^•^«p[^»niTPWI^f5w»Tl»B*5)W|W««ffPlfTip»WWPr?'1"»*W!''''r^ r*^ 7;j»'-T"TT w_'""»Vf ■•!?"."■/ w ■"'■'»'i^*'V- '■("«:»"' 



62 



The Florists^ Review 



Mabcb 18, 1920 



BMILSCHLOS8. 

 Pras. and Tr*a«. 



MILTON 8BUNKA. 



THE RIBBON HOUSE 



ScHLoss Bros., Ribbons, inc 



31 and 33 East 28th Street, 



EW YORK 



HEADQUARTERS 



For Florists' Ribbons, Chiffons and Novelties 



than those of other Easters, but are not 

 nearly so high as at St. Valentine's day. 

 The prices are based on the belief that 

 the supply of stock will not be larger 

 than in recent years, but that the de- 

 mand will be much heavier. 



There has begun to be an idea that 

 the supply of cut lilies will be enough 

 to go around at the price, which is more 

 than double what was asked two years 

 ago, the last Easter of normal supply. 

 But a good many growers say their roses 

 will not be in full crop and it begins to 

 look as though there may be fewer flow- 

 ers than had been expected. Carna- 

 tions will be in heavy crop. Bulbous 

 flowers will be less plentiful than usual, 

 because of the high cost of the bulbs, 

 but sweet peas will be in the largest 

 supply ever known. Flowers are aver- 

 aging of unusually good quality at pres- 

 ent and Easter is too early for much 

 change to be feared. Stock should be 

 fine. 



The Cooperative Advertising. 



The Allied Florists' Association is do- 

 ing more than advertising flowers, as 

 witness the following letter sent to the 

 retailers March 15, by Secretary Swen- 

 son: 



TO THK RETAIL FLORIST. 



The natural channel of distribution of flowi-rs 

 U the retail florists — they should bo sold to tin- 

 public by tlip retailers only. 



There is nn abnormal supply of flowers on 

 the market right now. We can't put the blame 

 on anyone, for the present condition is gov- 

 erned by the weather, the express situation an. I 

 otherwise. 



But this stock must be moved — sold! It 

 should not be dumped and the producer suffer :i 

 loss. 



I am sure you will agree that every retailiT 

 should fully realize that he is the natural dis 

 tributor of these flowers and during these tIm<-<< 

 of glut should do his utmost to help move this 

 stock. If every retailer felt this responsibllit.v 

 and bought an extra share, the glut would sub- 

 side considerably — 400 retailers, each buying a 

 little extra, soon counts up. 



Yon say, "What am I going to do with the 

 extra flowers?" 



Sell them! S«ll them by putting on a sale 

 for several days — make the price so attractive 

 the public will buy. You won't lose. Don't 

 you tbink it's better to make 100 sales at 60 

 cents profit each than ten sales at a profit of 

 |1 each? Figure it out. 



And the best part of it Is, you bring people 

 into your store and make new customers that 

 way. Marshall Field does business that way — 

 why can't fiorists? It Is one of the best ways 

 of getting new business. 



Oo after business. You only get half as much 

 if yon wait for it to come to you. 



If I can be of any assistance, do not hesitate 

 to call me up — Harrison 6075. I will be more 

 than glad to offer any suggestions. 



We Announce 



the addition of a retail depart- 

 ment to our long established 

 wholesale business. It will not 

 be a secret, under-cover affair, 

 but a separate department, 

 strictly retail as our wholesale 

 business is strictly wholesale. 



Tunn. 



Wholesale and 

 Retail Florists 



iiiiiiiiiiiiiiiiiiiiiim 



30 East Randolph St 



CHICAGO 



Telephone Ceatral 6284 



Send us your 



TELEGRAPH ORDERS, 



and we will be glad 



to reciprocate. 



Of even greater value than the pub- 

 licity it.self will be the awakening of 

 the trade and the inspiration to indi- 

 vidual effort. 



The advertising schedule for this 

 week and next is as follows: 



The ad announcing that "Flowers Are Plen- 

 tiful, " which was run last week in the Trih- 



Cardi.TaK*, Blotters, Labels, Annoniicemeiiti 



Send for Samples. 



THE JOHN HENRY CO., 



Lansing, Mich. 





