March :^5, 1920 



The Florists^ Review 



47 



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In the Last Minute Rush 

 for Your Easter Supplies 



Don't underestimate your requirements — better by far to 

 overestimate, for an overstock of supplies, in these times of 

 continual price advancing, is an act of foresight and a good 

 investment as well. 



Lay in all the ribbons, chiffons, baskets and other staple 

 florist supplies you can handle — then sit back and profit by 

 your good judgment. 



The McCallum Extended Service Can be 

 Depended Upon to the Limit 



In the hurried preparation for a big Easter business you have 

 probably overlooked one or more items of importance — here's 

 where you can depend upon the McCallum extended service 

 to the full limit. Never was there a more complete line of 

 exclusively florists' supplies gotten together for the trade. 



Order From the Nearest Branch 



The whole theme of opening branch houses in the various 

 centers was so that we could render a greater service to you with- 

 out delaylin transportation, and the relieving of congestion at 

 our Pittsburgh Headquarters. Cooperate with us by ordering 

 from the nearest branch. 



The McCallum Company 



Headquarters, PITTSBURGH, PA. 



DETROIT BRANCH, 34 W. EUzabeth St. CLEVELAND BRANCH, 421 High Ave. 



CINCINNATI BRANCH, 230 W. Fourth St. NEW YORK BRANCH, 239 4th Ave. 



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market. Callas are plentiful and sell 

 well. Easter lilies are fine, but the sup- 

 ply is not at all large at present. Val- 

 ley is in fine condition and moves well. 

 Good violets arrive daily and the qual- 

 ity is excellent. Orchids and gardenias 

 are in good supply, but the demand is 

 not heavy. Carnations are of good 

 quality, with a steady demand. Some 

 splendid potted stock is seen. 



The outlook for Easter is promising. 

 An unusually large supply of bulbous 

 stock is expected on the market. 



Various Notes. 



George B. Hart, who was one of the 

 judges at the New York flower show, re- 

 turned to this city Thursday, March 18, 

 highly enthusiastic over the show. 



The Rochester Floral Co. was respon- 

 sible for the elaborate decoration for 



Anita Brand Goods 



Everything in the Paper Line for the Florist 



Gold Letters Bill Heads Crepe Flowers 

 Cards Statements Folding Boxes 



Envelopes Wax Flowers Advertising Materials 



WRITE FOR SAMPLES AND PRICES 



ANITA SPECIALTY CO., Boston 9, Mass. 



77 Summar Streat 



P. O. Bos, 2376 



the Sibley, Lindsay & Curr opening last 

 week. 



Horace J. Head, representing George 



E. Hart, has returned from a trip 

 through the southern and middle west- 

 ern states. 



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