104 



The Florists^ Review 



Mat" 20, 1926. 



Seed Trade News 



▲MKBIOAIf BKBD TRADB ASSOCIATION. 

 Pnaldent, ■. 0. Doiifan, PhiUd«lphla, Fa.; 

 Mcretary-treatnrer, 0. B. Kendel, Clereland, O. 



Scarcity of labor and increased cost 

 of securing acreage will add to the price 

 the contract grower must get for next 

 season's seeds. 



Suspension of publication by a num- 

 ber of periodicals has brought to cata- 

 logue houses more acute realization of 

 the shortage of the paper supply. 



The office of Hogewoning & Sons, Inc., 

 New York, moved May 1 from 32 Broad- 

 way to 299 Broadway. The nurseries of 

 the firm are at Rynsburg, Holland, and 

 Valley Stream, N. Y. 



In the southwest the storm which came 

 about the time oats should have been 

 planted has caused much of the acreage 

 to be given to forage crops, such as soy 

 beans and Canadian field peas, and to 

 corn. 



Eeports from the freesia district in 

 California indicate that the shippers 

 there are having an unpleasant expe- 

 rience. News of a short crop having gone 

 out, many buyers have gone direct to the 

 growers and have bid for the crops prices 

 above what the jobbers had expected to 

 pay. 



Cables from Ollioules would indicate 

 that the market for Paper Whites is in a 

 highly disturbed condition. The French- 

 men always lay it on the other fellow and 

 this time it is the Hollanders who are 

 blamed. The buyers for the Holland 

 houses are reported as having bidden the 

 market to hitherto unknown heights. The 

 latest quotation at Ollioules for 11 to 13 

 centimeter grade is 140 francs. In this 

 connection it should be noted that the 

 value of the franc has been rising of late 

 and an American buyer no longer can 

 pay seventeen of them with his dollar. 



A FBIEKDLT STOBE. 



Wliexe They Like to Come Again. 



"I wish I could buy seeds twenty 

 times a year," said an enthusiastic 

 young woman as she was leaving Peter 

 Hollenbach's store, at 808 West Lake 

 street, Chicago. She was one of the 

 second generation of those who, like 

 their fathers — and doubtless their 

 mothers — before them, enjoyed talking 

 with the Hollenbachs and buying their 

 seeds. 



In almost any industry one finds en- 

 terprises here and there which are now 

 in the second or third generation and 

 represent a distinctly personal achieve- 

 ment. New employees soon catch the 

 spirit of it and treat the store's cus- 

 tomers as friends. The sale of seeds — 

 or whatever the commodity may be — 

 is made the occasion for a friendly chat. 

 Business is combined with pleasure, or, 

 perhaps more accurately, business is 

 done in the spirit of pleasure. 



HoUenbach Looks Back. 



When an inquiring visitor went into 

 this store on Lake street and Peter 

 Hollenbach's eyes twinkled and he said, 

 "I'm just looking on now," ono felt 

 at once that it would be a pleasure 

 also to look on, that here was a dis- 

 tinctly friendly store. Nor can one 



"I 



Proven 



Early View of Otur Trial Grounds 



Did you ever sow Peacock's Flower 

 Seeds? If not — why not? Other 

 florists do. 



Please see full list of Florists' and Market 

 Gardeners' Seeds in the 16-page Green Sec- 

 tion, pages 117 to 132 of The Review for 

 January 29. 



Everette R. Peacock Co 



SEED GROWERS AND IMPORTERS 



4011-lS Milwaukee Avenue, 



CHICAGO, ILL. 



-t\ 



