76 



The Florists^ Review 



Mabch 25, 1920 



Members F. T. D. 



Ari 



rizona 



Your orders solicited for 

 delivery anywhere in ARI- 

 ZONA and NEW MEXICO. 



Thirty years' experience in 

 handling Cut Flowers. 



Seven employees in our 

 Floral Department enable 

 us to turn out your orders 

 on time and in a satisfactory 

 manner. 



Donofrio Floral Dept. 



CHAS. E. MORTON, Manager PHOENIX, ARIZONA 



£^MIillllllillllllllllllllllllllillllllllllllllllllllllllllllllllllliillllllliilllllllllillllllllllllllllllllllllllllllllllllllllllllllllilllllllllilll^ 



I Whether for decorative use in cut blossoms, or potted plants for | 

 i Easter, we can supply your every need on the shortest notice. I 



MEMBER OF 



Florists' Telegraph 



Delivery 



Association 



= 416 Bloomfield Ave. 



National Florist E 



Montclair, N. J. = 



E We till all orders intrusted to us with the utmost care, bringing favorable i 



E comments from our customers, which we find is the best Advertisement. i 



^iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin 



wliat kinds of advertising are most 

 ])rofitable; lie may wonder whether he 

 is contributing liis share to the national 

 publicity canij»aign, which is strength- 

 ening both his local and his telegraph 

 trade. He may discover in the course of 

 this examination that the character of 

 his district has been changing and that 

 he must either appeal to a different class 

 of customers or move to a different lo- 

 cation. He may have been carrying two 

 side lines, such as goldfish and pottery, 

 and may find that one is running at a 

 loss and should be discontinued, while 

 the other is profitable and should be de- 

 veloped. 



What started as a mere attempt to 



sui>ply the government with certain 

 figures thus has led to the overhauling 

 of the whole l)usiness. Not only this; it 

 lias given the retailer a new attitude to- 

 ward his business, a new keenness in 

 improving it, a new sense of the bigness 

 of tlie small detail. H. 



ST. LOUIS, MO. 



The Market. 



Tlic \vhole«iaic market had more stock 

 on sale daily last week than the demand 

 called for. March IH the demand for 

 wliite carnations was excellent, the bulk 

 I'f them for dyeing green for St. Pat- 



rick's day sales; excejit ffir these, the 

 day did not cut much figure in the w;iy 

 of an extra demand for cut stock. 



The 2>rospects for cut stock for Easter 

 (U'pend much on the weather, hut, ac- 

 cording to the present ]>roduction, it 

 looks as though there would lie jdenty 

 of everything. (Irowers of Easter plants 

 are well sold up in ad\aiice, indicating 

 that the Kaster demand for ])lants will 

 lie heavy. 



liast week stock did not clean up so 

 well as the commission men exjiected; 

 still a good deal of stock was shipped to 

 oiitside points. 



Roses were in excellent condition and 

 of extra quality, especially Premier, Eus- 



