March 18, 1920 



The Florists^ Review 



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113 



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NEW YORK 



BOSTON 



A HOUSE WITIi A REPUTATION 



FLOWERS OF MERIT 



SERVICE 



Member 

 F. T. D. 



Prompt Delivery 



connection with the lighting of the 

 corner window. 



Types of Beflectors. 



Having an understanding of the 

 f'indamentals, it is simply a matter of 

 itigenuity and common sense to arrange 

 the lighting correctly. The variety of 

 deflectors is ample for all requirements. 

 Broadly speaking, there are three gen- 

 eral types of reflectors equal to solving 

 the utilization requirements of any dis- 

 P'^y window. They are cut at various 

 ^■'gles and apply as follows: (1) For 

 .high windows of somewhat shallow 

 "cpth, reflectors cut at an angle of 

 '■•' degrees direct the light from the 

 '"mp sharply downward, brightly il- 



luminating the foreground of the dis- 

 play without spilling any of the light 

 on the side wall. However, they per- 

 mit enough light to reach the back- 

 ground to illuminate a display of 

 average height. This type also is suit- 

 able for windows which are low and 

 not too deep. But this reflector is not 

 intended to direct the light to any great 

 length toward the rear of the window. 

 (2) The 30-degree reflector, on the other 

 hand, is the proper one for either high 

 or low windows of considerable depth. 

 This type may be obtained in a variety 

 of forms so that the background can be 

 Uluminated to almost any degree of 

 intensity desired. They also serve to 

 cut off the light at any desired point 



above the line of trim. (3) The 45- 

 degree reflector is best for use in deep 

 windows; it throws the light well back 

 and to a considerable height up on the 

 background. Frequently it is necessary 

 to make use of all three types of re- 

 flectors in illuminating the wdndow, 

 combining them according to the re- 

 quirements. 



SERVICE SUCCEEDS. 



You are part of the result-producing 

 force of a florist's store. Perhaps you 

 trim the windows, perhaps you sell, 

 perhaps you are employed in the office, 

 perhaps you are the errand boy or the 

 chauffeur or the shipping clerk, perhaps 



