102 



The Florists' Review 



Mmci'U is, I't'Jd 



RETAIL STORE MANAGEMENT 



WHAT THE LEADERS IN THE TRADE ARE DOING 



BUFFALO'S BIG AUTO SHOW. 



Demanded Ingenious Decorating. 



Tli(> list (if dates eriveii with tlif 



Ml- 



tide ciititli'il "Auto Sliows Arc Cdiii 

 iiig'' ill Tlio Keviow for .laiiuaiy 1 

 slidweil tlic first three inoiitlis of llir 

 year to lie a season Imsy with aufoiiid 

 liile exliiliits in all jmrts of the country 

 ami coiistMjitciitly full of oj^portuiiit ies 

 for florists to extend their trade. The 

 various supfgestions jjiven as to how this 

 e.ould he done, both in connection with 

 the show itself and in aii)>i'aliii<i' 

 thront^h window display.s to the crowds 

 that would thi-on<^ each particular city 

 dnrinji; its show week, were acted ui)oii 

 by llorists in a number of the cities with 

 excellent results. 



The (iriJiT for decorating,' the exhibi 

 lion hall is a desiiable one and the coin 

 jietition for it is keen, since, calling for 

 i;.e exiTcise (d" great ingenuity in solv 

 ing large problems, it brings ;i large 

 money ictnrn and gofid juiblicity for 

 the lloiist. In Bulfalo \aiioiis jilaiis 

 were subinitte<l to the Automobile Deal- 

 ers' Association in competition for the 

 order to decorate the Seventy t'liurtli 

 ]?egiinent Armory for the autoiuoliilc 

 show which was held there Februarv 

 28 to :\Iarch 0. The ]dan of Alben 

 Reichert was finally selected, with re 

 suits wlii(di are here dcscribe<l aid! il 

 lustrated. 



The entire veiling at' the main ainli- 



Plants Played Prominent Part in Buffalo's Automobile Show. 



loriuni was <piie snliil mass (d' southern 

 smilax from Alaliania; this was liuiig 

 111 a wire ludwork. The effect was dis- 



General View of Buffalo Automobile Show Decoration by Albert Reichert. 



tinctly jileasiiig, since the smilax Iml 

 the ceiling and tended to reduce tlie 

 eflect of the great height of the archcil 

 roof otlierwise visil)le. From the cen- 

 ter of the smilax canojiy Ining an eimr 

 mous basket, which was twenty-twc 

 feet in diamider at the top anil tapeml 

 to eight feet at the bottom. The bas- 

 ket was decorated with beautiful wis- 

 teria bloom.s and from it eighteen jiow- 

 erful electric lights, which were sur- 

 rounded by a rotating color sclienie i>i'- 

 crated by a motor, flashed rainbow cnl- 

 ors incessantly. White and gold bunt- 

 ing was used to cover all four sides 

 of the auditorium. At regular intervals 

 •along the rails of the balcony were 

 liiicli li.ails fldwcr boxes sevt'U feet long, 

 filled with beautiful cibotium ferns nnd 

 fancy xarieties of crotons anil dra- 

 cienas. Stately palms and ferns wre 

 ranged along on the floor beneath '!'<? 

 balcony. 



One of the accompanying illustrations 

 shows the main entrance, or grnml 

 court, from wdiiidi jieople p.assed into 

 the auditorium. This court was pret- 

 tily ornamented with more birch-hark 

 fliiwer boxes, with a few blooming 

 jilants added to gi\e a touch of color 

 to the ri< h greenery. 



Fireproofed Foliage. 



The other illustration sliows the main 

 auditorium. The exhibition space \'>''is 

 divided into eight oblong areas, each 

 of which had six columns of latticework 

 trimmed with smilax. These columns 

 were ten and one-half feet high and 

 supported boxes containing a wide va- 

 riety of ferns, ranging from the Boston 



