Mat 13, 1920. 



The Florists' Review 



Th» florists whose canto appear on the pases oarryinr this head, are prepared to fill orders 

 " ■ — Irom other florists for local delivery on the usual basis. 



OREIGN SECTION 



r 



(h 



I. ■ 



tic 



. ENGELMANN 



nber American Florists' Telegraph Delivery 



Association. 



Life Member S. A. P. 



Member American Carnation Society. 



Member New York Florists' Club. 



ders for England, Scotland and 

 Ireland taken care of by 



'. ENGELMANN. Florist. Safifron 

 Walden. Essex, ENGLAND. 



iri-s: Engelmann, Saifron walden (2 words only) 



tiers for the French Riviera and 

 Monte Carlo taken care of by 

 KNGELMANN. Etablissement Hor- 

 ole "Carnation." Saint-Laurent-du- 



Var. near Nice. FRANCE. 



C^lcs: Carnation, Saint-Laurent -du-Var 



(2 words only) 



Liverpool, England 



D1 \GLEYS, Ltd., Florists 

 SirEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



KLdlUSTS SEEDSMEN NURSERYMEN 



M inchester, England 



OiNGLEYS, Ltd., Florists 



SCOTLAND 



SEND YOUR 

 ORDERS NOW TO 



LKlilHTON, Florist, GLASGOW 



Scotland's Only Member F. T. D. 



tins idea often expressed with regard 

 to ;i(lvertising and F. T. D. orders. In 

 tlicso days of competition no man can 

 afl'rd to live unto himself. 



Each Order an Opportunity. 



i''Ut we are getting away from our 

 suhjcot. The point I wish to make is 

 'i".s: If a florist takes an order for a 

 fuTifral design, no matter how small 

 |"e jirice he receives for it, he is moral- 

 ly I'ound to give the customer his best 

 liio;)|rht in filling it. Better far, from 

 a *''>Hiness standpoint, would it be to 

 refii>,c the order than to slight it in any 

 ^^■'.v. Make that offering in such a 

 "'•■'':-' r that when it aiipoars in the 

 ^^"•rAiiy of others, which it is sure to 

 *'<'• 'lio reputation of vour establishment 

 ^^'■- ^t:,nd out distinctly. 



is not uncommon, when flowers are 



^c.iri .• and high in price, for a customer 



'0 'Vine into your store and say, "I 



.mst so much for a funeial offering 



•■"» going to leave the selection en- 



- to you. Do the best you can for 



y that amount." Here is where 



'("•ist must use his brains. It may 



subscription of fellow clerks. In 



' a case something striking should 



' '''■"»ded upon; for instance, a horse 



j; '"■ ^^ oval wreath. This inav be 



'vr '. ^" "" ^^^^'^ or flat. Make your 

 ', ' ;''' of magnolia leaves. Then on 



iiav 



.•in- 



tir, 



mo 



til. 



I.,. 



^^^1 i'ottom or thick part of tlie wreath 

 er,.. i/"^^*''''"'^ ^'^^^ °^^ to two dozen 



^ago leaves, with as many flowers 



^ J^*-' price will permit. Magnolia 



' " ^"<1 cycas leaves are seldom if 



■ f scan-e, and there is nothing to 



^''('ni in making a reasonably 



J s • I 



<^^> 



life; 



i 



When the Eeist Isn't West 



At Lawrence, Mass., one A. H. Wagland holds forth with an 

 attractive flower shop with a Uitchiugs greenhouse attached. 



You know the Westerners have a way of saying that "New 

 Englanders are so conservative, they never start anything 

 until everything is already started." 



Now you and I know better. They may be a bit cautious, 

 but one thing sure, they never go ofif half cocked. 



Last summer I traveled some eight thousand miles through 

 the West and don't remember seeing any particularly bril- 

 liant ideas at work to take the slump out ol the dull season. 



Still, when I drop around in Lawrence I find Mr. Wagland 

 has converted part of his flower shop, during the warm 

 months, into an ice cream parlor and doing a thriving 

 business. 



Not only selling lots of ice cream, but more tlowers than he 

 ever did. 



Of course all of us could not turn to selling ice cream, but we 

 could do a lot more than we do to keep business le\els uj). 



The trouble with you and me is, it don't trouble us enough 

 so we will hustle enough to make things happtn. The bear 

 sucks his paw and goes to sleep in the Wintei. Vou aid I 

 have been snoring ail through the summer. 



For my part, I have sworn off. 



llow about you? 



New York's 

 Favorite Flower Shop 



Fifth Avenue at 58th Street 



69 



e^&f^OtH^eMi^Fery^epsaefam^ 



^ 



priced design. But the point I wish to 

 urge is: Put as much thought into such 

 a design as though it were high priced 

 and for one of your best customers. 



Spring Stiggestions. 



In this article we are talking of ar- 

 tistic designs to cost a minimum prict^ 

 Spring is here, llavc you over made a 1 



wreath of fresh oak foliage? If you 

 have not, try one at your first oppor- 

 tunity; your fern man can get you the 

 foliage, or you may be in a position to 

 get it yourself. Get pin o .k foliage. 

 Stem this in small sprays, not single 

 leaves, for your wreath. ' After such a 

 design is r(>ady for the flowers it has 

 cost you nothing save the frame, moss 



