18 



The Florists^ Review 



May 27, 1920. 



ing duplicates of such receipts to th' 

 express driver or receiving clerk wIk 

 signs them. As a matter of convenienci 

 to shippers, the regular receipt form: 

 of the express carrier will be revises: 

 to permit their use in duplicate form. 



In cases where prepaid receipts ari 

 now being issued in duplicate, the extrii 

 copy being used as a record of charge.- 

 paid, a third copy will be required under 

 the new system, and in such instances 

 prepaid receipts will be issued in tripli- 

 cate. 



One of the objects of the new system 

 is to bring about better protection for 

 and methods of recording the move- 

 ment of express packages in transit. 



FAKE INSECTICIDES. 



The Newest of the Chain of Park Flower Shops» at barren, O. 



sented to them at the right time. About 

 all they need is a reminder. Our idea 

 is not so much to develop a love for 

 flowers, for that is universal, as it is 

 to reach the people with an enticing an- 

 nouncement when they are most apt to 

 want or need flowers. Those occasions, 

 as all florists know, are birthdays, wed- 

 dings, anniversaries, parties, funerals, 

 all sorts of special occasions and over 

 the week-end at home. There are many 

 men who could be trained into sending 

 flowers home each Saturday, if they 

 were handled right. In mailing our ad- 

 vertising matter directly to women we 

 have in mind their own passion for 

 flowers for house decoration and their 

 influence in choosing flowers for vari- 

 ous occasions. First-class direct adver- 

 tising, such as we are using, is merely 

 a systematic process of reminding and 

 impressing several thousand flower 

 lovers who probably would never think 

 of seeking out the Park Floral Co stores. 

 Such people generally buy on the im- 

 pulse, and when they want a bouquet 

 or a box of flowers they go to the 

 nearest store. We want them to think 

 of us first and to realize that we are 

 able to serve them in any part of the 

 city, at fair prices. We also want 

 florists in other cities to know that we 

 are equipped for quick service in filling 

 all kinds of orders for flowers by tele- 

 graph. 



Helping the Customers. 



"If we can induce people to seek 

 us out for flowers, then we must be 

 careful to turn them into regular cus- 

 tomers. Quite often when a customer 

 enters a flower store he does not know 

 exactly what he wants, but he knows 

 he wants flowers. Now, there is a right 

 way and a wrong way to deal with such 

 a prospect. It is a blunder to ask him 

 at the start how much he wants to 

 spend. First of all find out what he 

 wants to do with the flowers. That 

 will guide the salesman in suggesting 

 the kind that would be suitable and 

 after that the price will follow logically. 

 On the other hand, if a man rushes 

 in, throws down some money and orders 

 a box of flowers sent home, then it is 



up to the salesman to use his best jud^ 

 ment in making up an order which will 

 give satisfaction. The big point is to 

 find out, if possible, the purpose to be 

 served by the flowers, and help the cus- 

 tomer to come to a definite decision. 

 He will appreciate such service and feel 

 like coming again." 



NEW EXPRESS BULE. 



On and after July 1 the American 

 Railway Express Co. will keep a dupli- 

 cate copy of every receipt it issues when 

 receiving business from shippers. The 

 duplicates will be retained by the ex- 

 press company for the purposes of 

 record and reference and will be held 

 at the shipping office. 



Shippers who have been accustomed 

 to prepare their own receipts or who 

 have their own forms have been re- 

 quested to make provision for supply- 



New One Api>ears. 



* Nearly every year one or more fake 

 insecticides have been placed on the 

 market and the season of 1920 will cer- 

 tainly be no exception. Numerous fruit 

 growers and dealers in insecticides have 

 received circulars describing a treat 

 ment for fruit trees which will do away 

 entirely with spraying and will render 

 them immune from all insects and 

 diseases to which they are subject. 



This wonderful remedy is known as 

 the Royal Insect Destroyer. The claim 

 is made that, when from two to six 

 tablespoonfuls of this preparation have 

 been placed in the trunk of a bearing 

 tree, "it will work in the sap like iron 

 in the blood" and will not only "rid 

 the trees of blight and curl-leaf, but 

 will prevent the attack of the San Jose 

 scale, borers, caterpillars and anything 

 else that is the matter with the trees." 



S. I. D. Does Not Eld. 



Examination of the powder shows that 

 it is composed almost entirely of sul- 

 phur and charcoal, with a small amount 

 of a nitrate. It is therefore nearly 

 identical with many of the fake remedies 

 which have been foisted upon fruit 

 growers during the last twenty years. 

 The fact that it will not be taken up 

 by the sap of the trees, as is claimed, 

 can be readily demonstrated if one will 



Interior View of the Park Flower Shop at Akron, O. 



