20 



The Florists^ Review 



Mat 27, 1920. 



portant discussion on the arrangements 

 being made for floral displays at the 

 Canadian national exhibition, in which 

 P. L. "Whytock, Thomas Manton and 

 H. L. Dillemuth took part. An en- 

 deavor is being made to make the Horti- 

 cultural building of greater interest by 

 making the floral displays more attrac- 

 tive. 



A paper by F. D, Clark, reviewing the 

 current trade papers, was well received. 

 He summarized the various articles and 

 read a letter from Mr. Peacock giving 

 the history of the development of the 

 orchid and its growing popularity in 

 Canada. He was voted a hearty vote of 

 thanks for his excellent paper. 



Various Notes. 



Following the Mothers' day trade, 

 many florists find that they now have 

 many regular customers who have 

 learned that flowers may be purchased 

 at a reasonable price. This is one of the 

 excellent after-effects of the coopera- 

 tive advertising campaign. 



Hamilton gardeners and florists are 

 making preparations for what promises 

 to be the largest convention of the 

 C. H. A. in its history. A large dele- 

 gation will attend from Toronto. Many 

 florists and growers from the United 

 States have signified their intention of 

 being present. The dates are August 10 

 to 13. J. J. H. 



white chrysanthemums looks like a 

 beautiful white swan in a lake of puddle 

 ducks. Where did she come from? Some 

 growers are sending out Liberty Bond 

 as just as good, or the same thing, as 

 Betsy Ross. There is a great difference. 

 It is the true Betsy Ross that we all 

 want. Who has it? 



L. M. Smith & Co. 



THE DISCOVERY IS MADE. 



You know we are all called creatures 

 of habit. Well, we florists seem to have 

 the habit of calling on The Review for 

 everything we want. When we wanted 



The variety Betsy Ross was intro- 

 duced in 1918 by another of the great 

 family to which the inquirer belongs, 

 by Elmer D. Smith & Co., and it is 

 listed in that firm's 1920 catalogue. The 

 name, it is said, was supplied by Gover- 

 nor Cox, of Ohio. 



USINOEB'S UTTERANCES. 



After the Memorial day rush, Hem- 

 breiker & Cole, of Springfield, 111., will 

 completely rebuild and redecorate their 

 store on Fifth street. Extensive changes 

 will be made which will add to the at- 

 tractiveness of their salesroom. 



Theodore Bientsch expects to take 

 over the greenhouses of Carl Rauth, in 

 Springfield, 111., including the Capitol 

 Greenhouses. Mr. Rauth will retire and 

 G. A. Wehrman, who leased the Capitol 

 range, will open a retail store. This 

 will change the floricultural map of 

 Springfield. 



The Telephone Florist, Mr. Hennessy, 

 of the North Side Greenhouses, Spring- 

 field, 111., is especially busy these days, 

 since floral designing and plant sales 

 are receiving unusual attention. 



The Springfield Floral Co., Springfield, 

 111., had two attractive windows re-, 

 cently. This kind of advertising pays 



HoO.'T T < 



Three Traveling Salesmen as Pictured by Another. 



to discover the originator of Mothers' 

 day, we called on The Review and it 

 "discovered" dear Miss Anna Jarvis. 

 Now we want The Review to discover 

 for us the originator of that most won- 

 derful early white chrysanthemum, 

 Betsy Rosa, and to find out who has any 

 plants to spare. We always buy just a 

 few of all new mums to try them out; 

 that is why we have only one row on one 

 bench of IBetsy Ross. The man or wom- 

 an who originated that flower should 

 let the trade see what he or she looks 

 like. 



Tliis mum is white, blooms about Oc- 

 tober 10 to 15, has a strong stem and a 

 rigid, strong neck, well clothetfuiT to 

 the flower itself. The foliaj^e is per- 

 fect and the plumage! oh, thj(t fs where 

 the joy for the true artist cotnes in. 

