^ r^T'i' 



"O -"' ■^*'^^^'^'*^ ' ''^*^~ 





106 



The Florists^ Review 



Mabch 11, 1920 



i 



I Pacific Coast Department 



^^^'^^^^^^^^S^^'^^P^^^^^^^^^^S^^^^^^^^^^^^^^^^^^'^^^it^ 



Oapltola, CaL — Weather conditions 

 have been more favorable here, reports 

 Manager James A. Brown, of the Brown 

 Bulb Ranch, than in southern California, 

 where stringent rules were necessary to 

 conserve the water supply during the 

 drought. 



ORCHIDS BY AUTOMOBIIJl. 



"Orchids are a rarity, and would be 

 so in San Francisco were they not 

 orought into the city every morning 

 by motor trucks," was the opening of 

 a lengthy illustrated article in the San 

 Francisco Examiner, Sunday, February 

 29, telling of the orchid houses of 

 Ferrari Bros., near Potrero. It went on 

 to say: "Amil, Peter and Victor 

 Ferrari, of San Francisco, are, and have 

 been for over thirty years, the growers, 

 propagators and fanciers of species dis- 

 covered by horticulturists who have gone 

 to lands less known than any essayed be- 

 fore. They are the breeders of orchids 

 in wide, glass-hidden corrals near 

 Potrero. 



"Acres are concealed by whitewashed 

 panes, and under them, at a temperature 

 of 90 degrees, a myriad of exotic plants 

 are languishing in special comfort. 



" 'One thousand ot these, of my choic- 

 est orchids, were ordered for the funeral 

 of Charles Penoyer, in Burlingame last 

 week,' said Victor Ferrari, 'Those two 

 White trucks standing against the green- 

 house were never so busy before. From 

 morning to night on the day before de- 

 livery we kept them burning the roads 

 betw.een here and the city shop of Po- 

 desta & Baldocchi, where they were re- 

 layed in floral pieces to the bier of the 

 dead lumber king.' 



" 'But,' I interrupted, 'orchids are 

 worth $1.50 apiece, are they not? ' 



" 'Some are worth $40 apiece,' this 

 bland florist answered. 'But then, lum- 

 ber kings are rich, and they have rich 

 friends,' he added quietly. 'Besides, 

 there is no bloom that grows better fitted 

 to the purpose of funerals than the or- 

 chid.' 



"Coming out of the crystal crypts 

 wherein these queens abided, we passed 

 another White S^^-ton truck, from which 

 several Italians were unloading large 

 boxes of Nico-fume liquid, a nicotine 

 solution for florists and as yet unlimited 

 in supply by the anti-tobacconists. 



" 'We call it Black-forty,' explained 

 Victor Ferrari, 'which means a forty per 

 ?ent strength of pure nicotine. It is 

 used to kill aphis bugs; it is a power- 

 ful insecticide, and where it goes is no 

 place for jitneys. You see,' he added, 

 caressing the hood of his White, 'we 

 need speed in our deliveries, and bulk 

 and power. Five trucks are used in 

 this business; three for hauling manure 

 and two for hauling flowers. The two 

 flower trucks are Whites.' '' 



LOS ANGELES, CAL. 



The Market. 



While the retailers report that busi- 

 ness is keeping up well, there has been 

 a distinct fallins: off in the shipping. 

 One reason for tliis is, doubtless, the 



My ad in The Review (it was 

 2-inches single column and ran 

 4 weeks - Ed.) has brought all 

 the business I can attend to for 

 some time, but you may be sure 

 you will hear from me again. — 

 H. W. Gooch, Bay City, Oregon, 

 March 1. 1920. 



wet weather of last week, which made 

 it almost impossible to get good ship- 

 ping stock of carnations, and these are 

 piling up around the wholesale houses. 

 There was no shortage in roses last 

 week, the supply being just about 

 enough to go around. Prospects for 

 Easter are for a good crop and the qual- 

 ity should be excellent. 



Dutch and Spanish irises make a fine 

 show and bring good prices. Daffodils 



are more plentiful and have dropped a 

 little, but Dutch hyacinths keep up in 

 price. All kinds of small spring flowers 

 continue scarce. Orchids are a little 

 more plentiful and some fine blooms of 

 Cattleya Schroederse have appeared. 

 Valley is arriving in small lots of good 

 quality. Cecile Brunner is scarce and 

 sweet peas are more or less damaged by 

 the rains. 



At the end of last week the weather 

 had greatly improved and the supply of 

 stock is expected to increase greatly. 



Various Notes. 



Fred Dostal has purchased the busi- 

 ness of Welters' Flower Shop from J. 

 W. Welters and will run it as the Dos- 

 tal-Wolters Flower Shop. Mr. Wolters 

 started in the business about thirteen 

 years ago on Fourth street, over the 

 Angelus hotel, and has always com- 

 manded a good share of high-class trade. 

 Mr. Dostal was formerly connected 

 with Mr. Welters, both there and after 



±llllllllllllillllllllllllllllllllllllllllllllllllllillllllilllillllllllllllllllllllllllllllllllllllllllllj£ 



I Service that Advertises | 



I GEORGE J. HALL & CO. | 



I WHOLESALE I 



I FLORISTS i 



I 423 East 5th St. 



Los Angeles, Cal. | 



E WE NEVER FAIL = 



niiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin 



Mention The Review when yon write. 



GREEN DYE 



-FOR- 



St. Patrick's Day 



and all Seasonable Stock 



L. A. FLORAL CO. 



236 EAST FOURTH ST., 



LOS ANGELES, CALIF. 



