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114 



The Florists^ Review 



Mabch 18, 1920 



SOUTH BEND, INDIANA 



Orders for aJl Northern Indicina and much 

 of Southern Michigan can best be filled 

 from South Bend. 



WILLIAMS & CO. 



SOUTH BEND'S LEADING FLORISTS 

 138 South Michigan Street 



Members F. T. D. 



ARKANSAS 



GEOR GE RYE 



I "Some Florist" | Fort Smith, Aik. 



you are the proprietor. Whatever sta- 

 tion you occupy, however humble your 

 position, remember that, as a repre- 

 sentative, the closer you come in con- 

 tact with customers the surer you are 

 to succeed. You should act the pro- 

 prietor — be the proprietor, and serve 

 those whom you are called on to serve, 

 as he himself would serve them. 



Business today revolves around the 

 customer and the character and quality 

 of the service rendered to the customer 

 regulate the success of the business. 

 This is true in all lines, wherever there 

 is something to sell. It depends on the 

 service which the business itself or the 

 goods sold yield, whether the customer 

 becomes an enthusiastic advertiser for 

 the goods you sell, or is forever con- 

 demning the firm and its wares. 



Someone has asked, "What consti- 

 tutes good service?" Taking the re- 

 tail florist's efforts for example, it 

 means selling good quality stock, repre- 

 senting the goods to the prospect ex- 

 actly as they are, so that the buyer 

 will not have a wrong idea of what he 

 is getting and expect too much. Es- 

 ])ccially is this true of the lower-priced 

 flowers and it frequently leads to an 

 unfortunate misunderstanding. Sales- 

 men, in their zeal to close a sale, will 

 sometimes exaggerate the value or the 

 quality, with the outcome that the cus- 

 tomer is disappointed and condemns the 

 store. 



But if certain common-sense rules are 

 chservcd, then you may almost say that 

 you are on the right track. Here are 

 some fine points of success in the retail 

 florists' business: 



Appearance and stability. 



Aggressiveness and progressiveness. 



Forcefulness and carefulness. 



Honesty and modesty. 



It depends a great deal on how we 

 look at our daily work as to how to 

 perform it. 



If we understand that besides mak- 

 ing a living we are building a character, 

 then we have made a great step for- 

 ward. 



Good service is an important factor 

 in building up a business, and it is t'K' 

 duty of every employee to impress upon 

 himself that he is the leader when it 

 comes to a question of good service 



GETTING THE ODD JOBS DONE- 



The manager of a highly successful 

 retail store has adopted a plan for 



