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28 



The Florists^ Review 



March 25, l'J2() 



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SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY. NEW YORK 



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NATIONAL PUBLICITY CAMPAIGN. 



Lack of Cash Limits Space. 



At a meeting of the publicity com- 

 mittee held in New York March 18, the 

 committee gave instructions that ar- 

 rangements be made to cover magazine 

 advertising until September, to the ex- 

 tent of $20,000. This w^as an amount 

 much less than it was anticipated could 

 be spent, as funds have not come in as 

 the committee had a right to expect 

 they should. It was believed, however, 

 that the slogan, ' ' Say It with Flowers, ' ' 

 could be maintained, special flower days 

 taken care of and impetus given to reg- 

 ular daily business by the proper use 

 of the money. They had hoped to have 

 twice as much available at this season 

 and they would have had it had the 

 large army of nonsubscribers responded 

 to the appeals constantly made to them. 



There was a large attendance of the 

 trade at the flower show held in New 

 York. During the week the publicity 

 committee held its meeting. The cam- 

 paign work was the subject of conver- 

 sation among many groups gathered at 

 different times in the Grand Central 

 Palace and it was generally agreed that 

 it was wrong to call one who had sub- 

 scribed to the publicity fund a contrib- 

 utor, but he should be called an investor, 

 because his subscription was an invest- 

 ment rather than a contribution. All 

 were greatly pleased at the results of 

 the campaign and expressed themselves 

 as willing to go the limit in their sup- 

 port. 



Phonograph Record. 



The Von Tilzer song, "Say It with 

 Flowers," is now, wo are informed, to 

 be recorded on a phonograph record by 

 one of the big companies. Judging from 

 its reception everywhere as a vocal 

 number, the sale for it as a record 

 should be large and the publicity for 

 the slogan immense and lasting. This 

 is only one of the sources for publicity 

 of a valuable sort which the committee 

 has been able to promote and which 

 costs us practically nothing. 



Have you thought anything of our 

 billboard proposition yet? Spring is 

 here and the ground is being opened 

 everywhere. If you are on a good high- 

 way, the never-ending line of travel past 

 your establishment will soon begin and 

 a billboard properly displayed would 

 add to our publicity and, incidentally, 

 identify you as an up-to-date florist. 

 About 100 signs have already been 

 placed and there are more to go out. 

 The cost of a sign is $50 and it is well 

 worth the money if used only to hide 

 a bit of unsightliness. 



Send In a Pledge. 



But don't forget your subscription to 

 the fund — your investment. The maga- 

 zines will have to limit the space avail- 

 able for advertising in their fall num- 

 bers unless the paper supply situation 

 changes materially for the better. It is 

 not too soon to contract for October, 

 November and even December issues, 

 but how can contracts be made unless 



the money to pay for them is in sight? 

 If those whose purses are not easy just 

 now will send in a pledge, with pay- 

 ment at a certain time specified, they 

 will provide encouragement for the 

 committee and plans can be worked out, 

 but we have no right to expect them to 

 assume liabilities without a prospect of 

 meeting them. 



Why not send in your subscription, 

 or pledge, at once? You will feel better 

 for having done so. 



John Young, Sec'y. 



PUBLICITY COMMITTEE MEETS. 



New Bureau Formed. 



A meeting of the publicity committee 

 was held at the offices of the S. A. F 

 in New York, Thursday afternoon 

 March 18, at which were present Chair 

 man Henry Penn, of Boston, Mass. 

 George Asmus, Chicago, 111.; C. C. Poll 

 worth, Milwaukee, Wis.; Wallace E 

 Pierson, Cromwell, Conn.; J. F. Am 

 mann, Edwardsville, 111.; Major P. F 

 O'Keefe, Boston; H. V. Swenson, Chi 

 cago, and Secretary John Young, New 

 York. 



The secretary presented a report 

 showing in detail the fund available for 

 the use of the committee. Major 

 O'Keefe submitted copy for a broad- 

 side, which, meeting the approval of 

 the committee, he was authorized to 

 send out. 



