98 



The Florists^ Review 



Mat 20, 1820. 



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The "McCallum" 



HANGING BASKET 



A strongly made, correctly designed receptacle that 

 will give long service. It's plain, with no frills or project- 

 ing wires to catch onto other things through contact. 

 All Hand- Made — Enameled Green 



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FANCY 

 fNATURAI 



iGREEN 



Size Per Doz. 



8-inch $1.75 



10-inch 2.00 



12-iDch 2.75 



Per Gross Size Per Doz. Per Gross 



$19.25 14-inch $3.50 $38.50 



22 00 16-inch 5.60 60.50 



30.25 18-inch 7.00 77.00 



Green Log Moss 



Best quality Blue Ridge Mountain Log Moss, .large bag, $2.00 

 10 bags @ ...$1.»0 25 bags @....$1.85 



<7hir 

 ■M«CALLUM 



JPITTSBURCH, PA 



guarantee imme- 

 same, and will be 



25 



Concerning Unsettled Shipping Conditions 



Owing to Express embargoes on goods to be shipped to certain points we cannot 

 diate shipments. However, all orders are packed ready for shipment upon receipt of 

 forwarded at the earliest possible moment upon lif tinsj of embargo to destination. 



The McCallum Company 



NEW YORK BRANCH .... 239 Fourth Avenue 

 DETROIT BRANCH .... 34 W. Elizabeth Street 



CLEVELAND BRANCH 421 High Avenue 



CINCINNATI BRANCH . . . . 112 E. Third Street 

 SAN JUAN BRANCH .. .. 15 Luna Street 



MAIN OFFICE AND 



FA CTORIES 



PITTSBURGH, PA. 





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Magnolia 

 Leaves 



Prepared under our new process, in cases or cartons. 

 Brown, Green or Purple. 



Oak Sprays in Green, Brown or Red, packed 

 in cases of 100 spays to case. 



Beech Sprays, same color as Oak and same pack. 



Fadeless Sheet Moss, in bags of 10 lbs. net. 



Natural Sheet Moss, in bags of 10 lbs. net. 



Natural Everg^reen Smilax Substitute — 



Huckleberry Foliage, standard Smilax cases. 



Lyrata Folias^e, same pack as Huckleberry. 



All order* for the above good* will have our personal attention and satiafaction guaranteed. 



THE RUMBLEY CO., Evergreen, Ala. 



Mention The Review when you write. 



KANSAS CITY, MO. 



Mothers' Day. 



That pvcry knock was a boost is the 

 way the florists feel about the publicity 

 given flower prices for Mothers' day 

 by the newspapers of this city and else- 

 where. 



All the retail dealers liere are adver- 

 tisers practically the year around and 

 before holidays they invariably increase 

 their space. This your, for the first 



time, all the florists combined and 

 raised about $1,000 for a general ad- 

 vertising fund, all of which was spent 

 in the local newspapers. Some of these 

 same papers took occasion to print local 

 and telegraph stories about the prices 

 of flowers being so high that flags would 

 likely be substituted for Mothers' day. 

 These stories did not cause the best 

 of feeling on the part of merchants who 

 contributed their money for the purpose 

 of getting legitimate business, but they 

 agree, without a dissenting voice, that 



they never had the business they did 

 this year. They feel that the advertis- 

 ing campaign had much to do with this 

 success. In connection with the adver- 

 tising, the knocks helped to call atten- 

 tion to the day and those who perhaps 

 had not thought much of it before, felt 

 that they had better get in on the buy- 

 ing while they could. 



"It is just like everything else that 

 people do," said one florist. "Things 

 that are cheap and plentiful do not ap- 

 peal to popular fancy as much as those- 



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