""v-r* 



22 



The Rorists' Review 



May 27, 1920. 



the designer and, consequently, more 

 satisfaction to all parties. • 



• • • • 



Sambrook Bros., Troy, N. Y., report 

 a busy season. George Sambrook is 

 much pleased with information received 

 ef the institution of a fellowship in a 

 French university in honor of Walter 

 Sambrook, who first served under 

 French colors and later died while in 

 the service of his own country. 



• • • • 



E. V. B. Felthousen, of Schenectady, 

 N. Y., is convinced that nothing short 

 of $4.50 per dozen for geraniums in 

 4-inch pots will compensate the grower 

 this season and predicts a scarcity be- 

 fore planting time is over. W. M. 



• • • * 



"Just what was needed," observed 

 W. H. Showers, Schenectady, N. Y., re- 

 ferring to a warm rain. Memorial day 

 Kales are fully up to expectations. 



• • • • 



Julius Eger, Schenectady, made a fine 

 showing in natural and artificial stock 

 and is also pleased with results. 



• • • • 



The Rosendale Flower Shop, Schen- 

 ectady, N. Y., reported telegraph orders. 



regarding the future. A large number 

 of orders for Memorial day was noted. 



• • • • 



J. O. Graham, Inc., Little Falls, N. 

 Y., is keeping up along the lines laid 

 down by the founder. Good business 

 is reported and excellent stock noted. 



• • • • 



A. J. Binley, Glens Falls, N. Y., has 

 had a big run on his box expander and 

 may have to enlarge his factory to meet 

 the demand. The new store proved to 

 be a good investment and means build- 

 ing more glass to meet the increasing 



demand. 



• • • • 



Henry Crandall, Glens Falls, N. Y., 

 says that prospects for summer plant- 

 ing at Lake George exceed anything on 

 record and he predicts a shortage of 

 stock long before planting time is over 

 and advises his patrons to place their 



orders early. 



• • • • 



J. C. Hatcher, Amsterdam, N. Y., is 

 making a good showing for Memorial 

 day at the two stores, supplied chiefly 

 from the big range at Hoffmans, N. Y. 



• • • • 



A. J. Hilton, Amsterdam, was tour- 

 ing the surrounding country looking up 



Welcome Can Be Shown to Customers by Fittings and Arrangtmeot of Storr. 



combined with the home demand, make 

 the prospect for business for Memorial 



day beyond the average. 



• • • • 



The Mohawk Greenhouses, Schenec- 

 tadVj are also well prepared to handle 

 the heavy Memorial day business that 

 falls to their lot. Manager Matthews 

 has helped put the Electric City on the 

 map as a flower buying center. 



Alfred Goldring, Cobleskill, N. Y., 

 said: "We emerged from the avalanche 

 of winter snow into the spring sunshine 

 with a sturdy will and, with the pres- 

 ent outlook, shall be able to put all our 



purposes into practice." 



• • • • 



Joaejih Traudt, Canajoharie, N. Y., 

 has the usual high grade of stock found 

 at his snug range and is full of optimism 



stock for Memorial day. His own 



range is in fine shape. 



• • • ■ 



Frank Hotaling, Amsterdam, was re- 

 ported as resting from a serious opera- 

 tion. He expects to be in good shape 

 to handle the Memorial day business. 

 W. M. 



NEWARK, N. J. 



The Maxket. 



Florists located near cemeteries are 

 busy this week decorating graves prep- 

 aratory to Memorial day. Pansies are 

 in their prime and potted geraniums are 

 arriving in large quantities. Indica- 

 tions are that Memorial day business 

 will he good this year. Flowers will 

 prwbably be somewhat higher than they 



have been for the last two or three 

 weeks, when they were more moderate 

 in price than they had been for a good 

 while. Good roses are now selling at 

 from $2 to $3 per dozen. 



Varioxis Notes. 



Fred Philips, of Philips Bros., Broad 

 street, has been laid up several days 

 with carbuncles. He first had one on 

 the left side of his lower jaw and then 

 another on the back of his neck. 



Push-cart florists are becoming more 

 numerous each week. More of them are 

 seen on the streets of Newark now than 

 ever before. While they sell a cheap 

 grade of flowers, they spoil considerable 

 cut flower business for ^e regular 

 trade. R. B. M. 



UP-TO-DATE INTERIOES. 



Necessary For xtetailcrs. 



Flower stores have been called 

 "bowers of loveliness," "paradises of 

 flower-lovers," by the newspapers. Some 

 are; others are not. 



First impressions last the longest. It 

 is th?r initial influence which adds new 

 customers to florists. When a customer 

 enters the store, is the impression he 

 receives one that is pleasing? Does the 

 interior of the establishment incite 

 words of admiration? 



One of the main selling factors — in 

 fact, some tradesmen say the main 

 factor — is the interior setting. The sur- 

 roundings should invite a feeling of 

 ease, should be pleasing to the eye. and, 

 most of all, should stimulate the desire 

 to purchase, which is the object of all 

 displays. 



There should be that up-to-dateness 

 about the place, showing in a silent man- 

 ner that the proprietor is progressive, 

 in other words, that he is live. Every 

 big florist's establishment has been built 

 up through progressiveness. 



When the customer comes in he should 

 be so affected by the display that he 

 will truly say that flowers are nature's 

 most wonderful product. He cannot 

 but "Say It with Flowers." The color 

 scheme can be designed to show off the 

 stock to advantage and enable cus- 

 tomers to make selections with a mini- 

 mum of difficulty. The proper setting 

 for the refrigerators, plants, wrapping 

 department, cashier, etc., should all har- 

 monize to please the eye. 



Business Is Business. 



In these days of strenuous competi- 

 tion, thebusinessend of the florists 'trade 

 must be elevated to as high a plane a-s 

 possible, but still be business — to cre- 

 ate a love for flowers in the public, 

 to educate it in the many varieties and 

 to make it appreciate them, and, bo 

 cause you are making a livelihood with 

 them, sell them to it. 



The first attraction to a customer 

 necessarily is the store front, with its 

 display. Window displays have been 

 discussed time and time again in these 

 columns as the first necessity, but if the 

 interior does not continue, or increase 

 the good impression which was started 

 on the outside, the combination will not 

 spell success. 



These remarks apply to the florists in 

 the small communities as well as to those 

 in the cities. That they are applicable 

 is indicated by the accompanying illus- 

 trations of the establishment of E. R. 

 Tauch, at Marquette, Mich., who four 

 teen years ago was situated in a small 

 frame building, but who recently, rec- 



