MAY 27. 1920 The Florists^ Review 



33 



Advertising 



This space contributed to 

 the Allied Florists' Ass'n by 



KENNICOTT BROS. CO. 



and ^-^ 



J. A. BUDLONG CO. 



--IS BUILDING THE FLOWER INDUSTRY. 



It passed the mark of expense long ago and 

 should be and is now recognized as a safe, sound 

 and practical business investment. Consider what 

 the S. A. F. National Publicity Campaign alone has 

 accomplished in popularizing the famous slogan, 



^j ouUtmn^loweri 



The Allied Florists' Ass'n of Illinois recommends 

 and urges co-operative advertising to all florists 

 and communities in the United States and Canada. 

 The so-called percentage plan has been in operation 

 with them only a few months, but it has proved 

 so successful and equitable for all that it merits 

 widespread encouragement and adoption by every 

 community. The real basis of co-operative adver- 

 tising is found in— 



pQTjj'y ADJ p (Retailer .... I % {of purchases. 

 A oor-or>n/ir-ivT-T-S Wholesaler . . I % of commissions. 



AibbhbMVlhIN 1 ir r^^^r 1/07 ^f eoUe 



r Grower .... ^^ 70 or sales. 



ALLIED FLORISTS' ASS'N 



OF ILLINOIS 



