May 13, 1920. 



The Florists^ Review 



25 



.^ CLUB MEETINGS ^ 



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CHICAGO CLUB MEETS. 



And Again Sees Movies. 



At the meeting of the Chicago Flor- 

 . ts' Club in the Hotel Eandolph, Thurs- 

 .Iriy evening, May 6, two of the five men 

 proposed for membership played promi- 

 wwX parts in the evening's entertain- 

 ment, in a way that was educational as 

 well as entertaining. The five new 

 names were as follows: Frank Psen- 

 ifka, Gross Point; Aram Mestjian, 1006 

 Tliflge avenue, Wilmettc; E. D. Burton, 

 t»00 Masonic Temple; H. E. Larson, 431 

 South Dearborn street, and R. P. Boh- 

 lander, Melrose Park. Eric Paselk, of- 

 fice manager of the Poehlmann Bros. 

 Co., Morton Grove, and L. A. "Woodward, 

 sales engineer of the Lord & Burnham 

 (,'o., Continental Bank building, were 

 I'loeted to membership. 



How Greenhouses Grow. 



Mr. Burton, who is sales manager of 

 the American Greenhouse Manufactur- 

 ing Co., reintroduced to the members 

 of the club the 2-reel movie, "Wonder- 

 land Under Glass," which had received 

 its world premiere at the previous meet- 

 ing of the club and which P. L. McKee, 

 president of the company, had kindly 

 (ionsented to have shown again, so that 

 more members of the club might see it. 

 Mr. Burton said that these films were 

 made as an educational adjunct to the 

 sales work and that they had already 

 fully justified themselves through the 

 vividness with which they brought to 

 any prospective customer the strong 

 points of the company's products. The 

 pictures for this movie were taken in 

 tliree days and were shown on the 

 screen ten days later. The company 

 is having more pictures made, Mr. Bur- 

 ton said, to include the conservatory on 

 top of the Pennsylvania hotel. New 

 Vork, and also pictorial studies of plants 

 and plant diseases. 



DeaJers' Helps That Delight. 

 The movie novelty of the evening was 

 sponsored by another prospective mem- 

 ber, H. E. Larson, who is associated 

 |vith H. V. Swenson in the Florists' 

 l^'iblicity Service Bureau of the S. A. F. 

 The film was short, about fiftv feet, but 

 'ffective, and was entitled "Her Birth- 

 'lay. " It showed the business man 

 rushing off to his oflace, where, how- 

 ' ver, ho is reminded by his calendar 

 jhat it is "her birthday." He thinks 

 '■Td a moment, registers inspiration, 

 ''•lephones a florist to go the limit and, 

 'Iter the florist's preparations and the 

 'iossenger boy's hot-footing it to the 



""ne, we see "her" dazzling counte- 

 ■'■'nee gazing at us over some roses, which 

 ■•"^ .loyfully takes as proof that "he 

 .'•mcmbered." The film ends with a 

 v'./Y* ^^nclosing the question. "Whose 

 l^day Is It this Month?" and the 

 /ade slogan below. This film is the 

 'rst of a series of three, which will be 

 ^'iited to members of the trade for 



\w ^^- *^^^^ weeks at a time, to be 

 ^ own in motion picture houses in their 

 ;-,?""y- Mr. Larson said that between 

 ••"0 and $800 had already beer turned 



in to the national publicity campaign 

 fund from the sale of various dealers' 

 helps, such as flash signs, stickers and 

 electrotypes. 



Guides for Gardeners. 



Guy French, chairman of the good of 

 the club committee, reported that the 

 committee was having some difficulty 

 in securing a suitable hotel room for 

 the ladies 'night, because of strike condi- 

 tions, but President Waters shed his 

 optimism over the problem and the com- 

 mittee's report was accepted as progress. 

 The report of James Morton for the 

 garden committee was illustrated, not 

 by movies, but by copies of two pam- 

 phlets which the committee had widely 

 distributed to schools, trade clubs and 



The Editor is pleased wlien 

 a Reader presents his ideas 

 on any subject treated in 



As experience is the best 

 teacher, so do we learn 

 fastest by an exchange of 

 experiences. Many valuable 

 points are brought out by 

 discussion. 



