110 



The Florists^ Review 



Mauch 18, 1920 



ni« florist* whose oards appoar on the paces oanrylnc tble head, are prepared to fUl orders 

 —■ — from otber norists for local d^very oa tlie nenal ImmIs. 



When it's to 



CHICAGO 



Member Florists* 

 Telegraph Delivery 



Why not to 



Ready to handle 



your 



EASTER Orders 



Famed for art creations 

 in corsages and baskets 



Located on CHIC AGO' S Famous Boulevard 

 522 S. MICHIGAN BLVD. 



IN THE CONGRESS HOTEL 



CHICAGO 



OUR SERVICE COVERS THE CITY AND ITS SUBURBS 



Phones: 



Oakland 495 

 496 

 497 



Southeast comer 47 th Street 

 and Lake Park Avenue 



"WRISTS 



so that one faces one window and one 

 faces the other window. Now, if all 

 the light be directed from a source 

 above one window it should then be 

 evident that the lighting of the object 

 which faces the opposite window will 

 not be satisfactory. Half at least of 

 that object will be in strong shadow. 

 Each half of the display demands its 

 own supply of light from a source or 

 sources located with special reference 

 to its needs. Only so is it possible to 

 adequately illuminate the corner win- 



dow. But when that is done there is, 

 then, every assurance that an observer 

 standing before either window will be 

 annoyed by the lights designed to il- 

 luminate the display which faces the 

 other window. Nevertheless, just that 

 must be done if the display is to be 

 satisfactorily illuminated. So it should 

 be evident that the remedy is to be 

 found in devising ways and means for 

 shielding the light sources from the 

 gaze of the observer rather than in 



dispensing with this or that source of 

 light supply. 



Diyiding the Problem. 



The best plan, therefore, is to divide 

 the problem under two heads. That 

 is to say, first, decide the location of 

 light sources so as to supply adequate 

 illumination to both halves of the dis- 

 play. Then devise means for shield- 

 ing those sources from the gaze of the 

 observer. The best method will be to 

 make a diagram of your window and 



