May 20, 1920. 



The Rorists^ Review 



69 



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FOREIGN SECTION 



C. ENGELMANN 



Member American Florists' Telegraph Delivery 



Association. 



Life Member S. A. F. 



Member American Carnation Society. 



Member New York Florists' Oob. 



Orders for England, Scotland and 



Ireland taken care of by 



C. ENGELMANN. Florist. Saffron 



Walden. Essex. ENGLAND. 



Cables: Engelmann, 8aflronwalden(2 words only) 



Orders for the French Riviera and 



Monte Carlo taken care of by 



C. ENGELMANN. Etablissement Hor- 



ticole "Carnation." Saint- Laurent-du- 



Var. near Nice. FRANCE. 



Cables: Carnation, 8aint-Laurent-du-Var • 



(2 words only) 



Liverpool, England 



DINGLEYS, Ltd., Florists 

 SHEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



Manchester, England 



DINGLEYS, Ltd., Florists 



SCOTLAND 



SEND YOUR 

 ORDERS NOW TO 



LEIGHTON, Florist, GLASGOW 



Scotland's Onl; Member F. T. D. 



soiiil a few dollars and I, for one, am 

 willing to open that campaign with $100. 

 I luipe we shall be followed by others 

 and I propose that such subscriptions 

 should be sent to the different trade 

 papers, which would print the names of 

 the subscribers to this special fund, 

 which should be kept on hand until after 

 the meeting of the S. A. F., where it 

 could be decided in what way such a 

 fund would be utilized for the good of 

 tli<' trade. 



As the only constant advertiser in the 

 New York daily papers on a large scale, 

 wo necessarily are in contact with the 

 larfre dailies. When the nefarious report 

 onme out we at once phoned them that 

 till re was no florist in New York or 

 elsowliere who sold carnations for $1 

 ptr bloom. The editors promised to in- 

 vestigate this unwelcome publicity and 

 to enlighten the public as to the real 

 fact.s. We ourselves advertised in New 

 York city, showing a short article and 

 printing underneath, "Fiddlesticksl 

 ^' 11 give you a carnation free or sell 

 }"ii a dozen for $3." The first adver- 

 ti^'iiiciit, appearing in the Times, was 

 Wonderfully successful. Reprints of 

 tlii-f advertisement were sent to 8,000 

 private families. It also appeared in 

 the New York American, Evening Sun, 

 ?'in, New York Herald and others. Ad- 

 .lo'ning the advertisement was a column 

 "(^ f"roe publicity in the American's edi- 

 *''i'ial style, which we secured on ac- 

 count of this unfair propaganda. It 

 ^vould be advisable for all florists who 

 '"0 advertising in their respective cities 

 ♦•^ follow this same method. 



' remember an incident of some vears 



The Sunny Side 

 of Present Day 

 Memorial Days 



As a kid, did you hate Memorial Day ? 



Next to the first day of school in the fall, I sure did have a 

 grudge against that day . 



It seemed so doggone silly to be dolled all up in one's Sun- 

 day clothes, and carrying a bunch of peonies or something 

 or other, gather at the school house and then parade up the 

 dusty streets to the graveyard. As if there weren't Sunday 

 afternoons enough to visit graveyards, without wasting the 

 best part of a perfectly good holiday that a fellow could use 

 to so much better advantage going fishing. 



Happily for all of us these days— Memorial Day is quite as 

 much in memory of the living as the dead. Which to my 

 notion is quite as it should be. 



Sending flower messages to gladden the day for the living 

 was about fifty per cent of our business last year. 



Knowing which fact, doesn't it look as if we florists are 

 asleep, not to do more to increase that end of the business 

 more? 



Sometimes I think most of us know 'most anything but how 

 to sell more flowers. 



If only we had a few more Pochelons to poke us in the ribs. 

 we would all be sending twice the F. T. D. orders to each 

 other. 



Which statement may or may not hold a sugtrestion. 



Nevfr York's 

 Favorite Flower Shop 



Ftfth Avenue at S8th Street 



ago, when Menelik sent the Crown 

 Prince of Abyssinia to visit Washing- 

 ton. One of his body servants met so 

 many well dressed men with a white 

 carnation in their buttonholes that he 

 also, in passing a flower shop, thought 

 he would wear one. His coat somehow 

 didn't have any buttonhole, but Mr. 

 African was not much in doubt where 



to put his carnation. He remembered 

 his split ears where he used to wear 

 bangles while at home, and the carna- 

 tion went in. It was too small — not the 

 split in the ear, but the carnation. The 

 florist had to imt in four, so that they 

 would not fall out again. The florist 

 asked $1, which the Abyssinian will- 

 ingly paid. 



