a bunch of violets 

 at these sales will be more apt to pat- 

 ronize a florist oft^n in the future if 

 they find flowers within their means. 

 The sale may be the means of forming 

 a habit and they will tell their friends 

 and thus be unconscious advertisers 

 themselves, Mr. Humfeld thinks. 



The Muehlebach Flower Shop had 

 some fancy Premier roses last week and 

 some lilac plants that attracted atten- 

 tion. The trade in novelties and art 

 material is increasing steadily. 



The furious wind Wednesday night, 

 March 3, caused J. G. Eggleston to stay 

 up all night and watch his houses, as 

 his range is located on a high point in 

 Rosedale. One of his carnation houses 

 bent slightly at one end, but he braced 

 it with iron pipes so that it held. 



Samuel Murray's store is closed tight 

 on Sunday, no one being on duty at any 

 time through the day. There is a lato 



delivery Saturday night, when all 

 orders are taken care of for Sunday, 

 and Mr. Murray says he has not had a 

 single complaint since putting the new 

 plan in operation. He has bought an- 

 other truck, giving him two large dc- 

 livery cars of his own. He rents sorie 

 smaller cars for delivery purposes t'.e 

 year around. Mr. Murray says Febru- 

 ary was the best month in the more tbin 

 thirty years he has been in business- 

 March thus far has been good, too. 



Mrs. E. H. Hedges had a brisk bu ■ 

 ness all week and, like the other flori^^'^i 

 enjoyed turning out orders when there 

 was enough stock to work with. 



W. E. Tredup has returned from a 

 trip through Kansas. He found tie 

 trade preparing for a heavy spn'g 

 business and everybody feeling sat s- 

 fied with the winter's returns. 



After a five weeks' siege of influen/a, 

 A. Newell is well again and is atten'l- 

 ing to business almost the entire time 

 every day. 



Excavating for the large new green- 



