T^ 



104 



The Florists^ Review 



March 18, 1920 



Th» florists whof« eaida nppmr on the VK— oanrylns this haatf* 



*~*^r7. from other nortsts for local deiiTery oa the wraal iMMla. 



We Offer the Trade the Unexcelled Facilities 



afforded by our 



New Store 



For FiUing 



F. T. D. ORDERS 



In Kentucky 



and the South 



GOOD STOCK, BEST WORK. 

 PROMPT SERVICE 



FIRST-CLASS 

 RAILROAD CONNECTIONS 



to serve you on all orders south 

 of Cincinnati and east of Louisville, 



MEMBER F. T. D. 



JOHN A. KELLER CO, 



133 E. Main St., 



Opposite Phoenix Hotel 



LEXINGTON, KY. 



z 



vines in full bloom, having altogether 

 more than 3,000 blooms. Every table 

 held a standard rose two feet high, ris- 

 ing from the centerpiece and having 

 from four to six dozen blooms; each 

 table had a different variety. Blue eu- 



calyptus trees, twenty-five feet in 

 height, stood in the corners of the room 

 and had vines of running roses climbing 

 up from their bases and out onto their 

 branches. The musicians were con- 

 cealed in a bower of roses. In the east 



Decoration for Dinner Dance at Hotel Maryland, by H. Sfebrecht, Jr., PaMdena, Cal. 



end of the room, or garden, was an elec- 

 trically illuminated fountain. 



UOHTINa THE COBNEB WINDOW. 



Presents Particular Problems. 



In recent issues of The Review have 

 appeared articles on show window light- 

 ing which detailed how the retail florist 

 might improve his displays by attention 

 to the light falling upon them. These 

 suggestions took account of the general 

 problems of lighting windows. The flo- 

 rist who has a corner store is faced by 

 somewhat different conditions. 



Standing before a window open only 

 on one side, you will, if the lamps are 

 correctly placed, be able to view the dis- 

 play without annoyance from exposed 

 light sources. But if you could knock 

 a hole in one of the side walls and view 

 the display through the opening, the 

 probabilities are that ample reason 

 would be found for complaining of 

 glare. 



It is evident that the correct light- 

 ing of the corner window open on two 

 sides presents problems beyond those 

 met with in illuminating the window 

 open only to the front. In both in* 

 stances the fundamental requirements 

 are the same; the light must be on the 

 goods rather than in the eyes of the 

 observer. The problem in connection 

 with lighting the corner ^vindow is to 

 direct the light upon the goods without 

 permitting it at the same time to strike 

 the eyes of the observer or to oocasioft 

 glare because of high reflecting sur- 



