't, " ■ 



'■'v-;^*'7-r*«^V7'T^vr V "^f' ■» . ~ ~ •''•.' 



«-"7; :•'•; •"?<•;."• •*-^'' 'f.' v*r- -"■,'. 



40 



The Rorists^ Review 



Mabch 25, 1920 



An Attractive Low-Priced Raedlein Basket 



FILLED WITH PRETTY CUT FLOWERS OR PLANTS IS A QUICK SELLER 



Wire your order today for one or more of thete tuaorttnenta 



Assortment No. IV. 



25 plant baskets, holding 4 to 6-inch pots. All in 

 assorted light colors $2S.7S 



Assortment No. I. 



50 tumbler baskets, lined. 16 to 20 inches over all. 

 All in assorted light colors $2 1 .OO 



Assortment No. IL 



25 medium size cut flower baskets, lined, 21 to 28 

 inches over all. All in assorted light colors^ $19.00 



Assortment No. III. 



15 large size cut flower baskets, 34 to 42 inches over 

 all. All in assorted light colors $27.00 



Assortment No. V. 



25 medium size plant baskets, with liners. All in 

 assorted light colors $31.SO 



Assortment No. VI. 



12 large plant baskets, with liners, 

 light colors 



All in assorted 

 $24.00 



Write for our 

 new illustrated 

 Price List 



RAEDLEIN (iBASKIT CJD. 



0I8IQNBR8 ^^byjANumtcruRiiis 



Play safe- 

 Send Raedlein your 

 open orders 



pany has resumed service, it is thought 

 the apprehension will subside. Indeed, 

 the last day or two has brought some- 

 thing approaching a rush of Easter or- 

 ders. The buyers who have placed or- 

 ders have almost invariably ordered 

 more stock than ever before. 



There has been a shortage of greens, 

 which has advanced the price of ferns 

 and of asparagus, but, the embargo now 

 having been raised, shipments soon will 

 be coming in again. 



Putting It to the Test. 



The Allied Florists' Association has 

 been urging retailers to buy liberally 

 when flowers are plentiful, and W. J. 

 Smyth, who is treasurer, believes in 

 practicing what he preaches; so he 

 bought a few thousand carnations from 

 an overloaded wholesaler and put a sign 

 in his window announcing a special sale 

 for "today only." Of course, the prices 

 advertised were ridiculously cheap, com- 

 pared with winter prices, but it was ex- 

 plained by posting in window and store 

 several copies of the association's 

 "Flowers Are Plentiful" advertise- 

 ment in the daily papers. The sales were 

 so numerous that the store was thronged 

 and, important to note, the profit on 

 the lot was greater than an ordimsry 

 day's profits on an ordinary day's sales 

 of carnations. Mr. Smyth was so well 

 pleased that he followed a few days 

 later with a similar sale of roses, which 

 was equally successful. Mr. Smyth is 

 convinced that if the 400 retail florists 

 in Chicago would try the plan whenever 

 stock is to be had cheaply, no flowers 

 ever would go to department stores and 

 thousands of new customers would be 

 made for the trade. His sales have at- 

 tracted numbers of people who never 

 had entered the store before, although 

 they had been seen passing. 



Various Notes. 



Edward Heim, the Blue Island grower, 

 is reentering the field after having 

 been out of it for two years. He is 

 replanting his houses with carnations, 

 having received delivery of 15,000 

 rooted cuttings from the J. A. Budlong 

 Co. 



0. L. Washburn and wife traveled 

 3,000 miles on their recent trip south. 



WE DO 



AS WE SAT 



I^ 



^^gaasr 



last week [says that 



"the consensus is that EASTER will make a new 

 record for the trade. A TREMENDOUS VOLUME 

 of SFHPPING BUSINESS is EXPECTED * * * * as to 

 LI L IE I S , everyone says they will be scarce, but 

 there is a suspicion that Cut Lilies will go around" 

 at the Price 



of $25.00, $30.00, $35.00 per 100. 



We are well informed about the lilies to be sold from 

 this market and offer our supply of PERFECT LILIES 

 in SHORT, MEDIUM and LONG STEMS, 3 to 5 

 Blooms to a stalk. Early orders are assured of the 

 benefits of first selection. 



THE HEAVY RECEIPTS to the CHICAGO MARKET 

 will be consigned to 



YOUR 



Kennicott Bros. Co. 



174 North Wabash Avenue 



CHICAGO 



ProtectiM 