 Betsy Ross in a bench of all the other 



the florist his biggest returns. The 

 windows of a retail store are likened 

 to a mirror; they reflect the interior 

 Iiossibilities. 



The Jansscn Seed & Floral Co., 

 Springfield, 111., has been busy in all 

 departments. Seed, plant and cut flower 

 sales have been decidedly heavy. 



Gullett & Sons, Lincoln, 111., report 

 an almost complete clean-up in all lines, 

 though there is still some extra fine 

 stock on hand. 



Hembreiker Bros., Lincoln, 111., re- 

 port record-breaking sales in plants vdth 

 the opening of the season. Rainy 

 weather had previously held up things. 



The Chicago Carnation Co., Joliet, 

 111., has recently had a large amount 

 of funeral work. Several handsome 

 sfteeimens of floral designing were to 

 be seen. Mr. Peterson has been ex- 



hibiting some especially fine Supch 

 carnations. 



The Joliet Floral Co., Joliet, 111., is 

 expecting a particularly heavy busineaa 

 for Memorial day. 



Clarence Sterling, of Joliet, 111., wiil 

 move his retail store to the vicinity oi 

 his greenhouses. The business has out- 

 grown the present quarters and larger 

 accommodations have been found near 

 his range. 



Labo, Florist, of Joliet, 111., has his 

 range in fine shape to take care of a 

 large plant demand. The recent fine 

 weather has started things moving. 

 Funeral designing has been heavy. 



W. T. U. 



DO YOU KNOW THEM? 



Maybe you've had the pleasure of 

 meeting Stephen D. Green, Howard S. 

 Royer or Robert T. CoUum in the flesh. 

 Here you see them as pictured by a 

 brother salesman, for Artist Magee is 

 another member of the staff of H. Bay- 

 ersdorfer & Co., making trips out of 

 Philadelphia. From his pen-and-ink 

 work you should know them when you 

 meet them, if you don't already. 



MINNEAPOLIS AND ST. PAUL. 



The Market. 



Bright, warm days have brought out- 

 door flowers and foliage out remarkably 

 fast. Lilac, some varieties, of spiraea, 

 honeysuckle, etc., will be at their best 

 for Memorial day. The market in bed- 

 ding plants is good and they will in- 

 crease rapidly until Memorial day. Sev- 

 eral wind storms visited parts of Minne- 

 sota May 22, but did no damage near 

 the Twin Cities. 



There appears to be a good supply of 

 cut flowers for Memorial day and, with 

 good weather, there should be a satis- 

 factory amount of business done. 



Various Notes. 



P. L. McKee, of the American Green- 

 house Mfg. Co.. was a visitor between 

 trains May 20. 



All nurseries report a heavy trade in 

 all lines, especially ornamental plants. 



The Minneapolis Florists' Club is to 

 hold a picnic at Hans Rosacker's place 

 June 21. 



A large number of the trade expect 

 to exhibit at the iris show to be staged 

 in the Northwestern bank building, 

 Minneapolis, June 10 and 11. 



The premium list for the summer 

 meeting and flower show of the Minne- 

 sota State Horticultural Society ha? 

 been issued. It is expected that this 

 will be the largest peony show held in 

 the middle west. 



The Minnesota State Florists' Asso- 

 ciation held its last regular meetint; 

 until the fall at the Minneapolis park 

 board greenhouses recently. A discus- 

 sion of the marketing of plants and 

 flowers by public institutions was held. 

 Steps are to be taken to stop this if 

 possible. Plans are being made for 

 some trips for this summer. L. C. 



E. W. Reid, vice-president of Holm Sr 

 Olson, Inc., died Wednesday morning. 

 May 26, after a week's illness. 



Louisville, Ky. — Half a column in thr 

 Louisville Herald Mnv 10 was devoted 

 to description of F. T. J), methods and 

 the big telegraph business done by 

 August R. Baumer for Mothers' day. 



