Mat 20, 1920. 



The Florists^ Review 



23 



Not a New Range Ready for Glazingt but John Stevens* Houses after Hail Storm. 



]i>.t patronized by the foreign element 

 only, for all classes of people are to be 

 seen at this sale. And everywhere one 

 looked the eye was sure to see'* 'Say It 

 M ith Flowers" prominently displayed. 

 AD over the city there were hand- 

 painted art posters advertising the 

 Flower Mart. On each of these, in the 

 rpg:ular script, was the slogan, "Say It 

 •nith Flowers." It got to be a joke that 

 the Women's Civic League had gone 

 into partnership with the florists. That 

 is just what they have done, in a way, 

 for the president of the league, in 

 thanking the club for its help and co- 

 operation, assured the members that 

 any time they might need the assistance 

 of the Women's Civic League, all they 

 had to do would be to call on them. 

 Think of the assistance such an organi- 

 zation would be to any club in promot- 

 ing a chrysanthemum show next fall! 



Now, the point I wish to emphasize is, 

 get into touch with the women's organi- 

 zations in your town, not as individuals, 

 but through your clubs. Let them feel 

 that when they need assistance such as 

 that referred to in this article, all they 

 need to do is to visit one of your clula 

 meetings. They will feel that they are 

 nnder obligations to the florists, and 

 ^vhen you need the assistance of their 

 orffanization you will get it. 



In conclusion, I want to ask a ques- 

 tion: What would any large advertis- 

 ing enterprise have been willing to pay 

 for the privilege that the florists had 

 in the above instance to display the 

 slogan, "Say It with Flowers"? The 

 florists were able to have this privi- 

 jese at the expense of a little labor, and 

 till y had the assistance of a number of 

 ^omen whose services could not have 

 Of n bought for money. Tate. 



DAMAGE BY HAIL. 



The illustrations on this page show 

 to what extent the range of John 

 ^'' vons, Kansas City, Mo., was damaged 

 !■<•' ntly by one of the most destructive 

 "•;'' storms which ever visited that part 

 ^i he country, the effects of which were 

 r*"; rtcd in the Kansas City news-letter 

 'he Review last week. ' Not a light 

 left in his 75,000 feet of glass and 

 stock in the greenhouses was com- 

 ely destroyed. The hail beat down 

 plants so that scarcely a sign of 

 1 could be found a short time after 

 torm was over. He had a fine crop 



in 



^;, 



th, 



Pl> 

 th 

 th. 

 th< 

 Of 



re; iy for cutting this month, a crop of 

 s'u.iioli for June and eight houses of 

 ^' .ations. The damage amounts 

 ^0 I bout $25,000, with about .$4,800 



^weet peas, which would have been 



insurance. The range was the re- 

 sult of eight years' labor on the 

 part of Mr. and Mrs. Stevens and the 

 stock was wiped out in fifteen minutes. 

 The structures were uninjured, how- 

 ever, although the hailstones were of 

 sufficient size to pierce shingled roofs 

 of barns and houses. The houses were 

 built by the American Greenhouse Mfg. 

 Co. 



BOSTON. 



The Market. 



Continued cold and unsettled weather 

 has not been conducive to good busi- 

 ness, but sales, everything considered, 

 have held up surprisingly well. Prices 

 are naturally a little lower than a week 

 ago, when the Mothers' day buying 

 gave the market a fillip, but declines 

 have not been serious. Roses move a 

 bit slowly and values have declined 

 more than in other flowers. The short- 

 stemmed stock goes at from $3 to $4 

 per hundred upward, with the better 

 grades reaching $20 to $25 and some 

 fancy stock making a little more. Car- 

 nations held at $6 per hundred most of 

 last week, with fancies at $8. They 



are unlikely to decline between now 

 and Memorial day unless hot weather 

 intervenes. 



Sweet peas are still in abundant sup- 

 ply, with little change in prices. Nar- 

 cissi are now all from outdoors, at $4 

 to $5 per hundred. Lilies and callas 

 are both somewhat less plentiful. While 

 snapdragons are abundant, they sell 

 well when a too fancy price is not asked 

 for them. Gypsophila elegans sells well 

 at 50 cents per bunch, also myosotis 

 and yellow marguerites. 



In cattleyas there is still an ample 

 supply of Mossise, also a number of 

 hybrids. Lily of the valley is not in 

 much demand. A little bouvardia comes 

 in and is always quickly sold. Roses, 

 hydrangeas, calceolarias and pelar- 

 goniums are the leading flowering 

 plants offered. Pansies, daisies and 

 forget-me-nots in baskets are also meet- 

 ing with a good sale. 



Horticultural Society. 



The extreme lateness of the season 

 caused a postponement of some of the 

 classes at the show May 1-5 and 16. 

 Miniature rock gardens, wild flowers 

 and hardy flowering shrubs will be com- 



Sweet Pea Crop, Almost in Readiness, Totally Destroyed fay Hail. 



