18 



The Florists' Review 



May t27, 1920. 



iiifif dupliciitos of such receipts to th 

 express driver or receiving clerk wh 

 signs tlieni. As a matter of convenieuc- 

 to shippers, the regular receipt form 

 of tlie exjiress carrier will be revise^ 

 to permit their use in dujjlicate form. 



In cases where ])repaid receipts ar^ 

 now lieing issued in duplicate, the extr 

 co])y being used as a record of charge 

 ])aid, a third copy will be required unde' 

 the new system, and in such instance 

 ]irej)aid receipts will be issued in tripli 

 cate. 



One of the oljjccts of the new systen 

 is to bring about better protection fo^: 

 and methods of recording the movt 

 mcnt of exjjress ])ackages in transit. 



FAKE INSECTICIDES. 



The Newest of the Chata of Park Flower Shops, at Warren, O. 



sented to them at tlie right time. About 

 all they need is a reminder. Our idea 

 is not so much to develoj) a love for 

 llowers, for that is universal, as it is 

 to reach the people with an enticing an 

 nouncement when they arc most apt to 

 want or need llowers. Those occasions, 

 as all florists know, are })irthdayR, wed 

 dings, aiiniversarit's, j)arties, funerals, 

 all sorts of special occasions and over 

 the week-end at home. There are many 

 men who could be trained into sending 

 llowers home each Saturday, if they 

 were handled right. In mailing our ad- 

 vertising matter directly to women we 

 have in mind their own passion for 

 flowers for house <lecoration and their 

 influence in choosing llowers for vari 

 ous occasions. First class direct adver 

 tising, such as we are using, is merely 

 a systematic process of reminding and 

 impressing several tliousand flower 

 lovers who probably woubl ne\ ( r think 

 of seeking out the I'ark Floral (,'o stores. 

 Such peojdc generally buy on the im 

 pulse, and when they want a bouquet 

 or a box of flowers they go to the 

 nearest store. We want them to think 

 of us first and to realize that we are 

 able to serve them in any part of the 

 city, at fair prices. We also want 

 florists in other cities to know that we 

 are equipped for quick service in tilling 

 all kinds of ord(>rs for flowers by tele- 

 graph. 



Helping the Customers. 



'"If we can iuduie pcMjile to seek 

 us out for flowers, thru we must be 

 careful to turn them into regular cus 

 tomers. Quite often when a customer 

 enters a flower store he docs not know 

 exactly what he wants, but lie knows 

 he wants flowers. Now, there is a right 

 way and a wrong way to deal with such 

 a prospect. It is a blunder to ask him 

 at the start how much lie wants tn 

 spend. P''irst of all find nut what hf 

 wants to do with the flowers. That 

 will guide the salesman in suggesting 

 the kind that would lie suitable and 

 after that the ])rice w ill follow logically. 

 On the other hand, if .a man rushes 

 in, throws down some money and onlers 

 a V)ox of flowers sent home, then it is 



up to the salesman to use his best .jud^ 

 ment in making up an order which will 

 give satisfaction. The big point is to 

 find out, if jxissible, the {)urpose to be 

 served by the flowers, and help the cus- 

 tomer to come to a definite decision. 

 He will appreciate such service and feel 

 like coming again.'' 



NEW EXPRESS RULE. 



On and after .luly 1 the American 

 Kailway Exjiress Co. will keep a duiili- 

 cate coj)y of every receipt it issues when 

 receiving business from shippers. The 

 duplicates will be retained by the ex- 

 press comjiany for the purposes of 

 lecord and reference and will be held 

 at the shipjiing oflice. 



Shippers who have been accustomed 

 to ])re]iare their own receijits or who 

 have their own forms have been re- 

 ()uested to make jirovision for supply- 



New One Appears. 



Nearly every year one or more fak.- 

 insecticides have been placed on tht- 

 market and the season of 19L'0 will cer 

 tainly be no exception. Numerous fruit 

 growers and dealers in insecticides hav. 

 received circulars describing a treat 

 ment for fruit trees which will do away 

 entirely with spraying and will render 

 them immune from all insects and 

 diseases to which they are subject. 



This wonderful remedy is known as 

 the Royal Insect Destroyer. The claim 

 is made that, when from two to six 

 tablespoonfuls of this prei)aration have 

 been placed in the trunk of a bearing 

 tree, "it will work in the sap like iron 

 in the blood'' and will not only "rid 

 the trees of blight and curl-leaf, but 

 will prevent the attack of the San Jose 

 scale, borers, caterpillars and anything 

 else that is tiie matter with the trees.' 



R. I. D. Does Not Rid. 



Examination of the powder shows that 

 it is composed almost entirely of sul 

 jdiur and charcoal, with a small amount 

 of a nitrate. It is therefore nearly 

 identical with many of the fake remedie- 

 which have been foisted upon fruit 

 growers during the last twenty years 

 The fact that it will not be taken up 

 by the sap of the trees, as is claimed, 

 can be readilv demonstrated if one will 



Interior View of the Park Flower Shop at Akron, O. 



