Mat 6, 1920 



The Florists^ Review 



69 



Tta* florist* whoa* oafd« «P!P«ar on tho pacos ownrytnc fbis bead* aro propartd to fill ordors 

 from otbar lloslsto for local doUvery on tho uanal basla. 



FOREIGN SECTION 



C. ENGELMANN 



Member American Florists' Telegraph Delivery 



Association. 



Life Member S. A. P. 



Member American Carnation Society. 



Member Mew York florists' Clab. 



Orders for England, Scotland and 



Ireland taken care of by 



C. ENGELMANN, Florist. Saffron 



Walden. Essex. ENGLAND. 



Cables: EMgelmann, S(^ronwalden(2 words only) 



Orders for the French Riviera and 



Monte Carlo taken care of by 



C. ENGELMANN, Etablissement Hor- 



ticole "Carnation," Saint- Laurent-du- 



Var. near Nice. FRANCE. 



Cables: Carnation, Saint-Laurent-du-Var * 



(2 words only) 



Liverpool, England 



DINGLEYS, Ltd., Florists 

 SHEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYM EN 



Manchester, England 



DINGLEYS, Ltd., Florists 



oCO 1 LANE) ORDERS NOW TO 



LEIGHTON, Florist, GLASGOW 



Scotland's Only Member F. T . D. 



phasize the fact that their friends are 

 not buried with their loved one. This 

 i^ one meaning for ' ' Say It with Flow- 

 ers. ' ' 



In these days good taste has little 

 use for stereotyped designs. The cus- 

 tomer who goes into a florists' store to 

 order a funeral offering has perhaps 

 some absurd design in mind, often some 

 emblem which has been connected in 

 some way with the departed 's life work. 

 Here is where the tact of the salesper- 

 son has to be exercised, to show the 

 customer that such things are no longer 

 used, that it is extremely bad taste to 

 cramp flowers into such designs. In 

 many cases you will be asked to suggest 

 something and one of the first things you 

 think of, or may have been thinking of 

 since your customer came in, is a spray 

 or a fine loose cluster. Picture this to 

 the customer in such a manner that he 

 or she will see its superiority; the cus- 

 tomer will be quick to see that you know 

 best and will leave it in your hands. 

 Now that the customer has put his trust 

 >n you, do not, by any means, betray 

 that trust. " ^ > j 



Something in Season. 



In speaking recently with a lady who 

 bas been connected with a florists' store 

 for oyer forty years, I asked her the 

 question, '<ln such a case, when a cus- 

 tomer depends upon your advice, what 

 ™« you suggest?" Her reply was: 



1 should have in mind anything that 

 might be plentiful on that particular 

 aay, or any thing that might be in sea- 

 son. I or instance, take snapdragon ; there 

 IS nothing that will make a prettier 



More About That Dandelion 



You doubtless recall that in our last week's talk together. I told 

 you about an old gink who refused to let tne pick a dandelion from 

 his lawn, to take to my dear old Mother. Well, that was only half 

 the tale. 



Twenty years afterward, that same man, when treasurer of the 

 church funds, called one night on Dad. 



From the other room, I overheard just enough to lead me to infer that 

 Dad was going to loan him some money to help him out of a fix 

 involving his honor. 



Promptly I thought of that Dandelion. 



Promptly I went in and said: ' Dad, before you loan Deacon Duryea 

 any money to make good on what he has appropriated from the church 

 treasury, want to tell you about a dandelion. Perhaos after you 

 have heard it, you may feel differently about helping this man out of 

 his lix." 



After Dad heard it, he sat there in immovable silence for what 

 seemed like an hour. 



Then he turned slowly to the Deacon and said: "Perhaps you and I 

 better say good night to each other." 



The moral of which seemingly is, that what we give, we get back, , 

 whether it be harsh words, a sunny smile, or the best service we know < 

 how, in connection with our business. 



When business is a bit slack, it's mighty nice to have some of your 

 smiles coming back. 



And comforting to the cash register to have customers who know 

 what service means, keep right on leaving their money with you. 



New York's 

 Favorite Flower Shop 



Fifth Avenue at S8th Street 



bunch tied with the proper ribbon. Of 

 course, one must be governed by the 

 price, but a spray can be made to suit 

 any poeketbook; it is just a question 

 of the quantity and quality of the stock 

 you use. When I say quality I do not 

 mean poor quality of any particular 

 Item. I mean the best quality of some 

 particular flower that is not so high- 



priced as another. For instance, the 

 gladiolus season is not far off; there is 

 nothing that makes a finer spray than 

 almost any color of these if properly 

 arranged. Then dahlias will be coming 

 along and, for my own use, I would 

 rather have a spray of these than roses. 

 Dahlias in the perfection in which they 

 are now grown, with their long, stiff 



