Mat 6. 1920 



The Florists' Review 



65 



gra ph Delivery 



Department- 



THE florists whose cards appear in 

 the Pink Part of The Florists' 

 Review are prepared to fill orders from other 

 florists, for local delivery, on the usual basis. 

 See index by towns on the following page. 

 If your city is not represented, there is a 

 specially good opportunity for you. 



MESSAGE FROM A MEMBER OF THE F. T. D. 



1 



T 



hlowtrs M*^trt4 MnywKttx »f\. </*« 



KAir. /rv ot^«r citits «ur bonrfcW 

 r«^-cs<Ai«li/<s M*»it Wind instructions 

 to ^.H ^wir ord<r. 



^iJ&ttrOwn 

 Trice ! 



Cut floWers -jbr *?.*• „ *y' 

 or a decoration. -Jbr HfiOO 

 -^it ^o«si\t matUr haW VOtlzyou 

 order, -tke. Value Wft giVe will 

 aWays c^ual iki price you. pay 



Max Schung ^ 



^ 785 Fifth /ve, /few >feRK-iw 



f 



This advertisement appeared receatlj 

 in the leading New York newspapers. 

 If you want to ma'^ e use of it for your 

 own local advertising, do so! 



J>gAV<r/'cs 

 CiWietJ WorU 



|7S5 FIFTH AYE- 



• AT 60tm ST. • 



•TfwMN* pLAZA 72fl- 



kVmMmM^Mmmmumu ^ pmaw^^ 



SECY YOUNG'S CORNER 



OFFICE: 43 WEST EIGHTEENTH STREET. NEW YORK 



NATIONAL PUBLICITY CAMPAIGN. 



Apathy Is Stxange. 



The Skinner Irrigation Co., Troy, O., 

 n Bending a check to double its sub- 

 . w'*^^'* to our campaign fund, writes, 

 We certainly appreciate the fact that 

 wide advertising of this slogan results 

 n more business for us and it seems 

 trange that so many of the florists re- 

 uire urging to contribute to this 

 und. " 



The Skinner people are quite right, 

 t IS strange. And it becomes more 

 trange as the benefit, resulting from 

 ne small investment we are able to 



make with the fund available, piles up. 

 The florists do not realize the worth of 

 that slogan— its worth in dollars and 

 cents. We have often called attention 

 to this fact, especially as it is brought 

 home to this office. Only last week we 

 received a communication from a large 

 advertising agency in St. Louis request- 

 ing permission to use the slogan, merely 

 as a reference, in a page advertisement 

 to be placed in the Saturday Evening 

 ^08t as part of a series entitled, "Signs 

 of Friendship. ' ' In making the request 

 I ^^r' ."-^8 yo" know, in Holland the 

 hospitality of the natives is best ex- 

 pressed by their presentation of flowers 

 to strangers. We have capitalized this 



thought in the painting of K. M. Bal- 

 lantane, a proof of which we have at- 

 tached hereto, the text of this advertise- 

 ment beginning with the phrase, 'In 

 Holland they say it with flowers. ' Your 

 slogan, * Say It with Flowers, ' has been 

 so extensively advertised that it will 

 be at once recognized in this copy of 

 ours and for that reason has a particu- 

 lar value to you as additional publicity 

 for your organization." 



Extra Publicity. 



It may be said here that the slogan 

 has proved so attractive that we have 

 had a great deal of this additional pub- 

 licity. The issue of ' ' Judge ' ' for April 

 24 contained a full-page sketch demon- 

 strating a novel use for flowers, cap- 

 tioned by our slogan. This sketch, by 

 the way, is to be reproduced in the May 

 issue of our society's Journal. 



These examples serve to show how our 

 slogan is taken in the outside world. 



[Contlnned on paffe 72.] 



