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84 



The Florists^ Review 



Mabch 18, 1920 





i Pacific Coast Department 



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Oakland, CaL — Plans for a spring 

 flower show and festival were complet- 

 ed March 2, at a meeting of Alameda 

 county florists at the Hotel Oakland. 



Portland, Ore. — John K. Scheffer, for- 

 merly of Lawrence, Kan., has started in 

 business again at 1555 Burrage street. 

 He intends to grow a general line of 

 bedding plants, some cut flowers and 

 gladiolus and dahlia bulbs. 



LOS ANOELES, CAL. 



The Market. 



A considerable drop in the price of 

 carnations shows that the effect of 

 Lent is being felt and wholesalers are 

 not shipping so much stock as they were 

 one or two weeks previously. ^Bulbous 

 stock is more plentiful, especially daffo- 

 dils and hyacinths, and some days large 

 amounts of such stock have been moved 

 off for cash at considerable reduction. 

 Eoses are coming more freely and are 

 iust about equal to the local demand, 

 though really good shipping stock is 

 still scarce. The Spanish irises are espe- 

 cially good this season, but are short 

 in supply and high in price. Callas are 

 more plentiful and it looks as if there 

 would be no shortage for Easter. Cut 

 Easter lilies will be scarce, but probably 

 there will be enough potted stock at 

 the high prices growers are asking. Or- 

 chids are still below the demand. Cecile 

 Brunners continue to be scarce. Sweet 

 peas are arriving in better condition 

 and are a little more plentiful. Greens 

 are scarce. 



Club Meeting. 



The regular meeting of the Los An- 

 geles Florists' Club, held at Christo- 

 pher's March 11, was a most pleasant 

 and successful one. The members present 

 were: I. Purdio, F. Warner, A. F. Bor- 

 den. H. R. Richards, W. Armacost, F. K. 

 Hills, Albert Goklenson, John Polder, 

 F. H. Howard, H. Reeve Darling, N. 

 Mavnnrd, A. Knopf, F. Lichtenberg, C. 

 Gutting, Rov F. Wilcox and J. RoUeri. 

 The visitors were E. A. Fetters and 

 Thomas Browne, from Detroit, Mich.; 

 C. E. Morton, from Phoenix, Ariz., and 

 his brother, Hubert, just in from Seat- 

 tle, Wash. 



President Armacost called on the vis- 

 itors for a short speech, to which re- 

 quest they all responded happily. Both 

 of the Detroit visitors spoke of the 

 beauties of California scenery and cli- 

 mate and also expressed themselves as 

 delighted with the welcome they had 

 received from the local trade. The fol- 

 lowing new members were elected: 

 Fred Dostal, Reggie Overstreet, E. C. 

 Amling, Howard Amling and E. H. 

 Yolkman. 



The question of cooperative advertis- 

 ing was taken up by the publicity com- 

 mittee and President Armacost, H. 

 Beeve Darling and Pred Howard all 

 spoke of their experience in individual 

 advertising. Mr. Darling said that he 

 would give his time gratis to preparing 

 copy, an offer which naturally was re- 



ceived with enthusiasm and immediate- 

 ly accepted. Albert Knopf and other 

 members spoke in favor of using the 

 S. A. F. slogan, "Say It with Flowers," 

 as much as possible and elaborating on 

 it to suit local conditions, a suggestion 

 that seemed to appeal to all. A tenta- 

 tive proposal to levy a small percentage 



on all growers, wholesalers and retailers 

 was discussed and it was suggested that 

 the principal Japanese growers be asked 

 to contribute to the general fund. 



Cooperative delivery also came in for 

 discussion, and the committee which had 

 been appointed asked all retailers pres- 

 ent to prepare a statement as to what 



The Best 



Easter Lilies 



(POTS) 



The Finest 



Calla Lilies 



(CUT) 



And Everything in 



Cut Flowers 



an 



d G 



reens 



FOR 



EASTER 



& MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldest and Most Experienced Shippers in California 



WE NEVER MISS 



