ff^. ,>v> 



112 



The Florists^ Review 



Mabch 18, 1920 



r^ florist* whoM card* avpaar oa fh* pat»» eunrytnc tbim li«ad» Wf prvpwtd to fin ordars 

 **•*• from otlMar Slortots for local dellT«nr oa tlM uaiud iMMla. 



PASADENA, CALIFORNIA 



SIEBRECHT'S HOUSE OF ROWERS 



HENRY A. SIEBRECHT. Jr. 



Largest eissortment of choice and rare flowers in California. 



Inquire from your customers who have visited California about The House of Flowers. 



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DELIVERIES MADE TO niiiiuiiiimiiumiiiiiwiHiiiitNitniuiHNiiiuiiHiuniiiiuuiaiiiiiHiiiiii 



CITIES 



Arcadia 



Alhambra 



Altadena 



Glendale 



Elagle Rock 



Monrovia 



Duarte 

 Glendora 

 Lamanda Park 

 Flint Ridge 

 La Canada 



COUNTRY CLUBS 



Altadena Country Qub 

 Annadale Country Club 

 Midwick Country Club 

 Overland Club 



SANATORIUHS 



Potter's, at Monrovia 



Southern California 

 Las Elncinas 

 Lamanda Park 



ROSS FIELD, UNITED STATES BALLOON CAMP, ARCADIA 



I 



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January 1 9, 1 920, Henry A. Siebrecht, Jr., was appointed District Representative of California 



for the Florists* Telegraph Delivery Association. 



"SAY IT WITH FLOWERS" from 

 SIEBRECHT'S HOUSE OF FLOWERS, 383 E. Colorado St., Pasadena, California 



STOCK 



FACILITIES 



SERVICE 



WALTHAM, MASS. 1st CLASS 



Member F. T. D. M. F. R U A N E 121 Moody St 



MUNCIE, INDIANA 



Center for a large section 

 of INDIANA and OHIO 



SEND EASTER ORDERS TO ERIC BUCHHOLZ 



30,000 FEET OF GLASS 



MEMBER F. T. D. 



ilocate the light sources where you think 

 -they should be. You may decide that 

 it will be necessary to install a row of 

 lights in a trough beneath each window. 

 Put them in. They can be shielded 

 from view just as readily as the over- 

 head lights. 



Where the angle from which the 

 •observer gets a view of the lamps is not 

 too flat it frequently is only necessary 

 -to employ deep reflectors to prevent 

 the lamps from being seen by all ex- 

 .eept those who ignore the display in 

 •order to stare at the lamps. Those 

 problems which cannot be solved by 

 use of deep reflectors usually can be 

 fluccessfully handled by use of balHe 

 j)lates. 



Use of BafBe Plates. 



For our purposes sf definition we may 

 maj that bafiSe plates are of two types, 



SEDALIA, MO. renter of State-30 mail 



Vy trains daily. 



FLOR/KL CO, 



WIRE AND PHONE ORDERS 

 A SPECIALTY 



Member F. T. D. and Mo. State Fl. Ass'n. 



single and in series. The single baffle 

 plate consists simply of a shield of 

 metal or other material, of a size and 

 shape admitting of its being so placed as 

 to obstruct a direct view of the lamps. 

 Baffle plates in series are placed picket- 

 fence fashion before a row of lights, 

 their success as an obstruction to a 

 direct view of the lamps depending 

 upon the distance apart ef the plates, 

 as well as the width of the plates. 

 Anyone who is familiar with the con- 



struction of a lattice shutter will readily 

 grasp the idea of the baffle plates in 

 series. 



The baffle plates should be painted 

 the same color as the woodwork and 

 finished in the same manner if pos- 

 sible. So treated, their presence will 

 hardly be noted by the ordinary ob- 

 server interested in looking at the dis- 

 play. And a little ingenuity in shaping 

 and placing the plates will go far to- 

 ward solving the problem arising in 



