II 



The Florists^ Review 



March 18, 1920 



Continuation of that Wide House Talk 



True to our promise, here we are back to back up 



what we said about wide houses being the biggest 



money makers. 



You'll recall how some of the Kansas growers at 



a Kansas City Meeting said they sort of felt the 



wide house was kind of an eastern fad that might 



not last. 



To which let me hasten to reply that the only 



thing that will stop the building of wide houses 



is tlie building of some kind of a house that will 



jirove as much more economical as the present 



wide one is over the narrow. 



But, to get back to facts, not claims, let's agree 



together that any house below 40 feet is a narrow 



one. 



In the last 5 years we have built one house 40 feet 



wide to every 10 that are wider. 



The reasons for which are mainly as follows: 



Saves Labor 



Wide hoiises save labor because they cut down 

 running from one small house to another. 

 Instead of a dozen or more Vent wheels to turn 

 you have half as many and all of them located 

 along the same path. 



Think what that means in time-saving. 

 Men woi'k better when more of them work to- 

 gether — one spurs the other. 



It's lonesome work, one lone man to a small house. 

 Figures show that he does less work. 



Saves Coal 



It takes more heat to heat a big house up. 



But once heated it stays heated with less heat. 



That big volume of air made possible V)y the high 



roofs acts as an insulation against sudden changes 



just as an overcoat does for you. 



You may think that because there is so much 



more roof exposure it's bound to burn just that 



much more coal. Facts and figures, however, 

 prove it to the contrary. 



Better Crops 



Crops are more uniformly better in wide houses. 

 They are more dependable. They are not chilled 

 by the roof vents, as the air has a chance to get 

 warmed before reaching them. 



The air stays fresh and buoyant all night at just 

 the time when your plants do their growing^ 

 Don't lose sight of the fact that plants grow dur- 

 ing the night and harden their growth during the 

 day. 



The tetter the night conditions tlie better the 

 growth. 

 That's just plain everyday common sense. 



Construction 



Of cour.'^e wide houses do reciuire more careful 

 construction, involving a real engineering knowl- 

 edge. 



Guesswoi'k won't do. 



That's wh\- we have up to the present refused to 

 build horses wider than our standard sections. 



Refused i)ecause our engineers have not yet been 

 able to .satisfy themselves that the greatly in- 

 creased cost of the increased widtli could i^e a 

 proportionate advantage to growers. 



That we have always been on the safe side is 

 abundantly proven by the fact that none of our 

 wide I'lame h(juses have ever gone down with 

 snows or blows. 



Tlie Handy Hand Book discusses comparative 

 widths, siiowing sections and interior photographs 

 of oacli. 



It likewise goes thoroughly into e\ery point of 

 construction, giving step by step the why and 

 wherefore. 



If you have a Handy Hand Book, take time to 

 look into these things. 



If \(ni ha\en't one send for one. 



Builders of Greenhouses and Conservatories 



IRVING TON 

 New York 



BOSTON 

 Little Bldg. 



NEW YORK 

 42nd St. BIdg. 



CLEVELAND 

 2063 E. 4th St. 



Eastern Factory 

 irvin^on, N. Y. 



PHILADELPHIA 

 Land Title Bldg. 



TORONTO 

 Royal Bank Bldg. 



Western Factory 



CHICAGO 



Continental Bank Blclg. 



MONTREAL 



Transportation Bldg. 



Canadian Factory 



St. Catharines, Onl. 



