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34 



The Florists' Review 



Mat 20, 19:^0. 



weather, but the arrival of warm 

 weather would be likely to bring the 

 crop on so fast that it could not be 

 handled with the reduced labor avail- 

 able. Consequently wholesalers are 

 withdrawing their lower quotations. 



Allied Florists Meet. 



The father himself of "Say It with 

 Flowers" gave the local trade his pa- 

 ternal blessing at a meeting of the 

 Allied Florists' Association of Illinois 

 in the Hotel Eandolph Thursday eve- 

 ning, May 13. That it deserved his 

 benediction was shown by the progres- 

 sive report of the secretary, H. V. 

 Swenson, indicating that the association 

 then had a membership of 423, of which 

 eighty-one were last month's increase 

 and represented a spontaneous growth 

 rather than the result of any special 

 campaign, for which the oflfieers had 

 been too busy. The assessments for 

 March, the first month of the campaign, 

 totaled $3,176.59, with $350 more ex- 

 pected to come. Mr. Swenson told of 

 what had been done to forestall or coun- 

 teract Miss Jarvis's propaganda against 

 the use of flowers Mothers' day. 



George Asmus, the president, was in 

 the chair and announced that the di- 

 rectors of the association had decided 

 to spend $2,000 to advertise flowers 

 for Memorial day. There was some dis- 

 cussion of a suggestion to have a 4- 

 minute speech campaign in the motion 

 picture theaters as part of the associa- 

 tion's cooperation with the Chicago 

 Tribune in raising money to decorate 

 the graves of American soldiers in 

 France; it was agreed that this sug- 

 gestion should be referred to the 

 Tribune. 



P. F. O'Keefe, of Boston, admitted 

 that he was the originator of the trade 

 slogan, but said that its great value 

 had arisen largely from the way in 

 which the trade had worked together to 

 push it. Then, after commenting upon 

 the importance of the association's 

 work and saying that a trade member 

 who did not join it was "standing in 

 his own light," Major O'Keefe showed, 

 in forceful fashion and with particular 

 instances, how the slogan was winning 

 its way in the public mind. He also 

 indicated, by various advertisements 

 which he exhibited, the extent to which 

 flowers were being used in the adver- 

 tising of other commodities; the popu- 

 lar appeal of flowers is thus receiving 

 more and more recognition. The econ- 

 omy of advertising and the way in 

 which national and local publicity 

 strengthen each other were also effec- 

 tively demonstrated. A rising vote of 

 thanks was given Major O'Keefe for 

 his interesting and powerful address. 



C. C. PoUworth, of Milwaukee, intro- 

 duced as the youngest member of the 

 national publicity committee, said that 

 it was hard to understand how anyone 

 could stay out of such an organization 

 as that of the Allied Florists' Associa- 

 tion and that it was coming to be a 

 question rather of getting stock than 

 of getting customers. A. H. MacDonald, 

 another representative of Milwaukee, 

 described in glowing terms the coopera- 

 tive publicity campaign in that city. 

 Ho emphasized the harmony which ex- 

 isted in the Milwaukee trade and called 

 attention to the fact that their news- 

 paper advertisements were unsigned. 



After a discussion of the proportion 

 of the local fund which should be al- 

 lotted to the national publicity cam- 

 paign, it was voted to refer the ques- 

 tion to the directors for a report at ' 



STOP! 



RIGHT NOW 



Protect Yourself 



By placing your order with us at once, for your 



Cut Flowers 



Per 100 



Per 100 



For Memorial Day 



No Florist ever had too many Flowers for Memorial Day and this 

 year the selling will cover three big days, Saturday, May 29; Sunday, 

 May 30, and Monday, May 31. Order Elnough. 



Memorial Day Prices 



/n Efftct May 24, 1920 



PEONIES: 



Medium $ 8 .00 



Fancy 10.00 12.00 



ROSES : Premier, Columbia, Russell and Milady : 



Long Fancy $26.00 



Choice Medium 16.00 



Good Short 8.00 $12.00 " 



(Specials billed accordingLv) 



Ophelia, Sunburst, Hearst, Maryland and White Killamey ; 



LongFancy $16.00 Per 100 



Choice Medium 10.00 



GoodShort 6.00 $8.00 



CARNATIONS: 



Select Fancy f 8.00 $10.00 P-r 100 



SWEET PEAS: 



Fancy Spencers t 2.00 I 3.00 Per iCO 



(1000 lots $16.00-$2.5.00) 



YELLOW^ DAISIES: 



Select Large Flowers $ 3.00 $ 4.00 Pi r iM 



Choice 1.50 2.00 



WHITE DAISIES: $ 2.00 $ 3.oo 



CALLAS: 2.00 4.00 PeriV)z 



EASTER LIUES: 2.00 4.oo - 



SNAPDRAGON: LongFancy 1.00 2.00 ' 



STOCKS: Choice Double 1.60 2.00 



PANSIES: Bunches 1.60 2.00 " 



ASPARAGUS PLUMOSUS: 35c-50c Per B inch 



ASPARAGUS SPRENGERI: 26c-50c * 



FERNS: $6.00 Per Tho" and 



GALAX: 



3.00 



Subject to Market Changes 



Our Motto: "Nothing is too much trouble to please a customer.** 

 164 NORTH WABASH AVENUE CHICAGO, n^LlN^I^ 