Appropriate $20,000. 



Mr. Asmus moved, and the xnotion 

 was seconded by Mr. Ammann, that the 

 sum of $20,000 be appropriated for ad- 



vertising in the magazines during tl; 

 period ending with September. A vo' 

 was taken on the motion and it w.v 

 carried unanimously. 



The matter of having an audit of tl, • 

 books of the campaign made at the sanv 

 time as the audit of the treasurer- 

 books coming under discussion, on nn 

 tion of Mr. Pierson, seconded by Mr. 

 Ammann, it was directed that the book ; 

 be sent to an auditor in the conventioi 

 city, at convention time, and the flnane • 

 committee was instructed to make tip 

 necessary arrangements. 



Service Bureau. 



H. V. Swenson explained a proposi 

 tion he had made to handle all the deal 

 ers' helps used in the campaign from 

 his office in Chicago, including the stick- 

 ers, posters and folders for Mothers' 

 day. After some discussion, Mr. Am- 

 mann moved that Mr. Swenson 's propo- 

 sition be accepted; that the promotion 

 bureau stock be turned over to Mr. 

 Swenson, at his Chicago office, and that 

 he should render to the secretary 

 promptly each week an account of all 

 sales made; that the secretary or other 

 authorized person have access to gales 

 records at any time for the purpose of 

 checking accounts; that Mr. Swenson 

 shall also submit, at the annual meeting 

 of the publicity committee, a regularly 

 audited report in detail covering sales 

 and royalties due for the year's work; 

 that on the twentieth day of each 

 month Mr. Swenson shall forward to the 

 secretary's office all money collected on 

 account of sales; that a committee of 

 three be appointed to draw up a con- 

 tract with Mr. Swenson on the terms ar- 

 ranged. The motion was seconded by 

 Mr. Pierson and carried. It was also 

 arranged that Mr. Swenson should 

 handle this business under the name of 

 the Florists' Publicity Service Bureau 

 of the S. A. F., and that all checks be 

 made payable to the bureau. 



John Young, Sec'y. 



KIRCHHOFF'S NEW GLADIOLI. 



The entire stocks of three gladioli 

 originated by W. E. Kirchhoff, Sr., have 

 been bought by his son, Arthur A. 

 Kirchhoff, Pembroke, N. Y., who will 

 distribute them this year. The varieties 

 lire General Pershing, Prof. A. C. Beal 

 and Gloxinia. 



Particular stress is laid on the high 

 qualities of General Pershing. Mr. 

 Kirchhoff has already offered a silver 

 and a bronze medal for the American 

 Gladiolus Society's show in August for 

 the best six spikes of General Pershing 

 grown by professionals and has also 

 offered prizes for a similar amateur 

 class. 



Gladiolus General Pershing is de- 

 scribed by Mr. Kirchhoff as having large 

 flowers, larger than those of Mrs. 

 Francis King. "The flowers," he says, 

 "are borne on a tall and erect spike, 

 with three to four open at one time. 

 There are anywhere from fifteen to 



twenty-four buds on a spike. This va- 

 riety stands the heat of the sun and is 

 also a good one to stand transportation. 

 The upper parts are pale pink and the 

 lower petals are yellow, striped and 

 stippled with rich carmine." 



GLADIOLI IN UTAH. 



"Horticulturists of this country owe 

 to Alex H. Oblad, of Salt Lake" City, 

 I'tah, the success of gladiolus culture in 

 the state of Utah," states Bailey & Sons 

 Co., of Salt Lake City. "Mr. Oblad, 

 after experimenting a number of years 

 in the culture of gladioli in his small 

 back yard, gained confidence that the 

 industry could be operated successfully 

 in Utah soil and climate. Several years 

 ;igo he secured a few acres of choice 

 land and started extensively growing 

 the bulbs. For the last three years Mr. 

 Oblad has supplied the trade with 

 blooms of exceedingly high quality." 