Good penmanship, spelline and 

 Krammar, though desirable, are not 

 necessary. Writeasyou would talk 

 when doing your best. 



WE SHALL BE GLAD 

 TO HEAR FROM YOU 



trade papers. These pamphlets, which 

 were published by an insecticide com- 

 pany in Milwaukee, Wis., wore entitled 

 "Garden Pests and Their Control," and 

 ' ' The Corona Garden Guide "; with them 

 the committee included a selected list 

 of books on flower and vegetable cul- 

 ture and related subjects. Several hun- 

 dred, out of a total of 2,000, of these 

 pamphlets remain to be distributed. The 

 committee is cooperating with the 

 United States Garden Bureau and the 

 Chicago Board of Education. Ralph B. 

 Howe, of the committee, spoke briefly 

 on the value of these pamphlets and 

 the committee 's good fortune in secur- 

 ing them. 



Last Call for Members in Arrears. 



The report of the treasurer, Paul 

 Weiss, showed a balance in the treasury 

 May 1 of $1,064.24 and Secretary Lau- 

 tenschlager reported that the receipts 

 for the evening were $120. The secre- 

 tary was authorized to send out letters 

 notifying members more than one year 

 in arrears that they would be dropped 

 from membership unless they paid up 

 back dues. Among the communications 

 which he read was one from Harold 

 A. Pratt, instructor in floriculture at 



Cornell University, Ithaca, N. Y., ask- 

 ing the club for information about itself 

 in connection with a study which he 

 was making of horticultural organiza- 

 tions. 



Mr. Lautenschlager announced that 

 the Allied Florists' Association of Hli- 

 nois had invited the club to attend a 

 meeting to be held in the same room 

 Thursday evening, May 13, when Major 

 O'Keefe, of Boston, who has charge of 

 the S. A. F. publicity, would be the 

 principal speaker. The members voted 

 unanimously to accept the invitation 

 and attend in a body. 



NEW YORK CLUB MEETS. 



Lecture on Iris. 



The monthly meeting of the New 

 York Florists' Club was held in the 

 club's rooms, in the Engineering Socie- 

 ties' building, Monday evening, May 10. 

 Threatening weather cut the expected 

 attendance down somewhat, but a con- 

 siderable number of members were pres- 

 ent. Members from a distance were 

 Richard Vincent, Jr., White Marsh, Md., 

 and George L. Stillman, Westerly, R. I. 

 President A. M. Henshaw presided. 



After the reading of the minutes of 

 the previous meeting, the chairman in- 

 troduced Arthur Herrington, Madison, 

 N. J., who delivered his most interesting 

 lecture on "The Irjs" and showed his 

 large collection of lantern slides, most 

 of them beautifully colored. The lec- 

 turer stated that it was not necessary 

 to discuss cultural matters, as he did 

 not believe he could tell such a profes- 

 sional gathering anything they did not 

 already know. He confined himself to 

 a running description of the varioiis 

 iris types and the conditions under 

 which they grew in their natural habi- 

 tats. Some of the slides showed some 

 magnificent hybrids originated by Euro- 

 pean enthusiasts, including some vari- 

 eties never before pictured in America, 

 which showed promise as good varieties 

 for cut flower purposes, all the flowers 

 on a stem opening at once and the stem 

 well branched. At the close of the lec- 

 ture a rising vote of thanks was given 

 to the lecturer. 



Committee Reports. 



T. B. De Forest, chairman of the trans 

 portation committee, reported that thft 

 committee had decided favorably upon 

 the D. Ti. & W\ route for the party going 

 to the S. A. F. convention in Cleveland. 

 It was expected that arrangements 

 would be completed whereby a one and 

 one-third rate on the railroad would be 

 secured, which would be equivalent to 

 about $3.3 for the round trip, including 

 the night boat trip from Buffalo to 

 Cleveland, berths extra. It was ar- 

 ranged that a pamphlet for distribution 

 to members be published early in July, 

 giving all particulars. 



H. O. May, chairman of the exhibition 

 committee, stated that this was to have 

 been iris night, but the backwardness 

 of the season had prevented a display. 

 The next meeting would, however, be 



