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22 



The Florists^ Review 



May 13, 1920. 



containing a selected list of helpful 

 garden books for the amateur. With 

 thia literature went the following 

 letter, on the Chicago Florists* Club 

 stationery, signed by the committee: 



The Chicago Florists' Club, having the good 

 of the city at heart, is, through its garden com- 

 mittee, urging you to grow more flowers, fruits 

 and vegetables. Every garden Is a beautiful ex- 

 pression of civilization, intelligence and culture 

 — they foster the refinement of our people. Chi- 

 cago Is the Garden City. The Florists' Club de 

 sires to emphasize this fact more this season 

 than ever before. 



There is more need for baclt-yard gardening 

 this year to reduce the high cost of living. More 

 home gardens are needed now than during the 

 war. Every home garden means that one fam- 

 ily at least will enjoy the pleasure of fresli 

 home-grown vegetables. If possible, get a gar- 

 den. Do it now! 



More women should talie an interest in the 

 production of food, because it is the women who 

 manage the commissary of our homes. The city's 

 children should also talse a hand. Their atten- 

 tion should be called to the benefit of home 

 gardening as a means of health, pleasure and 

 profit. If you can't get a garden, get a hoe 

 and help tliose who have one. 



Enclosed is a booklet, "Garden Pests and Their 

 Control." It is illustrated with some interest- 

 ing colored prints showing the common garden In- 

 sects that need to be controlled to make the gar- 

 den a success. The committee has another booklet. 

 "Corona Garden Guide," a very helpful garden 

 manual, containing general cultural instruc- 

 tions. This can be had on request at the lead- 

 ing seed stores of Chicago. 



The garden committee will at all times gladlv 

 furnish information to all who may seek it on 

 any problems that arise throughout the year in 

 tlie process of their gardening operations. 



DETROIT, MICH. 



Detroit is to have another new and 

 up-to-date flower store, one of the larg- 

 est in the United States. The plan is 

 that of the Pappas brothers, who are 

 identified with the Central Floral Co., 

 of Detroit and Chicago. There may be 

 others interested by the time the open- 

 ing day arrives, in late summer. 



The location is at the intersection of 

 Woodward avenue and Parsons street, 

 there being entrances on both thorough- 

 fares. The room is "T" shaped, the 

 main store, thirty-two feet wide, run- 

 ning back from Woodward avenue sev- 

 enty-two feet, to the point where it cuts 

 into the middle of the side of the store 

 39x80 which faces on Parsons street. 

 While the Parsons street frontage will 

 have fine show windows, the cross arm 

 of the "T" will be the workroom. In 

 the main salesroom there will be two 

 large display refrigerators and in the 

 work space there will be a large storage 

 refrigerator, affording facilities for car- 

 rying a large stock of flowers. In the 

 basement space has been obtained for a 

 Kroeschell ice machine to operate the 

 cooling system. The A. L. Randall Co., 



Chicago, has been given a contract for 

 the complete outfitting of the store, said 

 to be the largest fixture contract in the 

 history of this trade. 



S. A. F. CONVENTION PLAN. 



For Trade's Display at Cleveland. 



The trade exhibits at the S. A. F. 

 convention in Cleveland, August 17 to 

 19, will be staged on the third floor of 

 the Ninth Avenue Garage, at St. Clair 

 avenue and East Sixth street. The price 

 of space this year will be 60 cents per 

 square foot, not including accessories 

 of staging. The arrangement of the 

 displays may be seen from the floor 

 plan reproduced on this page. The ex- 

 hibits will be grouped according to the 

 following classification: 



Plants— Spaces Nos. 05, 66, 67, 68, 69, 7C, 71, 

 72. 89, 90, 01, 92, 93, 94. 95, 96. 



Cut bloom.s- Spaces Nos. 37, 38, 39, 40, 41, 42, 

 59, 60, 61, 62. 63, 64. 



Boilers and heating apparatus — Spaces Nos. 1, 

 2, 3. 4, SJ, 49, 50, 51, 52. 



