May 27, 1920. 



The Florists^ Review 



69 



jBf florlate whoa* esrd* vmtmr on tlio paces Murrrlns thia boad* aro proparsd to fill oidara 

 ■XM. from otbarllorlata for local dallTanr on tb* naual basl*. 



C. ENGELMANN 



Member American Florists' Telegraph Delivery 



Association, 



Life Member S. A. F. 



Member American Carnation Society. 



Member New York Floriata' Club. 



Orders for England, Scotland and 



Ireland taken care of by 



C. ENGELMANN. Florist. SaflFron 



Walden. Essex. ENGLAND. 



Cables: Engelmann. Saffronwalden(2 words only) 



Orders for the French Riviera and 



Monte Carlo taken care of by 



C. ENGELMANN. Etablissement Hor- 



ticole "Carnation," Saint-Laurent-du- 



Var. near Nice, FRANCE. 



Cables: Carnation, Saint-Laurent-du-Var • 



(2 words only) 



Liverpool, England 



DINGLEYS, Ltd., Florists 

 SHEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



Manchester, England 



DINGLEYS, Ltd., Florists 



SCOTLAND ORDERS NOW TO 



LEIGHTON, Florist, GLASGOW 



Scotland's Only Member F. T. D. 



This firm, which has been in existence 

 for over thirty years, consists of Foster 

 I, Drake and Max R. Engelmann. Their 

 store is on North street and they also 

 have one of the most complete ranges 

 in that vicinity. They consider their 

 membership in the F. T. D. one of their 

 most valuable assets; the telegraph de- 

 livery business in a city like Pittsfield 

 would be likely to be large, especially 

 in view of its nearness to the summer 

 colony at Lenox. Nor is it surprising 

 that, as they report, their Easter trade 

 set a record for them, with no apparent 

 effect from the high prices and no com- 

 plaint from the public. 



ADVEETISING BY BOXES. 



Unrealized Possibilities, 



Equal in importance to artistic fu- 

 neral offerings in the retail store is the 

 artistically arranged box. Perhaps 

 there is no other way in which such ad- 

 vertising results can be obtained as 

 through a box of flowers, which, when 

 opened, brings delight to the eye of 

 the recipient. In every case there are 

 two things that will bring pleasure to 

 the one receiving it; first, the flowers 

 themselves and, second, the card of the 

 sender; and ninety-nine times out of 

 a hundred the next thing one does is to 

 look at the lid of the box to see from 

 what florist it came. 



When packing a box remember that 

 first impressions are everything and 

 there is just as much art in packing the 

 box as there is in anything else con- 

 nected with the business^ Have a nice 



r 



A Twice Told Tale 



At a delightful little d'nner given by Philip Breilnejer when the 

 F. T. D, last met at Detroit, one of the guests tcld a "Sfl}' It with 

 Flowers" tale that I'll never forget. 



So many of you may not have heard it that I believe I will try to 

 retell it. If you don't mind 1 will, while telling it, assume it hap- 

 pened to me. 



Always as a boy I bad loved flowers. So much so that I used to 

 steal away to a nearby town and wander arcund cmcng the flowers of 

 the State Asylum grounds. 



The gardener and I became fast fr'ends. One day found a new 

 gardener who turned out to be a wonderful fellow in his vast store of 

 facts about flowers, particularly their poetic lore. 



bed about which he had said most 



ewpreoya pansy oea auoui wdicd oe nau saiu niosi ueau 

 ings. when all of a sudden he turned tome with a fiendish look 

 lurishing a grass hook, said: "Sometimes 1 have an almost un 

 oUable desire to kill Eon:ecne. Guess I will kill you." 



beautiful 



and 



uncon- 



\Ve were by a pansy 

 things. wh( 

 flourishing 

 troUable 



Well, sir, my hat rose ri^ht up so my hair was thoroughly venti- 

 lated. 



Didn't dare run, because I knew he would catch me. So I just started 

 saying it with flowers. Smiling the best I knew how, slowly raised 

 my hand to his shoulder and said: "My dear fellow, anybody with 

 the love of floweis in their heart the way you have, wouldn't take the 

 life of anything," 



He promptly dropped the murderous hook, his fare all cbanfed 

 again. 



Running down across the lawn came tbrte men who grabled him 

 and mid yells and struggles carried bim to the asylum. He was ore 

 of their worst cases who bad slipped away, put on the gardener's 

 oAeralls and hat from the greenhouse and returned to the flcweis he 

 so loved in his sane days,'^;^ 



Come to think of it. that was saying it with Ocwers almost apQuickly 

 as by F. T, D, 



New York's 

 Favorite Flower Shop 



Fifth Avenue at S8th Street 



box; this is important, as too much care 

 cannot be used in selecting your 

 stock of boxes. Then have something 

 distinctive about them; this can al- 

 ways be arranged for in the printing. 

 And have "Say It with Flowers ' in a 

 conspicuous position, for in every in 

 stance the sender is saying something 

 in this waj', something that is entirely 



too personal for any but two people to 

 know and often something that some 

 big, strong man has not had the courage 

 to say in person. At such a time she 

 will read the slogan and win know just 

 what message he is trying to convey. 



Aiding Dan Cupid. 



\N lien you are packing a box of flow- 



