II 



The Florists^ Review 



Jink M. V.m) 



Ifere are the Fasanellas themsohea, even to the youngster, 

 looking up al the consiruclion with appreciative ejes. 



An Object Lesson 

 In Business Building 



When .vmi come to think abi)\il it. it's a vvondor the Italians 

 are not the gieatest t;reenhouse urov^ers of all. No nation 

 bettor umicrslands how to get the most out of a lillle ground. 



It is from sunny Italy we t'ct the thron-story orop. The gi-ape 

 vine at the top; some small fruit, like currants in the spaces 

 beneath the grapes; and between the rows, vegetables. 



l>o we hear of the lands of Italy being exhausted? Not a bit 

 of it. Not any more than v\"do the lands of China, v^hich 

 liavo been cropped ami recroppod with the same crops for not 

 iiundreds. but thousands of years. 



We Americans, how we do pin flowers on ourselves for being 

 the must advanced nation of the world! liul in agriculture 

 and horticulture, we have y«;t a lonv. Ion;; way to go to catch 

 up witii Old World intensive methods. 



With Italy's heritage in their blood, of making much out of 

 a little, the Fasanellas came to tliis country and made every- 

 thing count, until they could count enough dollars to buy 



what thov n(jw call a "shack of a greenhouse." But how 

 tl'.cy did make those shucks pay! 



At the same time they were building a business; liiey were 

 building a confidence. A confidence that when they had 

 enough dollars to tliink of buying a bis.' Lord & Burnham iron 

 frame house, tliere were those who were willing to back them. 

 And so now, those two hustling people of ancient Roman 

 Uneaue have been sending to the New York market as fine 

 cainations as anyone. 



Already with a v ision for building a business big enough for 

 their boys. 1 licy are planning for more houses. 



And right here, let it be known that Mrs. Fasanella doesn't 

 do any looking on. She is right in the tiiick of things, being 

 both a mate and a partner in every sense of the word. 

 The snug little home we built for them, adjoining the green- 

 house, is as neat as « a\. as is the greenhouse. 

 All of which only shows what can be done if you only iiave 

 the determination to do it. 



Builders of Greenhouses and Conservatories 



IRVINGTON 

 New York 



BOSTON 

 Little BIdg. 



NEW YORK 

 42nd St. Bids. 



CLEVELAND 

 2063 E. 4th St. 



Eastern Factory 

 Irvington, N. Y. 



PHILADELPHIA 



Land Title BIdg. 



TORONTO 



Royal Bank BIdg. 

 Western Factory 

 Des Plaine9. 111. 



CHICAGO 

 Continental Bank BI<lc. 



MONTREAL 

 TransportatioD BIdg. 

 Canadian Factory 

 St. Catharines, Ont. 



