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Country- wide prosperity and a season profitable without parallel encourage 

 florists to prepare for an Easter that will surpass all we have known. 



ORE favorable conditions 

 for the big spring holiday 

 than those florists enjoy 

 this year have never been 

 experienced in the trade's 

 history. The country as a 

 whole has money and is 

 spending. Among other 

 things, it will spend it at 

 Easter — and has been 

 spending it — for flowers. All classes 

 are prosperous and the high prices do 

 not deter any from paying them. In- 

 deed, the public is now so inured to the 

 high cost of living that the newspapers 

 no longer carry col- 

 umn upon column 

 each day with at- 

 tempts and schemes 

 to bring it down. 

 There are, indeed, 

 statements made that 

 prices have reached 

 their peak and from 

 now on will more 

 likely recede than ad- 

 vance. But the in- 

 fluences which cause 

 these assertions are 

 felt only by those 

 who are in close con- 

 tact with production 

 and wholesale inter- 

 ests and are not as 

 yet felt by the con- 

 sumer. So the latter, 

 accustomed to soar- 

 ing prices for all com- 

 modities, have be- 

 como less sensitive to 

 jhem and buys with 

 IfS!* hesitation and 

 •'omplaint than he 

 •li'i a few months ago. 



Many Buyers. 



I'l the case of flow- 

 ^^^- it is likely that 

 prices for Easter will 

 "Of hit the mark 

 Jpached at Christmas 

 *"> f^. There is little 

 Pr^'l'ability that they 

 "^iH be so high as they 

 ['"■ <" been since that 

 Joi 'lay. So the old 

 novor buyers who 

 'fi'^ight twice about 

 P'''>!ng the stiff fig- 

 asked a short 



time ago will have been brought back 

 into the fold by Eastertide by the low 

 prices now prevailing and will buy as 

 they have at this holiday in former 

 years. The florist will look to see among 

 his customers at Easter the newly pros- 

 perous individuals who have become 

 contributors to his till of late and also 

 the old patrons who were absent for a 

 time. 



The conditions that make flower buy- 

 ers numerous prevail all over the coun- 

 try, in the rural districts as well as in 

 the cities, in manufacturing localities 

 as well as in the commercial centers. 



ur< 



Mixed Cut Flowers of Spring Make an Attractive Easter Basket. 



Unemployment is unknown; everybody 

 has a job who wants to work. The in- 

 ilustrial unrest of today is not caused by 

 lack of adequate remuneration and 

 steady employment, but by the gener- 

 osity of remuneration and abundance 

 of employment. Everybody is be- 

 ing paid so well each one wonders 

 if he cannot demand and obtain more. 

 The result may not be viewed with alto- 

 gether perfect satisfaction by the So- 

 ciety for the Promotion of Thrift, but it 

 brings much money into florists' and 

 other shops. 



Everybody celebrates Easter and 

 flowers seem the prop- 

 er thing at that time. 

 Christmas has, it is 

 claimed, gone ahead 

 of the spring holiday, 

 in dollars if not in 

 number of sales. But 

 there are many flo- 

 rists whose customers 

 have not generally 

 adopted the custom 

 of sending such un- 

 utilitarian things as 

 flowers for Christmas 

 gifts, but who can, 

 nevertheless, be 

 counted on to grace 

 their front window 

 with an Easter lily 

 for Easter morn- 

 ing. This Easter we 

 can certainly reckon 

 on a larger number 

 of sales than at 

 Christmas and the 

 sold out sign is sure 

 to be called into use. 



Get Beady. 



Whether the total 

 figures in money will 

 rise to the equal of 

 last Christmas may 

 be questioned, but 

 there is no doubt that 

 florists will all make 

 money. 



From the present 

 outlook, the amount 

 of East«i]^ sales will 

 be Untied by stock 

 obt«jm)l« and by 

 the a^ity to handle 

 the rush in the store 

 the two or three days 



