74 



The Florists^ Review 



Mat 18, 1020. 



n* florists whoM eaida ■vpmo' on tho pacos earrylns this taoaO* ww 

 '—- >— from otbor florists for local doUve rr on tHa iiaiial ta 



Boston-O'BRIEN 



QUALITY AND SERVICE 



Member Florists' Telegraph Delivery Association 



67 Beacon Street 



Deliveries 



To All Suburbs 



CARBONE, 



342 

 Boylstoa Street, 



BOSTON 



Member Florists' Telegraph Delivery Asa'n. 



On nl fi n —BOSTON, Mass. 



V/dJ^lClll 141 Massachusetts Ave. 

 Member F. T. D. 



Special attention given Tcleuraph Ordere for New 

 England Conservatory of Music; Radcliffe and Wel- 

 lesley Colleges. 



Wedeliver to all parts of Massachusetts. 



The Beacon Florift 



7 Beacon Street, BOSTON 



J. EISEMANN, Manager, 14 years head dec- 

 orator and designer for Penn's. 

 PKOMPT. EFFICIENT SERVICE GUABANTEED. 



H. F. A. LANGE 



Worcester, Mass. 



Delivers to All Points in New England 



126,000 Sauare Feet of Glass 

 Member Florists* Telegraph Delivery Ass'n. 



New Bedford, Mass. 



and all parts of CAPE COD, MASS. 



MURRAY, Florist 



232 Union Street 

 GREENHOUSES: FAIRHAVEN. MASS. 



NaUonal Florist. Member F.T. D. 



CAMBRIDGE, MASS. 



ROBBINS BROS.. 

 Near All Colleges 



636 Massachusetts Avenue 

 Members F. T. D. 



WELLESLEY COLLEGE 



Dana Hall,Walnut Hill, Rockbridge Hall Schooli 

 TAILBY, Wellesier. Mass. ' 

 LoDor DlRtaDcn Tel.. WeUealev 44-1. 44 2 44-9 



MALDEN, MASS. 



J. WALSH & SON 

 Mem bers Florists' Telegraph Delivery Ass n. 



T Z7Z TVT^^r^ MEMBERS 



Lynn, Mass. f. t. d 



GIBBS BROS.. 231-233 Union St. 



BROCKTON, MASS. 



BeijnoQt Flower Shop. ^^Tn'' 



Newton, Mass. 



Also BOSTON, BROOKLINE 

 CAMBRIDGE. WELLESLEY 



COTTON 



The Florist 



I should like to write a 

 little essay on 



' 'The Sweet Perfume 

 of Courteous Service' ' 



but actions speak louder 

 than words. Flowers are 

 my hobby and my business. 

 If you have orders for de- 

 livery in N. E., wire us. 



BOSTON, MASS. 



"Peno, the Telegraph Florist" 



Member of Florists' Telegraph Delivery Association. 



124 TREMONT STREET 



Boston, Massachusetts 



44 TEMPLE PLACE 

 The Centrally Located Florist Shop 

 Yours for Reciprocity. We cover all points in New England* 



Members Florists' Telegraph Delivery. 



Brookline, Mass. 



^^iL^^?^.v^' Alice B. Merrill 

 BOSTON 9, MASS. 



HENRY R. COMLEY. Florist. 6 Park Street 



50 years' experience in the florist business guarantees 



efficiency to take care of all orders. 20 per cent allowed. 



means that there vi'ill be a new precedent 

 set in prices. For example, at Piaster 

 {jood geraniums in 4-inch pots were sold 

 in Lexington market for 50 cents that 

 could have been bought in the same place 

 at one time for 10 cents. 



Cooperative Advertising. 



The Associated I'lorists are pushing 

 their campaign for all it is worth. Tues- 

 day, ifay 4, in the I']vening Sun, they 

 had a fine ^Mothers' day advertisement, 

 which aj)])eared again Thursdav, Mav T). 

 Then Saturday. May S, the $2 box'ad- 

 \ ertisement was devoted to Mothers' 

 day. The committee felt that this would 

 be a good way to combat the white car- 

 nation idea. 



The box idea is growing in good sliapc. 

 Keineml)er, the $'2 box is simply a leader. 

 One florist t<dd me that he showed one 

 to ;i customer, and the customer replied 

 that it was beautiful, but that he wanted 

 about twice that much. Wherever it 

 has been featured, results have been 

 seen. F(u" instance, at Mary .Tohn«tou 's 

 .'I -tl' l)ox Avas featured in the window, 

 and here is where the true spirit of this 

 campiiigii was shown. Mr. Johnston 

 says that there is no use in going into 

 .'i tiling unless you do it riglit. At tiiis 

 store everything in the boxes was 

 counted aiul they averaged in cost $2.4." 

 each. Xow, 1 can hear the critics ask- 

 ing what is the sense in going into any- 

 thing to lose money. Mr. .Tohnstou lias 

 enough business sense to leali/c that the 

 in cents is not lost. New customers 

 arc going to be made and they are going 

 to keeji that much stock off the street«. 

 ther(div liel[iing tlie entire trade. If 

 .'■\(T\- (lorist in I'altinion^ would folh.w 



Waltham, Mass. 



1st CLASS ili:^^« 



M. F. RUANE 



Member F.T. D. 



121 Moody St. 



Brookline, Mass. 



220 Washington Street 



F. E. PALMER, Inc. 



Kxtabllsbed 188); 

 Members Floiisis' TeleKraph Delivery .\*^'n. 



Cambridge, Mass. 



Largest Retail Conservatories near the heart 

 of Boston. Deliveries in all suburbs. 



HAROLD A. RYAN, Inc. 



Opposite Mount Auburn Cemetery. 



Mam be I 

 F.T. D 



FALL RIVER, 



MASS. 



8.T N. Main Street 



Orders Executed for 



Southeastern Mass., Newport 



and Rbo<l« '<>iand Points. 





Worcester, Mass.| 



RandalFs Flower Shop 



Member Florihts' Telegraph DeliveryJ 



FITCHBURG, MASS. 



LESURE The Florist 



EVERYTHING IN FLOWER?" 



