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The Florists' Review 



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Mat 6. 1920 



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\ Pacific Coast Department 



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WaUa WaUa, Wash.— G. S. Schneller 

 has bought the Jones Flower Shop at 

 16 East Main street, with greenhouses 

 at 902 South Ninth street, and is pre- 

 paring to push the business. He is a 

 member of the P. T. D. 



LOS ANGELES, CAL. 



The Market. 



Shipping business was a little better 

 last week, but it was still not up to its 

 usual form for this time of year. A 

 good deal of the territory shipped to 

 from this center is hard to reach with 

 good stock early in the season, owing 

 to the heat and to the fact that local 

 flowers enter into competition with 

 those outside. This has had the effect 

 of greatly reducing the price on car- 

 nations and roses, but, outside of these 

 staples, prices have held up fairly well. 



Gladioli are coming in and, though 

 they are not yet in any great quantity, 

 there will soon be a big supply. Orchids 

 are more plentiful, but valley is hold- 

 ing up in price. 



Betailers say that their principal 

 business is in funeral work, as little en- 

 tertaining has been going on since the 

 exodus of the eastern tourists. The 

 weather has been unusually hot, with 

 the result that more people than usual 

 are at health resorts, while the opening 

 of the trout-fishing season takes many 

 to the mountains. It must be said, how- 

 ever, that all retailers are making a 

 good bid for business by keeping fine 

 window displays, the spring baskets be- 

 ing especially attractive. 



Club Meeting. 



A special meeting of the Los An- 

 geles Florists' Club was called for 

 April 22, with President Walter Arma- 

 cost in the chair. He gave an interest- 

 ing account of his visit to San Fran- 

 cisco and to the florists' club there, and 

 also asked for exhibits from the mem- 

 bers for the coming flower show at 

 Santa Monica. 



The schedule for advertising put for- 

 ward by the publicity committee was 

 adopted. M. L. Germain made a mo- 

 tion, which was seconded by E. B. 

 Washburn, to the effect that the club 

 employ a paid auditor; this motion was 

 carried. A motion to meet at the large 

 store of W. Armacost & Co. was de- 

 feated, as it was the sense of the meet- 

 ing that a dinner should be part of the 

 proceedings. 



H. Reeve Darling, who had the "Ad- 

 vertising scheme in hand, was unavoid- 

 ably absent, having an engagement in 

 San Francisco, which it may be noted 

 he reached by the airship route. 



Various Notes. 



T. Wrigh-t, of Wright's Flower Shop, 

 is in the city again, after a trip to the 

 desert to take care of his mining in- 

 terests. Another greenhouse is to be 

 added to the range, since, even with the 

 large amount of glass devoted to pot 

 plants, the demand is so much greater 

 each year that more room is again re- 

 quired. The present addition will be 

 devoted largely to cyclamens. 



Orders From All Over 



"Conoemincr the berry ad we have been runniiigr, we 

 expected to create some interest amonar the Pacific 

 coast readers, but from the replies and orders re- 

 ceived from througrhout the United States it would 

 appear that your journal is perused from cover to 

 cover." 



LOS ROBLES NURSERY & GARDEN 

 April 16, 1920 Santa Cruz, Cal. 



A sneak thief is always despicable, 

 but one of the worst cases on record is 

 that which occurred at the West Adams 

 Nursery recently, when over fifty fine 

 plants of Cattleya Mossise and C. gigas 

 were torn from their pots and stolen 

 between days. Mr. Nishida, the pro- 

 prietor, leaves his establishment open 

 for visitors to enjoy a display which is 

 always worth while and this is how he 

 was treated by some vandal. Detectives 

 have been working on the case and it 

 is hoped by everyone in the trade that 

 the thief will be caught and given his 

 deserts. 



John Fuhrmann, of Chicago, has been 



visiting in the city for some time and 

 leaves for the north this week. 



A number of beautiful water liliea 

 came to the writer this week from Fred 

 Allen, of Allen's Water Gardens. Mr. 

 Allen has a fine selection of the choicest 

 day-flowering types, which are espe* 

 cially welcome during the hot days of 

 summer. Besides being quite attractive, 

 they are particularly long-lasting. 



One of the funeral pieces sent out by 

 the Broadway Florist last week was an 

 immense flag or aggregation of flags of 

 the allied nations, to be used at a Greek 

 function. The work was beautifully 

 and correctly carried out and was 

 greatly admired. 



F. M. Smith, formerly of the Smith & 

 Fetters Co., Cleveland, O., who is now 

 living at Sierra Madre, had a fine deco- 

 ration for the wedding of a prominent 

 banker at San Bernardino last week. 

 Mr. Smith's skill as a decorator is well 

 known and, as all the details of the 

 decoration were attended to by him per- 



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= 5' 



I Service that Advertises I 

 I GEORGE J. HALL & CO. | 



I WHOLESALE I 



I FLORISTS I 



I 423 East 5th St. Los Angeles, Cal. | 



I WE NEVER FAIL | 



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Be in time for Memorial Day and send us your 

 orders for wreaths of Statice and Everlastinsf 

 Flowers or Masfnolia and Strawflowers. We 

 have something: different— something: that will 

 prove a moneymaker. Let us describe them to 

 you or send you a sample shipment. 



Prices rangre from $1.50 to $10.00. 



L. A. FLORAL CO. 



236 EAST FOURTH ST., LOS ANGELES, CALIF. 



THE HOUSE OP QUALITY AND SERVICE 