Greenhouse structures — Spaces Nos. 43, 44, 45, 

 46, 47, 48, 53, 54, 55, 56, 57, 58, 77, 78, 79, 80, 

 81, 82, 83, 84. 



Florists' supplies — Spaces Nos. 6, 7, 8, 9, 10, 

 11, 12, 13, 14, 97, 98, 99, 100, 101, 102, 103, 104, 

 105, 106, 15, 16, 17, 18, 19, 20, 31, 32, 33, 34, 

 35, 36. 



Bulbs, seeds and garden requisites — Spaces 

 Nos. 73, 74, 75, 76, 85, 86, 87, "88, 107, 108, 109, 

 110, 111, 112. 



Miscellaneous — Spaces Nos. 113, 114, 115, 116. 

 21, 22. 23, 24, 25, 26, 27, 28, 29, 30. 



The advisory committee regarding 

 the trade 's display is composed of F. C. 

 W. Brown, Herman P. Knoble and Carl 

 Hagenburger. Reservations for space 

 should be addressed to Secretary 

 Young. 



NEW AI£UM OF DESIGNS. 



"All right, boys, let her roll," called 

 the pressman. And the big press 

 started to turn out the first form of the 

 new edition of the Album of Designs. 

 The fifth edition did not last many 

 months, so heavy "have the orders been 

 for this popular aid of retail florists; 

 so now the Sixth Edition is being 

 printed and will be ready within a 

 short time. 



The new edition is maintained at the 

 same standards of paper and binding 

 as the old, although, in spite of the 

 greatly increased cost of both, the price 

 of the Album of Designs is raised only 

 a small amount. Some changes in the 

 nature of improvements have been 

 made, enabling this volume to be of 

 even greater service to retailers than 



was the last one. As the past sales 

 have shown, there is nothing that serves 

 the retail florist so well in showing fu- 

 neral pieces, brides' bouquets and other 

 forms of florists' art to customers at 

 so low a cost as the Album of Designs 

 prepared for the trade by the publishers 

 of The Review. 



TERRE HAUTE CLOSES SUNDAY, 



The Terre Haute Florists' Club, 

 Terre Haute, Ind., at a special meeting 

 held Monday, May 3, passed a resolu- 

 tion to the effect that all places of busi- 

 ness in the trade should close Sunday, 

 holidays excepted, on and after June 6, 

 1920. 



The secretary of the club is N. B. 

 Stover and his firm, N. B. & 0. E. 

 Stover, has issued a neatly printed 

 notice announcing the change in its 

 hours and adding the following explana- 

 tion: "For forty-five years we have 

 been serving the public seven days a 

 week and we feel that we are entitled 

 to a day of rest. We also feel that our 

 employees should have the opportunity 

 of observing Sunday. ' ' 



LAWRENCE, KAN. 



Ralph W. Ward, of Cameron, Mo., has 

 bought the Flower Shop, which was suc- 

 cessfully managed for the last ten 

 years by Mr. and Mrs. George Ecke, 

 who will take a needed rest. Mr. Ward 

 is now building two Lord & Burnham 

 Co. iron-frame houses, each 40x200 feet,^ 

 which he will devote to roses, chrysan- 

 themums and carnations. Business at 

 the shop is brisk. Mr. Ward is a life 

 member of the S. A. F. and is joining 

 the F. T. D. 



The Whitcomb Greenhouse is having 

 a heavy demand for bedding plants just 

 now, after a busy season of funeral 

 work. 



A. Van Horbeek, of the Lawrence 

 Floral Co., is on the sick list, suffering 

 from an abscess in the throat, an after- 

 math of the flu. This of course leaves 

 Mr. Vawter with his hands full from 

 early morning until late at night in tak- 

 ing care of his orders. 



Mrs. Brooks, of the Oread Green- 

 houses, has had a busy season all winter 

 and had a nice crop of carnations for 

 Mothers' day. 



The Buch Floral Co. has about 50,- 

 000 pansy plants finding a way to 

 market. 



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ST. CtHII AVINUt 



Floor Plan of the Trade Exhibits at the S. A. F. Convention at Cleveland Next August. 



