104 



The Florists^ Review 



Mabch 18, 1920 



The flortsts wbo«e carOs aivpear on the p»ees carrying this head, are prepared to fill orders 

 ""^"^T.. from other flortsts for local deUvery on the usual Imsls. — 



We Offer the Trade the Unexcelled Facilities 



JOHN A. KELLER CO, 



135 E. Main St., 



Opposite Phoenix Hotel 



afforded by our 



New Store 



For Filling 



F. T. D. ORDERS 



In Kentucky 



and the South 



GOOD STOCK, BEST WORK. 

 PROMPT SERVICE 



FIRST-CLASS 

 RAILROAD CONNECTIONS 



to serve you on all orders south 

 of Cincinnati and east of Louisville. 



MEMBER F. T. D. 



LEXINGTON, KY. 



vines in full bloom, having altogether 

 more than 3,000 blooms. Every table 

 lield a standard rose two feet high, ris- 

 ing from the centerpiece and having 

 from four to six dozen blooms; each 

 table had a different variety. Blue eu- 



calyptus trees, twenty-five feet in 

 height, stood in the corners of the room 

 and had vines of running roses climbing 

 up from their bases and out onto their 

 branches. The musicians were con- 

 cealed in a bower of roses. In the east 



Decoration for Dinner Dance at Hotel Maryland, by H. Siebrccbt, Jr., Pasadena, Cal. 



end of the room, or garden, was an elec- 

 tricallv illuminated fountain. 



LIGHTING THE CORNER WINDOW. 



Presents Particular Problems. 



In recent issues of The Review h;ive 

 jijtpeared articles on show window liplit- 

 iiig which detailed how the retail florist 

 might improve his displays by attention 

 to the light falling upon them. Th-se 

 suggestions took account of the gencal 

 problems of lighting windows. The tlo- 

 rist who has a corner store is faced by 

 somewhat different conditions. 



.Standing before a window open o' ly 

 on one side, you will, if the lamps :'re 

 correctly placed, be able to view the dis- 

 play without annoyance from ex])o-'''' 

 light sources. But if you could kn' k 

 a hole in one of the side walls and v ^v 

 the display through the opening, lie 

 probabilities are that ample rca n 

 would be found for complaining '^i 

 glare. 



It is evident that the correct lig t- 

 ing of the corner window open on t *o 

 sides presents problems beyond th' se 

 met with in illuminating the wind iW 

 open only to the front. In both n* 

 stances the fundamental requiremo; ts 

 are the same; the light must be on fie 

 goods rather than in the eyes of ''i^ 

 observer. The problem in connect ^n 

 with lighting the corner window is to 

 direct the light upon the goods withe it 

 permitting it at the same time to strii^e 

 the eyes of the observer or to occasi >b 

 glare because of high reflecting s'^' 



