54 



The Florists^ Review 



Mat 20, 1920. 



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\ Pacific Coast Department 



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Oakland, Cal. — George Sayers and 

 F. D. Kidd have bought the property at 

 5814 Foothill boulevard and intend to 

 start in business there as Sayers & Kidd, 

 nurserymen and florists. 



Portland, Ore. — The Eobinson Floral 

 Co. has sold all its geraniums. There 

 has been a shortage here, on account of 

 the severe winter and the extra demand 

 oaused by the Shriners' convention. 



LOS ANOELES, CAL. 



Mothers' Day. 



Mothers' day this year goes on record 

 as the best yet, better than some holi- 

 days which are thought more of and 

 given more attention by retailers and 

 wholesalers alike. This does not apply 

 to local stores only. Wholesalers say 

 that their demand from small towns 

 has been far above that of any previous 

 year, showing that the propaganda of 

 the national society is bearing fruit in 

 out-of-the-way places. 



Stock in all lines was scarce and 

 practically all the wholesalers had to 

 cut down on their orders. There was a 

 noticeable desire on the part of all the 

 lending wholesalers to help each other 

 out. 



Various Notes. 



W. Armacost & Co. have recently 

 finished and planted the new 5-acre ad- 

 dition to the lath houses; this makes a 

 total of fourteen acres, devoted to plu- 

 niosus. F. E. Royston, of this firm, is on 

 a business trip east. He went by waj' 

 of New Orleans, in order, it is said, 

 to enjoy what the newspaper reporters 

 call the "succulent bivalve," but prob- 

 ably with some other idea as well. 



S. Purdie & Co. have the decks 

 cleared for action in alterations to the 

 store, but no information is being given 

 out as yet as to what form these will 

 take. This firm had a fine Mothers' 

 day business. 



O. C. Saake is at the old stand and is 

 keeping his end up with funeral work. 



Harry Friend, of the staff of Wright's 

 Flower Shop, said that the Mothers' 

 day demand was something entirely 

 different from anything ever expe- 

 rienced before by this firm, a constant 

 stream of wires from the eastern trade 

 supplementing the local work. 



S. Murata, of S. Murata & Co., says 

 that their Mothers' day business beat 

 all records. Extra office help had 

 to be taken on, in addition to an en- 

 larged force on the floor. 



Since starting a few years ago at 

 Fourth and Hill streets, 'Peter Brown 

 has worked up a fine business. This 

 thoroughfare lias recently been greatly 

 improved. 



Fred Dostal, of the Dostal-Wolters 

 Flower Shop, is making a great show 

 in the better class of stock and his busi- 

 ness records show it. J. W. Wolters 

 was at the store last week meeting old 

 friends and customers. 



At F. Lichtenberg's store some ele- 

 gant peonies are being shown; this 

 stock, so common in the east, is rarely 

 seen here in good condition. 



Tony Tassano has returned from a 

 business trip to San Francisco and says 



Orders From All Over 



"Concerning the berry ad we have been running, we 

 expected to create some interest amone the Pacific 

 coast readers, but from the replies ana orders re- 

 ceived from throughout the United States it would 

 appear that your journal is perused from cover to 

 cover." 



LOS ROBLES nursery & GARDEN 

 April 16, 1920 Santa Cruz, Cal. 



that he found conditions booming in 

 the northern city. He was buying stock 

 for his new establishment at Glendale, 

 but says that some varieties are scarce, 

 notably maidenhair ferns. Everything 

 is progressing finely and Mr. Tassano 

 looks forward to a big cut next season. 



Louis Goodfriend, representing Wer- 

 theimer Bros., New York, called on the 

 trade last week. 



The beneficial effects of the na- 

 tional publicity campaign will soon be 

 increased for Los Angeles by a local 

 campaign, supported by a fund to which 

 every member of the trade is urged to 

 contribute. This wiU help to make the 

 demand more uniform, so that the 



growers can afford to grow a more ade- 

 quate supply of stock. 



H. E. Eichards. 



SAN FRANCISCO, CAL. 



Tlie Market. 



This market hasj;ft*evered somewhiit 

 from the clean-up on Mothers' day, but 

 the weather continues dark and cool 

 iind stock in the aggregate is in lighter 

 supply than usual for this time of the 

 year. A strong demand for flowers 

 tends to accentuate the short offerings. 



Retail business for Mothers' day was 

 beyond expectations. High prices pre- 

 vailed and everything was sold out. 

 Several large funerals, together with 

 various spring weddings and other so- 

 cial events calling for a liberal amount 

 of flowers, have forestalled any ac- 

 cumulation since the holiday, although 

 the shipping demand has not been par- 

 ticularly heavy. 



Carnations are scarce and the quality 

 interior. Mothers' day offerings of this 



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I Service that Advertises [ 



I GEORGE J. HALL & CO. I 



I WHOLESALE I 



i FLORISTS I 



= 423 East 5th St. 



Los Angeles, Cal. | 



I W^E NEVER FAIL s 



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Be in time for Memorial Day and send us your 

 orders for wreaths of Statice and Everlastingr 

 Flowers or Mag^nolia and Strawflowers. We 

 have somethingf different— something: that will 

 prove a moneymaker. Let us describe them to 

 you or send you a sample shipment. 



Prices ransre from $1.50 to $10.00. 



L. A. FLORAL CO. 



236 EAST FOURTH ST., LOS ANGELES, CALIF. 



THE HOUSE OF QUALITY AND SERVICE 



